Weitere ähnliche Inhalte Ähnlich wie Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 ) (20) Mehr von Leandro Agro' (20) Kürzlich hochgeladen (20) Connected Objects are Natural Born Storytellers (LECTURE @NABA, 2015 )5. © DESIGN GROUP ITALIA
UX#Internet#of#Things#
IxD%
AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%
2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
6. © DESIGN GROUP ITALIA
FRONTIERS
CONFERENCES
UX#Internet#of#Things#
IxD%
AI,%Virtual%Assistants%
EyeGTracking%
Digital%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
AR/VR%
2008
Leandro Agrò: Gmail, Skype, Flickr, Twitter: @leeander!
15. © DESIGN GROUP ITALIA 15
TECH%&%SCIGFI%(Most%of%technology%is%made%far%away%GandG%%
SCIGFI%is%more%present%and%accessible%than%actual%science)%
16. © DESIGN GROUP ITALIA 16
Technology%is%fast%(the%sandbox%without%Temples,%Pyramid,%etc.)%
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UX#
Internet#of#Things#
3D%Environments%
IxD% AI,%Virtual%Assistants%
EyeGTracking%Design%Strategy%
Usability%
Mobile%&%Wearable%
Prototypes%
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Eclectic Studio
45+ people from 16 Countries
21. © DESIGN GROUP ITALIA 29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 21
2014: 85% Foreign sales 65% US East Coast
26. © DESIGN GROUP ITALIA
///%What%is%design?%///%
26
Why business loves design
30. © DESIGN GROUP ITALIA
Design%is%(also)%a%process%
30
thinking
Desirability%/%Feasibility%/%Viability%
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((((((((((((((((((((((((devoured(Doblin,(2nd(
Road,(Ubermind,(Flow(Interac<ve,(
Aqua(Media,(Banyan(Branch(
(
Wipro Digital acquired(DesignIt(
acquired(Fjord(
acquired(Lunar(
acquired(Adap<ve(Path(
• Reassuring%bigGco%since%the%
previous%millennium.%
• Providing%a%step%by%step%design%
theory%that%ensure%a%pre]y%
good%result%also%to%talentless%
companies.%
• Predictability%illusion%(feeling%
in%control).%
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((((((((((((((((((((((((devoured(
Doblin,(2nd(Road,(
Ubermind,(Flow(
Interac<ve,(Aqua(Media,(
Banyan(Branch(
(
Wipro Digital bought(
DesignIt(
bought(Fjord(
bought(Lunar(
bought(Adap<ve(Path(
The%WHY,%behind%the%why?%
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Every%Tool,%service,%business%that%
jump%in%the%digital%technology,%start%
to%follow%Moore’s%Law:%%
%
%
Accelera7on%changes%everything.%%
Peter Diamandis
http://www.youtube.com/watch?v=E9wFXHYJgdo
38. © DESIGN GROUP ITALIA
Digital%technologies%are%pushing%
consumeriza7on%and%mul7plying%touchpoints.%%
38
Everything jumps to the consumer without passing
through military or professional steps
The contact point between a
specific product/service and a
person that want to have/use it.
39. © DESIGN GROUP ITALIA
Connec7vity%changes%everything%
not%only%decentraliza7on%but%also%interdependence%%
39
Fluid experience
Instant Gratification
Dematerialised Interaction
Social Induction
40. © DESIGN GROUP ITALIA 40
The%INTERNET%OF%THINGS%bridges%both%the%
physical%and%digital%worlds,%permicng%the%power%
of%the%internet%to%reach%everywhere%humanity.%
41. © DESIGN GROUP ITALIA 41
Most(recent(human’s(genera<ons(have(a(totally(different(
rela<on(with(technologies(with(respect(to(any(ancestor.(
%
Since%1800%technologies%evolved%slower%than%average%
human%life,%while%now%–in%the%space%of%a%single%lifeG%
we%saw%cogni<ve%technologies%grow%in%a%singular%way.%
43. © DESIGN GROUP ITALIA
///%Storytellers%///%Connected Objects are Natural born
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People%expecta7ons%are%shaped%by%
consumer%technologies.%%
45
46. © DESIGN GROUP ITALIA 46
Who is actually taking the picture?
