Lee Shupp

San Francisco Bay Area United States

Foresight, Insights, and Design to Inspire Innovation

Apparel / Fashion

I have 20+ years experience helping companies identify new growth opportunities by creating and refining products, services, brands and strategy. I combine foresight, consumer insights, and design thinking to take products all the way through the innovation pipeline from the "fuzzy front end"​ to Go To Market strategy. I've worked on innovation programs for Fortune 500 clients like Microsoft and Pepsi to upstart innovators looking to disrupt markets. I love turning insights and foresight into action for my clients. I've developed scenarios for the future of work for HP to illustrate how the world of work will be different a decade from now. I've created a trends program for Logitech to .