1. Internet of Things
Leandro Agrò, Ceo WideTag, Inc.

2. Internet of Things AI,Virtual Assistant
usability Multimodal UI
Prototypes iPhone
IxD Eye-Tracking

3. Next Big Thing
• OGGI:
Mobilità avanzata: iPhone / Android
Elettronica di Consumo e Social
Network divengono portatori sani
di sensori
• DOMANI:
Oggetti e Sensori Connessi alla Rete,
evolvono in una enorme rete RealTime
“Internet of Things”

4. Mobilità Avanzata
• Apple ha venduto SEI milioni di iPhone3G
nelle prime SETTE settimane dal lancio, ma
soprattutto ha segnato il reale momento di
nascita per il mercato delle APPLICAZIONI
PER DEVICE MOBILI, nel quale Apple ha già
raggiunto oltre un MILIARDO di download

5. Internet delle Cose
• Per quanto Internet sia pervasiva, oggi il
numero degli oggetti/device connessi alla Rete
è ridicolmente inferiore rispetto al numero
degli oggetti NON connessi.
La prossima rivoluzione del mercato sarà data
dalla necessità di sostituire gli oggetti non
connessi, nonché di collegare in Internet Reti
di Sensori.

6. Internet of THINGS
di che si tratta?

7. Internet of Things
A world of over 25 billion connected objects is coming
the X Internet or “The Internet of Things”

8. Evoluzione del Web
• w1 connette dati
• w2 connette persone
• w3 connette il mondo fisico
(attraverso reti di sensori)

9. Scivolamento
• Internet (i dati sono altrove)
• Web 2.0 (le applicazioni sono altrove)
• Internet of Things
(le componenti hw del sistema sono altrove)

10. L’abilitatore Hardware

11. SPace + tIME
A new category of objects aware of their
surroundings
GPS positioning
Memory
Communication
Sensing
Bruce Sterling 11

12. Dimensione / Popolazione
Platform Order of
PCs ≈ 108
Mobiles ~ Humans ≈ 109
Spimes > 1010

13. Alimentare Miliardi di Sensori
Sensors powered by trees
Posted by David Pescovitz, October 7, 2008 10:02 AM
MIT researchers are developing a novel power scavenging systes for small
wireless sensors that monitor for forest fires. The sensors are powered by the
trees themselves. Each sensor's battery is trickle charged with the electricity
generated by the imbalance in pH between the tree and the soil.
From the MIT News Office:
The system produces enough electricity to allow the temperature and
humidity sensors to wirelessly transmit signals four times a day, or immediately
if there's a fire. Each signal hops from one sensor to another, until it reaches an
existing weather station that beams the data by satellite to a forestry
command center in Boise, Idaho.
Shuguang Zhang, one of the researchers on the project and the associate
director of MIT's Center for Biomedical Engineering (CBE).

14. Autonomia della IoT
Oggetti percettivi: le conseguenze inattese dell'Internet delle Cose.
Le prossime reti di sensori distribuiti che costituiranno l'internet delle cose avranno
caratteristiche nuove e importanti di necessaria autonomia
http://tinyurl.com/percettivi

15. A cosa serve la Internet
of THINGS?

16. Ogni problema necessità (anche)
di tecnologie adeguate

18. • Monitorare il Clima
• Ottimizzare produzione e
consumi energetici
• Garantire la sicurezza
• Controllare la presenza di
inquinanti
• Seguire le Specie in via di
estinzione

19. Largo ai Makers

22. > 350 detailed video

23. Arduino & Open Source Hardware

25. over 300,000 Instructable fans

26. Il Ruolo dei Social
Networks
Mezzi di propagazione di massa

27. ETech | JJ Garret & Jeffrey Veen
Evoluzione della Rete
• Web 1: I dati sono delocalizzati
• Web 2.0: Dati e le applicazioni sono
delocalizzate, emergono i network sociali
• Internet of Things
Le componenti del sistema sono delocalizzate ed
emergono network misti persone/macchine (ad
autonomia crescente).

28. Dai Microprocessori alla Fiducia
Kevin Kelly -oltre dieci anni fa- disse: la nuova economia e la società che stiamo
costruendo nasce dai microprocessori e termina con la fiducia.
• Il fatto che le applicazioni vivano su
Internet, sommato alla maggiore
facilità di commento/rating
condivisione, rende questi software/
servizi dei vari e propri un luoghi di
incontro!
• Sempre più la gente preferirà quindi le
applicazioni che rendono possibile
incontrarsi e condividere rispetto a
quelle che isolano, limitano,
abbandonano!

