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PresentationAngelaCaroll

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Serge Cornelus
Serge Cornelus
BusinessTechnologie
1 von 28
The “my story” phenomenon: Can companies maintain control in a consumer mediated cyberspace? Angela Carroll : Leeds Metropolitan University Tony Aldred: Leeds University
Overview ,[object Object],[object Object]
[object Object]
Background ,[object Object],[object Object]
[object Object],[object Object]
Concurrent Trends ,[object Object],[object Object],[object Object]
Virtual Arena: Implications ,[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of Blogs ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Who Blogs About Brands? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Mediation: Cillit Bang
Brand Mediation: esure.com
[object Object]
Brand Bashing: “Dell Hell” ,[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object]
Blogs: Potential Threat to Brands? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]
Brands Losing Control: Burberry ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
Blogging: Genuine Opportunity? ,[object Object],[object Object]
Creating Community: Microsoft ,[object Object]
[object Object],[object Object],[object Object]
Fake Corporate Blogs: Barry Scott ,[object Object]
[object Object]

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PresentationAngelaCaroll