1. ▶ SMARTAG.TV
PIONEERING THE FUTURE OF VIDEO

2. looking into the future
of video by challenging
PRESENTATION OUTLINE
status quo of modern
technology

4. text with references to
other text that the
HYPERTEXT
reader can immediately
access

5. is set to profoundly
HYPERVIDEO change the way we
watch video

6. ’04 ’05
BROADBAND CONNECTION

7. ’04 ’05
BROADBAND CONNECTION
ONLINE VIDEO

8. Mobile Fixed
50000
37500
PB per Month
25000
12500
0
2011 2012 2013 2014 2015 2016
Global Consumer Internet Video, 2011-2016
Source: Cisco Visual Networking Index: Forecast and Methodology, 2011-2016. May 30, 2012

9. Comedy News Educational Movies
Music Political Cartoons Sports
Commercials Adult Other
2007
2009
0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%
Entertaining and informational videos are the most popular
Source: Pew Research Center, Pew Internet & American Life Project, June 3, 2010

10. HOW PEOPLE
▶
WATCH VIDEO

11. ‘90 ’00
TV SET
▶

12. ‘90 ’00
TV SET
▶
COMPUTERS ▶
PHONES ▶

13. ‘90 ’00 ’10
TV SET
▶
COMPUTERS ▶
PHONES ▶
TABLETS ▶

14. ▶ personal
NEW SCREENS ▶
touch interfaces
▶ mobile

15. PC Smartphones Tablets
1,000,000,000
850,000,000
700,000,000
Units
550,000,000
400,000,000
250,000,000
100,000,000
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011
Global Internet Device Sales
Source: Business Insider Intelligence estimates. October 1, 2012

16. shorter viewing time
NEW USER BEHAVIOR  more frequent
more involved

17. NEW DEMAND NEW OPPORTUNITIES

18. SMARTAG EXPERIENCE ▶ INTERACTIVE VIDEO

19. SMARTAG EXPERIENCE
▶ INTERACTIVE VIDEO

21. b2b cloud service for
interactive video
SMARTAG SERVICE
production and
distribution

22. SMARTAG ONE free trial for corporate
or personal use
SMARTAG NEWS B2B service for news agencies
SMARTAG SHOW B2B service for video
production studios
SMARTAG EVENTS B2B service for creating big
interactive video installations

23. CLOUD ARCHITECTURE
PRODUCTION DISTRIBUTION
Data Connectors
Interactive Layout
Tags Private Storage
CDN
Video Private Storage
Interactive Video Private
Storage ▶
Tagging App
Video CDN

24. CLOUD ARCHITECTURE ONE
PRODUCTION DISTRIBUTION
Limited Storage
Interactive Layout
Tags Private Storage
CDN
Video Private Storage
Interactive Video Private
Storage ▶
Tagging App
Video CDN

25. CLOUD ARCHITECTURE NEWS SHOW EVENTS
PRODUCTION DISTRIBUTION
Data Connectors
Interactive Layout
Tags Private Storage
CDN
Video Private Storage
Interactive Video Private
Storage ▶
Tagging App
Video CDN
Smartag or
Client’s CDN

26. AUTOMATED OBJECT
RECOGNITION COMING
IN 2013

27. online service for
people & companies
SMARTAG SHOP who can buy and sell
interactive video &
content for tagging

28. кол-во меток на одну минуту
(плотность)
среднее кол-во контент блоков на одну метку
(качество метки)

29. Модель оценки качества интерактивного видео
плотность
кол-во контент блоков на одну метку
качество
до 1 метки на минуту 1 2 3
до 2 меток на минуту 2 3 4
от 3 и более меток
на минуту 3 4 5

30. BUSINESS MODELS
FREEMIUM
Capacity + Connectors + Custom Player
REVENUE SHARE
Content shop (30% Smartag fee)
WHITELABEL
Regional or Language (TBD)

31. SMARTAG ROADMAP
2012 2013 H1 2013 H2
smartag one smartag one smartag one
smartag news smartag news smartag news
smartag show smartag show
smartag events
Russia
Russia Russia
USA USA
Europe
Asia

32. PRE SALES STARTS IN NOV 2012

33. PEOPLE
Vassili Gatov Dmitri Alexandrov Alexey Solomatin Andrey Lyubert
Head of Novosti MediaLab Managing Partner at CEO at Smartag CTO at Smartag
Novosti MediaLab

34. INVESTORS

35. CONTACTS Dmitri Alexandrov
Smartag Business Development Director
Novosti MediaLab, Managing Partner
+7 916 4487446
d.alexandrov@rian.ru
Alexey Solomatin
Smartag Founder, CEO
+7 812 933 5727
a.solomatin@smartag.tv