This document provides an overview of various tools and resources that can help career development professionals engage digital natives. It discusses mobile applications like See Rainbow Careers that were created for the iPad and iPod to introduce careers to children. It also mentions tools like Evernote and Issuu that can be used to share career resources online. Examples of steps to create apps and ebooks are provided. The document emphasizes the need for career advisors to utilize current media and develop standards-aligned resources for the media generation.

1. http://www.linkedin.com/in/drmaryaskew

2. Certified Global Career Development Facilitator
(GCDF) (Certification Number: GCDF08136-US)
Distance Credentialed Facilitator (DCF)
(Certification Number: DCF 00081)
Career Services Advisor
Specialized in Career Development resources for 14
years
Employed at university and community college
Career Services departments
Creator of the 3 web sites and 2 blogs
Developer of numerous articles, Powerpoint
presentations, ebooks, and 2 iPad/ iPod
applications

3. Sources:
Photos - ipadinschools.com
Joan Ganz Cooney Center and Sesame Workshop
Profiles of Generation Video http://www.21stcenturyschools.com
Henry J. Kaiser Family Foundation

4. 52.5% of children between the ages of 2 and
11 use both TV and Internet simultaneously
Young people (ages 8-18) spend more than
7 hours and 38 minutes/day (53 hours/week)
of entertainment media
Sources:
Engage Me Video Nielsen.com
Henry J. Kaiser Family Foundation

5. Digital Natives or Media Generation …
filter the world via computing and
mobile devices –
Cellular phones
Handheld gaming devices
PDAs
Laptops … computers
TVs
Game consoles
Source: http://www.21stcenturyschools.com

6. From Dr. Michael Wesch, expert on the effects
of new media on society and culture …
Digital learners have to become media
literate
Media literate is the ability to function in
an online collaborative, research-based
environment –
Researching, analyzing, and synthesizing
Critiquing, evaluating, and creating new
knowledge!
Sources: http://www.21stcenturyschools.com
Vision of Todays Student Video American Library of Congress

7. Ranking of G8 countries: OECD
10th grade math Ranking
& problem solving Problem
Science Reading Math Solving
1st 1st
2nd
5th
3rd
10th
4th
14th 15th 15th
15th
5th
18th 18th
6th 20th
7th 25th
24th 24th
8th
30th
2000 2003 2000 2003 2000 2003 2003
Did You Know Video SOURCES: PISA, 2000, 2003, Cisco Systems, 2006
Partnership for 21st Century Skills

8. Of the high school students that you recently
hired, what were their deficiencies?
Written Communication 81%
Leadership 73%
Work Ethic 70%
Critical Thinking & Problem Solving 70%
Self-Direction 58%
Sources: Are They Really Ready To Work? (2006)
The Conference Board,
Corporate Voices For Working Families, P21, And Shrm
Partnership For 21st Century Skills

9. Career development professionals –
Utilize current media technology
Develop resources based on best
practices Career Development models –
21st Century Skills
New Jersey Core Curriculum Content
Standards
Missouri Comprehensive Guidance
Program

10. Model & Mission
Meet the challenges and opportunities of
the 21st-century global workplace
P21 Video
Sources: New Jersey Core Curriculum Content Standards
Partnership for 21st Century Skills

11. Partners & State Initiatives

12. Life & Career Skills
Flexibility & Adaptability
Initiative & Self-Direction
Social & Cross-Cultural Skills
Productivity & Accountability
Leadership & Responsibility

13. Content Standards
9.3 Career Awareness, Exploration, and Preparation
Content Area 21st-Century Life and Careers
9.3 Career Awareness, Exploration, and Preparation All students will apply knowledge about and engage in the
Standard process of career awareness, exploration, and preparation in order to navigate the globally competitive work
environment of the information age.
By the end of
Content Statement CPI# Cumulative Progress Indicator (CPI)
grade
Strand A. Career Awareness
Career awareness includes an
understanding of the world of work and
Appraise personal likes and dislikes and identify
4 the knowledge and skills needed for 9.3.4.A.3
traditional and nontraditional jobs and careers that might be suited to personal likes.
careers.
Strand B. Career Exploration
Career exploration includes
investigation of the contemporary
workplace and an understanding of the Develop a Personalized Student Learning Plan that
8 relationships among personal abilities, 9.3.8.B.1 includes information about career areas of interest
education, and knowledge and skills with the assistance of adult mentors.
needed to pursue 21st-century
occupations and careers.
Strand C. Career Preparation
Career preparation requires purposeful Identify transferable skills in career choices and
12 planning based on research, self- 9.3.12.C.5 design alternative career plans based on those
knowledge, and informed choices. skills.
Standards
Source: New Jersey Core Curriculum Content Standards

14. Content Standards
The Comprehensive Guidance Program
curriculum framework is organized
around three strands –
Personal and Social Development
Academic Development
Career Development
Curriculum

15. Each Guidance & Counseling Unit covers the
following information –
Unit and Lesson Titles
Number of Lessons
Time, Material, and Preparation Required
MCGP Standards
Grade Level Expectations
Unit, Summary, and Performance Goals
Academic Content Area(s)

16. Since the Media Generation uses a
variety of devices, Career
Development professionals must
share information via -
Mobile Device Applications
Evernote
Issuu
Web sites/Software
YouTube videos

17. There are application authoring tools
for different mobile devices –
iPhone/ iPad HP WebOS
Android Airplay SDK
BlackBerry QNX Linux
Windows Wii
Mac

18. There are a variety of different application
developers.
The developers use different types of
computers, software and media.

