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Maps and Power
• Mapping helps us make sense of how we 
relate to the world around us 
• Maps are socially constructed perspectives on 
the world 
• Maps reflect a tension between scientific 
objectivity and subjectivity. 
• Maps are not reflections of reality. They are 
selections of reality.
Maps tell stories 
• They project a world view 
• They indicate the status of various 
technologies at different points in time 
• They are instruments of power
Mappa Mundi 
• Mappa Mundi, Hereford Cathedral, c1300 
• What does this map tell us about the medieval 
world? 
• Video: The Hereford World Map (The Folio 
Society, uploaded April 2010) 
• Note that it’s a T-O map; that is T shaped 
division inside a circle showing the known 
world at the time: Asia, Africa, Europe
Influences 
• External controls (e.g. the purpose of a map 
and who creates it) 
• Internal rules (e.g. science and technology of 
mapmaking) 
• Regulation of access to knowledge (who 
decides what is mapped and why?)
Sir Francis Drake 
• Voyage around the world (1577-1580) 
• Trip logs, maps kept secret until first official 
publication in 1589. 
• Why? Commerce, empire, regulation of 
dissemination of knowledge. 
• Maps were power and key documents in building 
empires with penalties for recording new lands, 
sharing maps. Navigators and explorers forced to 
maintain silence and secrecy.
Drake’s Map 
• First published account: Hakluyt, 1588—a section 
of a larger volume on navigation 
• But we know the prominent mapmakers of the 
time: Mercator and Ortelius desperately wanted 
access to the geography of his route 
• Earliest map was probably 1591 by van Sype, 
theoretically corrected by Drake (Library of 
Congress Rare Book and Special Collections 
Division Washington, The Kraus Collection of Sir 
Francis Drake)
Google and Politics 
• The case of Arunachal Pradesh 
• Governed by India but claimed by China (and 
called South Tibet), China and India were 
about to mediate border disputes 
• Before meeting, Google maps suddenly 
displayed names in the province in Mandarin
Global Google Maps 
• Google Maps maintains servers in China that 
fall under Chinese law. In fact, Google runs an 
entirely separate maps site, ditu.google.cn, for 
Chinese users, which operates within the 
great Chinese firewall. 
• In fact, Google maintains thirty-two different 
region-specific versions of its Maps tool for 
different countries around the world that each 
abide by the respective local laws.
How Google presents the world 
• Google is also intent on upending our very notion of what a map is. 
Rather than produce one definitive map of the world, Google offers 
multiple interpretations of the earth’s geography. Sometimes, this 
takes the form of customized maps that cater to the beliefs of one 
nation or another. More often, though, Google is simply an agnostic 
cartographer—a peddler of “place browsers” that contain a 
multitude of views instead of univocal, authoritative, traditional 
maps. “We work to provide as much discoverable information as 
possible so that users can make their own judgments about 
geopolitical disputes,” writes Robert Boorstin, the director of 
Google’s public policy team. 
• (From The Agnostic Geographer, Washington Monthly, July/August 
20100
Neogeography 
• The “new geography” is about people using 
and creating their own maps on their own 
terms. We create our own spatial worlds 
online: democratization of mapmaking? 
• How does the historic triangulation of external 
controls, internal rules, and regulation of 
access to knowledge play out in today’s world 
of Google and neogeography?

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Maps2

  • 2. • Mapping helps us make sense of how we relate to the world around us • Maps are socially constructed perspectives on the world • Maps reflect a tension between scientific objectivity and subjectivity. • Maps are not reflections of reality. They are selections of reality.
  • 3. Maps tell stories • They project a world view • They indicate the status of various technologies at different points in time • They are instruments of power
  • 4. Mappa Mundi • Mappa Mundi, Hereford Cathedral, c1300 • What does this map tell us about the medieval world? • Video: The Hereford World Map (The Folio Society, uploaded April 2010) • Note that it’s a T-O map; that is T shaped division inside a circle showing the known world at the time: Asia, Africa, Europe
  • 5. Influences • External controls (e.g. the purpose of a map and who creates it) • Internal rules (e.g. science and technology of mapmaking) • Regulation of access to knowledge (who decides what is mapped and why?)
  • 6. Sir Francis Drake • Voyage around the world (1577-1580) • Trip logs, maps kept secret until first official publication in 1589. • Why? Commerce, empire, regulation of dissemination of knowledge. • Maps were power and key documents in building empires with penalties for recording new lands, sharing maps. Navigators and explorers forced to maintain silence and secrecy.
  • 7. Drake’s Map • First published account: Hakluyt, 1588—a section of a larger volume on navigation • But we know the prominent mapmakers of the time: Mercator and Ortelius desperately wanted access to the geography of his route • Earliest map was probably 1591 by van Sype, theoretically corrected by Drake (Library of Congress Rare Book and Special Collections Division Washington, The Kraus Collection of Sir Francis Drake)
  • 8. Google and Politics • The case of Arunachal Pradesh • Governed by India but claimed by China (and called South Tibet), China and India were about to mediate border disputes • Before meeting, Google maps suddenly displayed names in the province in Mandarin
  • 9.
  • 10. Global Google Maps • Google Maps maintains servers in China that fall under Chinese law. In fact, Google runs an entirely separate maps site, ditu.google.cn, for Chinese users, which operates within the great Chinese firewall. • In fact, Google maintains thirty-two different region-specific versions of its Maps tool for different countries around the world that each abide by the respective local laws.
  • 11. How Google presents the world • Google is also intent on upending our very notion of what a map is. Rather than produce one definitive map of the world, Google offers multiple interpretations of the earth’s geography. Sometimes, this takes the form of customized maps that cater to the beliefs of one nation or another. More often, though, Google is simply an agnostic cartographer—a peddler of “place browsers” that contain a multitude of views instead of univocal, authoritative, traditional maps. “We work to provide as much discoverable information as possible so that users can make their own judgments about geopolitical disputes,” writes Robert Boorstin, the director of Google’s public policy team. • (From The Agnostic Geographer, Washington Monthly, July/August 20100
  • 12. Neogeography • The “new geography” is about people using and creating their own maps on their own terms. We create our own spatial worlds online: democratization of mapmaking? • How does the historic triangulation of external controls, internal rules, and regulation of access to knowledge play out in today’s world of Google and neogeography?