Presented to #PRPLI [Public Relations Professionals of Long Island NY] + Adelphi University Beyond Facebook and Twitter for PR event - presentation on Social Media Inflencer Analytics for PR by Lee Bogner, Social Business and Social Analytics Authority. Radian6 Sysomos Lithium Social Mention Klout Kred Traackr Blitzzmetrics Youcast Reach @LeeBogner, www.LeeBogner,com, LeeBogner@LeeBogner.com 1-347-871-4533 Go to http:://kred.com/leebogner to give Lee +KRED in Social Media, Marketing and Adversiting Lee Bogner is a KRED COMMUNITY LEADER in the ADVERTISING COMMUNITY and SOCIAL MEDIA COMMUNITY [since May 2012] Go to http://klout.com/#/LeeBogner/topics to give Lee a +K for Web Analytics ! @LeeBogner is available for Public Speaking, Consulting Advisory and full time assignment.

1. Beyond
FACEBOOK
& Twitter for PR
Social Media Analytics
that Delivers PR Results
1.10. 12 @LeeBogner
#PRPLI + #AdelphiU Slideshare.net/leebogner

4. @LeeBogner ’s #Intro

7. Social Media Tools Survey
Influencer Analytics
Just some of the dozens of tools available to:
• help quantify and report
• on people, companies and topics in the social media sphere
Market is rapidly evolving market
• Larger players – being acquired, growing strong + larger
• Small players – some gaining steam + client focused, some
limited reliability + algorithms
Use these tools to:
• analyze mentions of brands, orgs, people
• find + understand influence of industry thought-leaders
• keep tabs of the competition
MARKET SURVEY

8. Influencer Analytics
Tools YOU Can Use for PR + marketing
Learn about:
• Established Tools:
 Radian6, Sysomos, Lithium
• Free Tools:
 Twitter Advanced Search, Google Alerts,
Social Mention
• Exciting Emerging Influencer Tools:
 Klout, Kred, Traackr, BlitzMetrics, YouCast
MARKET SURVEY

9. MAD MEN

12. DALE CARNEGIE
MAD MEN
@LeeBogner

13. Marketers are
experimenting
with a broad set
of So Lo Mo
related vehicles
@LeeBogner

14. providing greater
targeting than
traditional print
and broadcast
and offer new
collaboration
opportunities.
@LeeBogner

17. @LeeBogner

18. MAD MEN

19. @LeeBogner

20. @LeeBogner

23. OBJECTIVES, then Tactics
IMPACT
1 2 3 4 5 6 7 8
MONTHS @LeeBogner

24. DOING
BEING
@LeeBogner

25. Themes for Beyond

26. Themes for Beyond

27. Themes for Beyond

28. USE Analytics!!

29. Analytics TIPS

30. Analytics TIPS

31. Analytics TIPS

32. Radian6
CASE STUDY
@LeeBogner

33. Radian6
CASE STUDY
@LeeBogner

34. Radian6
Not all voices carry the
same weight online
– bloggers with many
website visitors or
Tweeter users with lots
of followers, have more
influence.
PR agencies can benefit
from Radian6 by
Discovering, Monitoring,
Warning
Response, Crisis mgt,
Brand Protection
CASE STUDY
@LeeBogner

35. Sysomos
Covers/Archives:
Blogs, forums,
microblogging, video
services, wikis, social
networks and major
news sources.
Real time monitoring
Sentiment
Text analytics
CASE STUDY
@LeeBogner

36. Sysomos - Influencers
Demographics
Trends
Influencers
Workflow
CASE STUDY
@LeeBogner

37. Sysomos
Brand
Measurement
CASE STUDY @LeeBogner

38. Lithium
Covers:
blog comments,
photo + video sites,
Twitter,
Facebook
Over 100 million
sources
CASE STUDY
@LeeBogner

39. Lithium
Data views
Emerging themes
Automated sentiment
Human override
Improving sentiment
Automated extraction
Export SM content
Export graph data
CASE STUDY
@LeeBogner

40. Analytics TIPS

41. Twitter Search
Hashtag Search
powerful Advanced
features http://search.twitter.com
Hashtag tracking +
data collection
Strengths:
• Cost = Free
• RSS Feed +
Readers to search,
aggregate +
• monitor keywords,
phrases, terms
Weakness:
Limited time storage
of Tweets
CASE STUDY
@LeeBogner

