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What is the Lean Startup? (and why should I care?) Calvin Chin & Hank Horkoff 上海 SH-GTUG 2010 年 5 月
What is the Lean Startup? ,[object Object],[object Object],[object Object],中国精实创新网   http://leanstartupchina.com
Traditional  Product Development ,[object Object],Requirements Design Implementation Verification Maintenance Problem: known Solution: known
Agile  Product Development ,[object Object],Problem: known Solution: unknown Product owner or In-house customer
Lean Startup  Product Development ,[object Object],Problem: unknown Solution: unknown Customer Development Extreme Programming Project ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should I Care?
“ Customer Development” 客户开发
“ Lean Startup” 精实创新
San Francisco April 23, 2010
In China? You!
What are the stages of a Lean Startup? The  Search  for a Business The  Growth  of a Business 中国精实创新网   http://leanstartupchina.com Customer Discovery Customer Validation Customer  Creation Company Building
What are key Lean Startup principles? ,[object Object],[object Object],[object Object],[object Object],[object Object],中国精实创新网   http://leanstartupchina.com
Goal: Minimize time through the loop Ideas Code Data Build Measure Learn
What is the Lean Startup NOT? ,[object Object],[object Object],[object Object],[object Object],中国精实创新网   http://leanstartupchina.com
What are the stages of a Lean Startup? The  Search  for a Business The  Growth  of a Business Customer Discovery Customer Validation Customer  Creation Company Building
Get out of the building!
The Customer Discovery Process Source: Ash Maurya, Practice Trumps Theory
What are the goals of Customer Discovery? ,[object Object],[object Object],[object Object],中国精实创新网   http://leanstartupchina.com
What is a Minimum Viable Product (MVP)? ,[object Object],[object Object],中国精实创新网   http://leanstartupchina.com
State Hypothesis ,[object Object],[object Object],顾客和问题假设 最小但可用 的产品假设 产品销售和 定价假设 需要创 新假设 Market type hypothesis 竞争性 假设 中国精实创新网   http://leanstartupchina.com
Test Problem ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],第一次友好 接触 “ 问题”呈现 顾客理解 市场知识 中国精实创新网   http://leanstartupchina.com
Build MVP ,[object Object],[object Object],第一次现实 检验 定义“最小但 可用的产品” 演示最小但 可用的产品 中国精实创新网   http://leanstartupchina.com
Test MVP 更多顾客 访问量 呈现“最小但 可用的产品” 第二次现实 检测 第一次咨 询委员会 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],中国精实创新网   http://leanstartupchina.com
Verify ,[object Object],[object Object],确认问题 确认最小但 可用的产品 确认商 业模式 重复或 退出 中国精实创新网   http://leanstartupchina.com
http://leanstartupchina.com
Types of Pivots ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],中国精实创新网   http://leanstartupchina.com Source: Eric Ries

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Lean startup-china-intro-en

Hinweis der Redaktion

  1. - How many people work in a big company? How many people have started their own company in the past? How many have failed starting their own company in the past The goal of the lean startup is to reduce that number
  2. You don’t want to fail. You don’t want to waste time and money. How many people currently have a business plan? It is wrong. No what do you do?
  3. Where did the lean startup originate?
  4. Where did the lean startup originate?
  5. Where did the lean startup originate?
  6. Where did the lean startup originate?
  7. From idea to MVP MVP to Product/Market fit. Optimize and scale
  8. You don’t want to fail. You don’t want to waste time and money. How many people currently have a business plan? It is wrong. No what do you do?
  9. Avoid building products nobody wants Maximize the learning per dollar spent.
  10. Avoid building products nobody wants Maximize the learning per dollar spent.
  11. Meet face-to-face with customers (this is too important to outsource) “ Customers care about their problems NOT your solution.” Dave McClure
  12. Tip – deliver the demo with screen casting software
  13. - How many people work in a big company? How many people have started their own company in the past? How many have failed starting their own company in the past The goal of the lean startup is to reduce that number