29. Web 2.0
“Le Persone si sentono
già Coinvolte”

30. They Wanna be a Peer

31. Cosa hanno in comune HARLEY e DELL?
The Harley Owners Group, or HOG. A 15-year-old
initiative to build a life-long relationship between the
company and its customers, HOG is the world's largest
factory-sponsored motorcycle club, with 325,000
members and 940 chapters. Harley offers HOG
Seminars, sessions for the club's 7,000 chapter officers
to help answer questions on whether and how to
incorporate, how to draw new members, or how to
organize an event.
“Consumers are no longer sitting ducks for
commercials; they are looking for new experiences. “
"This is real-time market research," James Ziemer -
president, and CEO of HarleyDavidson Inc- says. "Our
engineers see what our customers are doing with their
motorcycles, and they come back with things we could
improve on or new ideas we could try."

32. IdeaStorm.com
video IdeaStorm
Micheal Dell

33. Tutto questo è già Storia

34. Una Storia in cui gli “utenti”
premono per divenire
PROTAGONISTI
...Nativi Digitali

35. Una piccola storia di
SPIME

36. SPACE + TIME
A new category of objects
aware of their surroundings
GPS positioning
Memory
Communication
Sensing
Bruce Sterling

37. First Spime Ever
Collects CO2 levels
Communicates wirelessly
Visualizes collected data online

38. CO2 Monitoring in Real Time

39. revolutionary hardware?

41. no

42. Social Hardware

43. WideNoise to let all familiarize with
the concept of spimes
What is WideNoise? It is an OpenSpime inspired iPhone application. With WideNoise you can
monitor the noise levels around you, everywhere you go.You can also check the online map to see
the average sound level of the area around you. Do you live in a “sleeping cat area” or in a more noisy
“rock concert area”?
We hope that WideNoise will be successful in illustrating with its example a series of possible
applications on the iPhone, which is a wonderful, human powered and dispersed spime.
Greener Gadgets Design Competition
http://www.core77.com/blog/featured_items/greener_gadgets_2009_the_winners_12756.asp

44. Consumers + Sensors
Nessuna delle prossime infrastrutture può essere costituita da sole macchine o sole persone.
La definizione stessa di tecnologia è da mutare ed intendere come l’output di una rete di persone e macchine.

45. La Fantascienza comincia dal
telefono che abbiamo già in tasca
cavalcare o espandere la mobilità avanzata
è una grande opportunità

46. Self Trackers
Persone che MAPPANO se stesse

47. Misure dunque Sono
Si moltiplicano i siti di "statistica personale" online. E in California
prende vita il movimento dei "self tracker" che riducono ogni
aspetto della loro vita ad un grafico. Miti, illusioni e lati oscuri del
"Sé quantificato". http://www.visionpost.it/dlife/mi-misuro-dunque-sono.htm
http://www.kk.org/quantifiedself/

48. Self Tracker: La vita in una statistica (online)
http://enjoymentland.com/2009/02/07/history-of-my-self-tracking/

49. The New Examined Life
Why more people are spilling the statistics of their lives on the Web
http://online.wsj.com/article/SB122852285532784401.html
Nicholas Felton: Tracking the Life of a Graphic Designer
The culture of sharing
information online has shifted in
recent years, from a focus on
blog ramblings to the ubiquitous
micro-movements of posters'
daily lives.
http://online.wsj.com/video/tracking-the-life-of-a-graphic-designer/E1CC553F-BE78-437E-AF72-635258A5BE59.html

50. MakeMe Sustanible

51. Cure Together

52. BedPost

53. Oggetti Sociali
Emergenti

54. http://www.nabaztag.com/it/index.html

55. ICAT: Tecnologia Persuasiva per Farci Risparmiare
Energia. La Captologia Contro i Cambiamenti Climatici
ICAT: UN ROBOT CONSIGLIERE
La captologia, ossia lo studio dei computer come
tecnologie persuasive. Questa è la recente area
d’indagine che esplora lo spazio di confine tra
persuasione (influenza, motivazione, cambio di
comportamento e così via) e tecnologia del
computer. Può quindi l’innovazione e la tecnologia
convincerci a risparmiare energia? Se la tecnologia è
ciò che può salvarci dai cambiamenti climatici, la
risposta è sì. Sempre più crescente numero di
persone pensa che altro deve essere aggiunto alla
lista per “dominare” la nostra natura umana oltre a
semplici messaggi promozionali contro il
cambiamento climatico.
http://www.genitronsviluppo.com/2009/11/10/icat-tecnologia-persuasiva-risparmio-energetico/