42. Google Alerts
RSS
Email Alerts
Frequency Settings
Monitoring
developing news story
competitor or industry
celebrity or event
Manual, Labor Intensive
CASE STUDY
@LeeBogner

43. Social media search engine
Social Mention
that covers blogs,
comments, bookmarks,
events, news, videos,
and micro-blogging
services, 100+ Twitter,
Facebook, FriendFeed,
YouTube, Digg, Google
Aggregated and remix as a
single stream of info
Track what people are
saying about you, your
company, a new product,
or any topic social media
real-time.
Features email alerts and
personalized RSS feeds
for automatic and instant
updates.
CASE STUDY @LeeBogner

44. Analytics TIPS

45. INFLUENCE MEASUREMENT STUDY
@LeeBogner

46. Klout
Takes into account your
social activity, size of
your followers (and their
relative activity) +
amplification + more***
Klout uses Twitter as its
primary network for
measurement, and has
added Facebook, G+,
LinkedIn and
Foursquare to create a
more well-balanced
assessment.
Brands are being ranked
CASE STUDY
*** full scoring details undisclosed
@LeeBogner

47. Klout
SCORES
INFLUENCE
TOPICS and +K
LISTS
CASE STUDY @LeeBogner

48. Klout
SCORES
INFLUENCE
TOPICS and +K
LISTS
CASE STUDY @LeeBogner

49. Measures influence in
online communities
KRED.ly
connected by
interests.
Kred provides a
comprehensive score
for Influence and
Outreach by valuing
engagement and
audience quality over
follower count.
It is the only influence
measurement to offer
complete transparency
so users understand
exactly how their scores
are calculated.
CASE STUDY
@LeeBogner

50. Combines the power of
personal influence
KRED.ly
and generosity at
the true heart of
human relationships -
tight groups of friends
and subject matter
experts.
For marketers, Kred
presents the
opportunity to reach
and engage the
most trusted people
with the highest
likelihood of
relaying content to
their audience.
CASE STUDY
@LeeBogner

51. Influencer identification
platform
Traackr
Focus on PR & Marketing
professionals,
agencies & brands.
Identify the most
relevant influencers
for any topic or
conversation.
Identify influencers, and
track whenever they
mention you brand or
product.
CASE STUDY
@LeeBogner

52. “3 R’s” of TRAACKR’s scoring
algorithm. Traackr
REACH – measure total
audience size. Blog visitors,
Twitter followers, YouTube
subscribers, etc.
RESONANCE – How much
activity someone creates
when he/she publishes.
Interaction with their content.
Retweets, linkbacks,
comments etc.
RELEVANCE – How relevant
someone is to a topic. Does
he/she talk about this a lot?
Relevance is a factor of how
often someone uses the
keywords that drove the
search; the timing of the
keyword usage (more recent The combination of these three metrics drive
posts are weighted more Influencer “ranking” on any list.
heavily); the diversity of the Relevance weighs more heavily
keywords used by an
than either Reach or Resonance.
influencer; and the placement
of keywords (title vs. body).
CASE STUDY @LeeBogner

53. blitzmetrics
PORTFOLIO COMPETITION
Living, breathing representation of your brand. Find out how well you are engaging
Analytics your brand, individual product or sub- customers through social media via
brand on a social media channel, track all of competition
your social media metrics in one place.
CASE STUDY @LeeBogner

54. blitzmetrics
REAL TIME UPDATES REPORTING
Your analytics NOW! Create customized, shareable reports quickly and easily.
Stay on top of and interact with fans Reports can also be run on a pre-determined schedule
quickly, or triggered based on an alert – either metric-based or
USER INSIGHTS event-based.
Know your fans
CASE STUDY @LeeBogner

55. Manhattan based, social
media campaigns for Pepsi, youcast
McDonalds & GE
Core:
* campaigns through 8,000-
strong influencer network
* database of blogs, forums
and other communities on
Facebook & Twitter etc.,
* evolves and grows week
by week.
Delivered
over 2,000 campaigns
Reaching 120 million
consumers.
“flexibility to find granular
insights which help
underpin our services, in a
fraction of time it would
normally take.” CASE STUDY
@LeeBogner

56. Get to know these