I added location
I added metadata
Are you smiling?
Are your eyes open?
47. © DESIGN GROUP ITALIA 47
Why she is taking a picture?
From where this habit come from?
We are the consequence of the tools we use (George Basalla)
Do you want to share this picture with your friends?
Mutual Influence, induced need, inception,
49. © DESIGN GROUP ITALIA 49
Technologies%are%shaping%us%through%the%
connected%(cogni7ve)%devices%we%are%using/
50. © DESIGN GROUP ITALIA 50
From%memories%coGcrea7on%to%%
automa4c/memories#and%autonomous/stories/
56. © DESIGN GROUP ITALIA 56
knightscope-k5
We all are cyborgs
Mission Critical autonomous machines observing us
Skin & hearth
57. © DESIGN GROUP ITALIA
Storyteller#objects#are#already#influencing#the#scene;#classic##
user#interac>on#is#evolving#into#a#con>nuous#conversa>on.##
The#incoming#communica>on#will#be#a#rela>onship#in#which#objects#
emerge#Hfrom#the#"Fog"H#as#real#en>>es.%
58. © DESIGN GROUP ITALIA
People’s%interac7on%with%technology%may%seem%
predictable%enough,%but%it%is%not%100%%true.%
29 Settembre 2014Format Powerpoint / Regole generali di impaginazione e sviluppo 58
59. © DESIGN GROUP ITALIA 59
Ar4ficial/neural/networks,/or/'ANNs’//%
Google's%ANNs%are%programmed,%through%an%
endless%stream%of%similar%photos,%to%
recognize%objects%within%images%by%their%
dis7nc7ve%characteris7cs.%%
Starry/Nightmare/Rolling%hills%have%been%transformed%into%giant%
birds%and%bears%while%a%village's%houses%have%
become%cars%and%trucks%
http://www.dailymail.co.uk/news/article-3149466/A-nightmarish-vision-world-seen-
eyes-Google-s-artificial-intelligence-programme-TAUGHT-recognise-sort-images.html
60. © DESIGN GROUP ITALIA 60KK:%Take%in%mind%“what%technology%wants…”%
61. © DESIGN GROUP ITALIA
///%Design%Rules%///%Design#rules#for#a#highly#networked#Hpost#cloud#compu>ngH#world.##
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1. Evolving%design%tools,%to%evidence%
exis7ng%objects'%emergent%behaviors%
%
2. %Infusing%behaviors%(in%any%object)%that%
might%evolve%according%the%connected,%
decentralized,%interdependent%era.%%%
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1. Evolving%design%tools,%to%evidence%
exis7ng%objects'%emergent%behaviors%
%
2. %Infusing%behaviors%(in%any%object)%that%
might%evolve%according%the%connected,%
decentralized,%interdependent%era.%%%
72. © DESIGN GROUP ITALIA
Placing%an%object%in%a%pocket,%in%a%car,%on%a%
desktop%or%in%customers’%homes%means%
building%a%personal,%biGdirec7onal,%
“alwaysGon”%communica7on%channel.%
73. © DESIGN GROUP ITALIA
%Aesthe7c%of%trust%plays%a%huge%role%in%the%
design%of%these%new%behaviorGbased%
Smart%tools%
73
74. © DESIGN GROUP ITALIA
Consumeriza7on%evolve%consumers’%habits.%
People%expect%BEHAVIOURS%(not%just%features).%
74
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Every%Object%should…%
G%know%stories%
G%Be%sen7ent%%
G%Be%social%
76. © DESIGN GROUP ITALIA
Leandro%Agrò%
Grazie!!
Gmail,%Skype,%Flickr,%Twi]er:%@leeander%
www.designgroupitalia.com%
Maker%IoT%Tech%Benchmark%
Download(the(classifica<on,(PDF/
IoT:%The%Smart%Objects%Age%
Download(the(white(paper,(PDF/
Natural Born Storytellers
Connected Objects are