19. Here are the steps to create and publish an
mobile application or Ebook –
1. Select a name for your project
2. Create a computer folder to hold files
3. Write outline and content
4. Create, import, and upload graphics and sound
5. Upload the files to the application program
6. Manipulate the files
7. Preview ebook pages
8. Revise and publish ebook

20. Why Vector Graphics?
With Vector Graphics, you can –
Add or remove background
Change the color of the image
Select one image from the graphic
There are different companies
that sell Vector Graphics,
e.g Fotolia.com

21. There are different types of sound files.
The most common are –
Wave files (wav)
MPEG Layer-3 files (mp3)

22. Build step-by-step resources to introduce
interests and careers to children.

23. TaleSpring is a self-publishing
service for interactive ebooks for the
iPad and iPhone.
Using Talespring technology, here
are the steps to create an ebook.

24. See Rainbow Careers is an example
of a Career Development iPad/ iPod
App application.

25. Evernote is a suite of software and services
Evernote designed for note taking and archiving.

26. Issuu is the leading digital publishing platform
delivering exceptional reading experiences of
Issuu
magazines, catalogs, and newspapers.

27. This summarizes a look at media tools
that will assist us in developing resources
for Digital Natives or Generation M2.

28. All the career development resources will be
listed on our Evernote Resource Library.
To get a link for the career development
resources –
Connect with us on Linkedin -
http://www.linkedin.com/in/drmaryaskew
We will send you the link to our Evernote and
Issuu Resource Libraries.

29. Above and Beyond (YouTube Video), Partnership for 21st Century Skills -
http://www.youtube.com/watch?v=7KMM387HNQk
An Anthropological Introduction to Youtube , Wesch, Michael, American Library of Congress, An
Anthropological Introduction to YouTube http://www.youtube.com/watch?v=TPAO-
lZ4_hU&eurl=http://mediatedcultures.net/ksudigg , June 28, 2008
A Vision of Students Today (YouTube Video) , Wesch, Michael, Cultural Anthropology Class of
Spring 2007, Kansas State University -
http://www.youtube.com/watch?feature=player_embedded&v=dGCJ46vyR9o#!
Always Connected, The Joan Ganz Cooney Center at Sesame Workshop -
http://joanganzcooneycenter.org/upload_kits/jgcc_alwaysconnected.pdf
Are They Really Ready to Work? (2006) The Conference Board, Corporate Voices for Working
Families, P21, and SHRM
Career Explorer – Web Site & App - http://careerexplorer.unl.edu/
Children’s Consumption of Digital Media On The Rise [STATS] (2011) Mashable.com,
http://mashable.com/2011/03/14/children-internet-stats/
Did You Know (YouTube Video) -
http://www.youtube.com/watch?v=jp_oyHY5bug&feature=related
Engage Me (YouTube Video), Robin Hood primary school, Birmingham, UK -
http://www.youtube.com/watch?v=ZokqjjIy77Y&feature=related
Evernote Introduction: Windows -
http://www.youtube.com/watch?feature=player_embedded&v=zHom6bgqg9Y

30. My Rainbow Careers Finder - http://www.hollandcodes.com/finder.html
New Jersey Core Curriculum Content Standards for 21st-Century Life and Careers, Introduction,
Life and Career Education in the 21st Century, NJ Department of Education, PO Box 500, Trenton,
NJ 08625-0500
Preparing Every Child for the 21st Century, AASA National Conference on Education, Tampa, FL,
February 16, 2008
Partnership for 21st Century Skills, 1 Massachusetts Avenue NW, Suite 700 Washington, Dc
20001 -
http://www.youtube.com/watch?v=XWGF6v9QnTQ&list=PL8F261096F72BE916&index=1&featur
e=plpp_video
See Rainbow Careers Demo - https://publish.talespring.com/shared/books/346/762
TaleSpring Demo (Basic Animations) -
http://www.youtube.com/watch?feature=player_embedded&v=GXtwbXpRM-U
Television and Beyond: A Kid’s Eye View, Neilsen BLog, December 2009 -
http://blog.nielsen.com/nielsenwire/consumer/television-and-beyond-a-kids-eye-view/
The River City Project -
http://muve.gse.harvard.edu/rivercityproject/curriculum_p21_standards.htm
Woody Sessoms, Vice-President, Education and Challenges Ahead, Cisco Systems, FETC, 2006
What is 21st Century Education?, 21st Century Schools, 10701 South IH-35, Suite 1925, Austin,
TX 78747, http://www.21stcenturyschools.com/What_is_21st_Century_Education.htm