1. Blogging, professional identity and sense of belonging Karine Johannes Université Catholique de Louvain, Belgium EUROBLOG 2007

7. Different types of employee blogs 1/2 Employee blogs Personal blogs Corporate blogs/ Collective blogs

8. Different types of employee blogs 2/2 Employee blogs Colleagues, other employees External audiences Public targeted

9. Employee blogs: Hybrid genres PUBLIC PRIVATE P ROFESSIONAL PERSONAL INTERNAL COMM. EXTERNAL COMM.

11. A narrative approach of blogging Blogs as « identity-relevant narratives »

12. A narrative approach of blogging Employees engage in a range of oppositional strategies to create physical, emotional and symbolic spaces for themselves in organizations (A.D. Brown, Crozier and Friedberg, Loureau and Lapassade) Blogs as «counter-narratives»

20. Sainsaulieu’s Grid of work identity Attitude towards work Relational behaviour Collective adjustment behaviour Company’s objectives Work objectives Representation system Authority legitimization Society Personal trajectory Company Work Identification spaces

21. Identification spaces Society Trajectory Company Work

23. Identification spaces