56. http://www.myzeo.com/

57. http://www.withings.com/
http://shop.withings.net/en_eu/checkout/cart/

58. http://www.youtube.com/watch?v=5hXkfl-8u4I

59. http://www.visiblenergy.com/

60. Ri-Scrivere la
conoscenza collettiva

61. http://www.mysociety.org/2006/travel-time-maps/

62. MSNBC Hurricane Maps
An interactive hurricane tracker, built with MSNBC's Paige West to track major storms. Built using Modest
Maps and Microsoft's excellent Virtual Earth tiles, the project allows for interactive investigation of both
live and historical hurricane paths, wind speeds, and forecasted routes.
http://www.stamen.com/

63. Oakland Crimespotting is an interactive map of crimes in Oakland and a tool for understanding crime in cities.
If you hear sirens in your neighborhood, you should know why. Crimespotting makes this possible with interactive
maps, e-mail updates, and RSS feeds of crimes in areas that you care about.

64. EARTHQUAKE 3D

66. Orange County fire map

68. I numeri della IoT

69. Market Shake-Ups 1 (General Digital Radio)
7 trillion units on the planet
21 August 2008 - Intel CTO Justin Rattner talks at the Intel
Developer Forum describing the initiatives that the company
is planning to introduce new generations of devices dubbed
General Digital Radio, potentially numbering 7 trillion units
on the planet.
- http://www.intel.com/pressroom/kits/events/idffall_2008/

70. Market Shake-Ups | (Mobile M2M)
SIM cards in 750 million new devices
M2M is getting more main stream exposure
Rob Conway, chairman of the GSM Association, challenged
technology manufacturers in February to integrate in some
capacity mobile broadband in to all their products by 2014.
He was addressing the Mobile World Congress, and
referring to products such as cameras, printers, memory
cards, printers and vehicles, among a multitude of other
items. The opportunity, he said, is to embed SIM cards in
750 million new devices.
“We have only just begun the mobile broadband journey,”
said Conway. “The embedded mobile broadband
market can grow as chip prices go down and new
usages are developed.”

71. Market Shake-Ups | (Cultural Change)
Sharing as a PLUS
From unilateral categories towards the plus of social tagging.
Consumers + Sensors
None of the fore-coming infrastructures can be conceived without enabling both
human and m2m communications. The Internet Of Things will go through a
phase of “Advanced Mobility” in which an increasing number of sensors will be
embedded on mobile phones.
Self Trackers
The cultural switch towards the need to keep track of
yourself.

72. Market Shake-Ups | (Cloud Computing)
Amazon EC2 isn’t Cloud Computing. It sets the
grounds for it, but does not provide it.
Software needs to be built to take advantage of the
computing power offered by existing and fore-coming
distributed virtualization platforms.
Increasingly, attention must not be brought only to
Multi-Core programming, but also to distributed
software architectures.

73. Market Size (Forecast)
IDC estimates the market opportunity for the software, servers,
technologies, and services to manage the world's converged IT and
physical infrastructure to be $120 billion by 2012.
Wireless telemetry will lead the evolving growth in M2M markets. A
Juniper study forecasts revenues rising from $11.6 billion in 2006 to
$25.3 billion by 2009, expected to quadruple by 2011 to $40.8bn.
Mobile M2M market is projected to grow exponentially in the coming
years, from approximately $16 billion in 2008 to more than
$57 billion by 2014.
The market for connected electronics will be estimate of $90
billion in five years (2014).
The indoor air quality (IAQ) equipment market was valued at $3.6
billion in 2005 and is expected to reach $10.4 billion by 2011, a 5.2%
average annual growth rate (AAGR) over the next 5-year period.

74. iCrocco?

75. Pet + Net (video)
con dario violi

76. Grazie
Website Personale: http://www.leeander.com
Spreading Ideas: http://idearium.org
Conference: http://frontiers.idearium.org
Conference Video: http://frontiers.dolmedia.tv
Product Website: http://www.openspime.com
Company Website: http://www.widetag.com
Other Biz: http://www.srlabs.it
Toyz: http://photoshakr.com
Portfolio: http://tinyurl.com/portfolioleeander