An Overview of how to submit excellent applications to Nokia/Microsoft AppCampus

1. How to submit successfully to
AppCampus?
Pekka Sivonen
24.4.2013
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2. Acceleration Process
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4. Who You Are ?
Developers with world class skill
and ambition potential. You breathe mobile
and love to deliver great UX.
Entrepreneurs with world class
management and monetization capability.
You are aggressively seeking the next big
opportunity in mobile.
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5. Selection Criteria
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Innovative
First-to-market app-idea
(not seen before on any mobile platforms)
Differentiated/Unique
Not already published in any mobile app stores
Key features/APIs
Support key features and APIs of the platform
Convincing Overall Proposal
Demonstrated design, technical, and business excellence
Popularity/Commercial value
Potential for mass appeal and/or revenue generation

6. Key Features
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Live Tiles & Secondary Tile
Push Notifications
Nokia Maps/LBS
Try and Buy
Lock Screen (WP8)
In App Purchase (WP8)
Speech (WP8)
Deals/Wallet (WP8)
NFC (WP8)
Lenses (WP8)
App to App Communication (WP8, Nokia Music)

7. Award Categories
Small: 20 K €
Relatively simple apps with limited value to the
ecosystem.
Medium: 50K€
Complex apps that bring good value to the
ecosystem.
Large: 70kEUR
Disruptive apps that set apart the ecosystem
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8. 8
www.appcampus.fi/ap
plication

12. www.appcampus.fi/faq

13. 13
appcampus.fi/blog
How to do a good submission
A case example

17. AppCampus Screening team
Julio Castillo, Operations
Tiina Muttilainen Alina Kangasluoma Chris Bouret Teemu Tapanila
Quality Assurance Communications Operations Coordinator
Pekka Sivonen, Paolo Borella Tapio Siik Will Cardwell
Head of AppCampus Director Evangelist Evangelist
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18. @appcampusfi
facebook.com/appcampus.fi