This document discusses various social media platforms and how to effectively use them for government communication. It provides statistics on Facebook, Twitter, Flickr and YouTube to demonstrate their reach. It also gives tips for creating engaging content that follows the WHO, WHAT, WHEN, WHERE, WHY formula and drives people to take action. QR codes are presented as a way to share additional information by scanning codes with smartphones. The importance of having an online presence and voice is stressed so that the government can directly provide accurate information to the public.

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2. Social Media Revolution by @equalman http://www.youtube.com/watch?v=lFZ0z5Fm‐Ng
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4. Time Out ‐ Objective:
Create a Team with no more than 7 People
:57 sec to complete
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5. Time Out ‐ Objective: Name Your Team
Time: 30 sec.
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6. CONTENT IS KING!
Is your content answering the…
WHO – who is it affecting?
WHAT – what are you talking about specifically?
WHEN – when is this thing happening?
WHERE – where is this happening specifically?
WHY – why should the people listen to this content?
why should the people listen to this content?
HOW – how do people get more information, do the thing you are telling them to do,
etc…?
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7. Facebook
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8. Facebook Stats
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9. Catawba County Facebook Stats
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10. As a team, come up with 5 items to post on your Organization’s Facebook Wall…You have 5
min.
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11. Twitter
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12. Twitter stats at 5 years
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13. @catawbacounty Twitter stats
~ 3 year to reach this.
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14. @catcoem Twitter stats
~ 1 year and 11 months to reach this.
Difference of ~1 year and 6 months between @catawbacounty and @catcoem
@catcoem has 50 more followers in a shorter amount of time.
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15. Facebook Page status updates automatically feed to Twitter.
This is used with Catawba County Facebook Page and @catawbacounty Twitter page.
@catcoem is manual/scheduled tweets.
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16. A couple examples of good, relevant content in a tweet.
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17. Example of not so Relevant Tweet – Over much of Who, What, Where?!?
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18. Time Out ‐ Objective: 3 Tweets with hashtag #nc3c
Time: 5 min
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19. Tools to manage your social media accounts:
Tweetdeck
Hootsuite
Seesmic
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20. Hootsuite – http://hootsuite.com
Web Interface
Mobile App
Up to 5 Accounts
Twitter
Facebook
Facebook Pages
LinkedIn
Foursquare
MySpace
WordPress.com (not self‐hosted WordPress blogs)
Ping.fm
Ping fm
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21. Flickr
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22. Flickr stats for Catawba County
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23. Flickr – Shows our Citizens and the world what we do at Catawba County Government.
Allows us to show a “human” side to government.
Interaction with the public with uploading photos from events. – Explain upload photo
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24. Photo sent to us during snow
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25. Photo sent to us during snow – Road conditions
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26. Press conference the day after tornadoes ripped through Claremont, NC
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27. Show a human side
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28. Connecting with voters/people
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29. Time Out ‐ Objective:
2 Titles of Sets
What would be in those sets?
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30. YouTube
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31. 1,000+ hours of video during this time
Traffic
More than 13 million hours of video were uploaded during 2010 and 35 hours of video are
uploaded every minute.
The equivalent of 150,000+ full‐length movies in theaters each week
More video is uploaded to YouTube in 60 days than the 3 major US networks created in 60
years
70% of YouTube traffic comes from outside the US
YouTube is localized in 25 countries across 43 languages
YouTube is localized in 25 countries across 43 languages
YouTube's demographic is broad: 18‐54 years old
YouTube reached over 700 billion playbacks in 2010
Social
Over 4 million people are connected and auto‐sharing to at least one social network
An AutoShared Tweet results in ~6 new youtube.com sessions
Over 5 million people have found and subscribed to at least one friend on YouTube using
friend‐finding tools
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Millions of subscriptions happen each day. Subscriptions allow you to connect with
someone you're interested in—whether it's a friend, or the NBA—and keep up on their
activity on the site.
Users like Machinima, MysteryGuitarMan, Fred, collegehumor, and UniversalMusicGroup
have millions of subscribers
More than 50% of videos on YouTube have been rated or include comments from the
community
Millions of videos are favorited every day
Views
YouTube mobile gets over 100 million views a day
The YouTube player is embedded across tens of millions of websites
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32. Catawba County YouTube Channel Stats
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33. YouTube – Reaches a demographic that enjoys watching video to get their information.
Videos should be short and to the point – 30sec – 1:30 in length.
Can upload videos and make them private for people to approve before releasing to the
public
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34. Candidates making major announcements on YouTube
The White House uploads on average or 17 videos per week
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35. Video from Donna Spencer, ROD of Catawba County explaining how to obtain a birth
certificate.
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36. Time Out ‐ Objective: 2 Video Ideas
Time: 2 min
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37. Future Trend ‐ Quick Response Codes
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38. These funny looking barcodes are called Quick Response Codes or QR Codes / QRC’s. They
have been used on billboards by Calvin Klein, and in NYC’s Times Square to pub 311 – a
phone number used in NYC to report something or to get information.
Allows you to put a “link” on anything to be scanned.
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39. QR Codes allow you to store information inside the graphic that is accessible using a
scanner on your phone.
Essentially, it’s like being able to put a link on anything!
Some of the apps that I have used to scan QR Codes are: ScanLife and Google Goggles.
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40. This is the Catawba County EcoComplex. We turn our county’s garbage into fuel.
Throughout the complex there are several different areas of interest. The current problem
is that the public / visitors do not know what all the different areas do. So we are going to
place QR Codes at the different areas to allow folks to scan them with their phones and
then view more information on a website.
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41. Another area that we are thinking about using QR Codes are on our Building Permits. By
placing a QR Code on the Building Permit, any contractor with a Smartphone can scan the
code and then gather more information about that particular permit….while on the work
site.
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42. Result of scanning QRC on Hard Card
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43. Where have you seen Quick Response Codes?
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44. Time Out ‐ Objective:
3 Places you could use a QRC
What would be behind the QRC?
Time: 3 min.
comScore study shows that the majority of QR codes scanned were on printed
magazine or newspaper
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46. What is the difference?
Why is it important?
Time and Place for both?
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47. Time Out ‐ Objective:
1 Informative Messages
1 Messages that invoke Interaction
Time: 2:59 min.
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48. Have an official voice
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49. If you do not have a voice then others will speak for you…Correct information important?
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50. People are looking for the correct information quickly…
Are you meeting the need?
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52. Lee Yount, Jr.
Catawba County Government
828‐465‐7975
lyount@catawbacountync.gov
http://www.facebook.com/leeyount
http://www.twitter.com/leeyount
http://www.leeyount.com
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