Peter Tubak, IT Architect at Messe München and Inge Hanschke, General Manager at Lean42 explored in this presentation held at EA Connect Days 2018 in Bonn how to overcome hurdles during the initial introduction of Enterprise Architecture Management at Messe München.

1. © Lean42 GmbH
Effective EAM -
whet your appetite & deliver solutions
LeanIX Connect Day Bonn , 23.11.2018
Inge Hanschke – Lean42 GmbH, Peter Tubak – Messe München GmbH

2. Connecting Global Competence
Messe Munich in figures
2
In Munich…
•More than 30,000 exhibitors from more
than 100 countries*
•Approximately 2 million visitors from more
than 200 countries*
•414,000 m² open-air space
•200,000 m² indoor exhibition space in 18
halls
•10 international leading trade shows
•More than 20 trade fairs
•Approximately 200 guest-events
…and worldwide
•More than 50 trade-fairs
•Affiliates in China, India, Brazil, Russia,
Turkey, South Africa, Nigeria, Vietnam and
Iran
•Over 70 foreign representations for over
100 countries
* On average

3. © Lean42 GmbH3
EAM@MMG Starting Point

4. © Lean42 GmbH
Customer Journey
EAM@MMG
4
Showing
initial benefits
Showing
initial benefits
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5. © Lean42 GmbH
Benefit through added value for project as initial deliverable
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Benefit & Pain Orientation
Initial Quick-win:
Systematically illustrate project information
through high quality EAM core data
Prerequisite:
Sufficiently complete list of applications
with all essential information
First draft of the business reference
framework (business processes and derived
business capabilities)
Technical realization for the incorporated
applications
For the project: Interfaces as-is & to-be
Efforts:
Interviews & Consolidation
Project involvement
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6. © Lean42 GmbH
Customer Journey
EAM@MMG
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Showing
initial benefits
Showing
initial benefits
EAM MarketingEAM Marketing
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2

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Increase acceptance and reach more stakeholders
EAM Marketing
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Quick-win:
Touchable EAM with “walkable” architecture &
make architecture part of the everyday life
Prerequisite:
Create company-wide transparency of the IT &
Business landscape
High quality EA core
Stakeholders understand EA models
Efforts:
Restrict oneself to essential structures in the
right granularity; but not trivial
Easy models & “pick up” the stakeholders
1
2

8. © Lean42 GmbH
Customer Journey
EAM@MMG
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Showing
initial benefits
Showing
initial benefits
1
Establish
maintenance
Establish
maintenance
3
EAM MarketingEAM Marketing2

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“Gardening” - Anchoring in the processes / overcoming resistances
Establish maintenance
Quick-win: ? – low cost EA
maintenance
Maintenance as a necessary evil - but
with the least possible effort using
LeanIX surveys
Prerequisite:
Clear responsibility for maintenance &
quality assurance
Established maintenance process
Informed Stakeholders e.g. training
(with max. 5 minute video showing the
survey tasks)
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Efforts:
Initially sufficiently good data quality
as a starting point for the start of
maintenance
Communicate – communicate -
communicate
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2
3

10. © Lean42 GmbH
Customer Journey
EAM@MMG
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Showing
initial benefits
Showing
initial benefits
1
Improve Business
IT Alignment
Improve Business
IT Alignment
4
EAM MarketingEAM Marketing2
Establish
maintenance
Establish
maintenance
3

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Use and expand EA database to deliver added value for the business
Improve Business IT Alignment
Quick-win: Increase acceptance & reach more stakeholders
Monetization is pending (first steps done)
Prerequisite:
Consolidated Business & IT EA data as single point of truth
Business Capability Map - Linking business and IT structures
Target Architecture & Roadmap as orientation / sustainable
future-oriented solution portfolio
Deliver timely and well-founded information for decisions
Efforts:
A lot effort to align the business (Capabilities, Processes)
with the IT (applications, IT Components) due to many
different contact persons  a lot interviews needed
Align Business Capability Map to the established process
map at least at a high level
Finding the Business Architect & Business Sponsor (still
ongoing)
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2
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12. © Lean42 GmbH
Customer Journey
EAM@MMG
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Showing
initial benefits
Showing
initial benefits
1
Expanding usage
scenarios
Expanding usage
scenarios
5
Improve Business
IT Alignment
Improve Business
IT Alignment
4
EAM MarketingEAM Marketing2
Establish
maintenance
Establish
maintenance
3

13. © Lean42 GmbH
GDPR, information security, data management, strategic IT planning
Expanding usage scenarios
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Quick-win: Generate added value in other topics like GDPR, information security,
data management and strategic IT planning through a well-founded EAM
Prerequisite: Prepare the EAM core data & onboarding of core stakeholders
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2
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5
ON GOING TASK
Efforts:
 Interviews to get more detailed information about including the Messe
München GmbH infrastructure
 Consolidation of the necessary information from different sources (including
e.g. GDPR, information security, data management, …)
 Integration of these information in LeanIX
 Information & discussion of potential added value with all necessary
core stakeholders of the different topics
 Showing added value through exemplary projects or excerpts of
specific areas
To be done: e.g. implementation & establish & integration of CMDB and
internationalization

14. © Lean42 GmbH
Customer Journey
EAM@MMG
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Showing
initial benefits
Showing
initial benefits
1
Future ScenarioFuture Scenario6
Improve Business
IT Alignment
Improve Business
IT Alignment
4
EAM MarketingEAM Marketing2
Expanding usage
scenarios
Expanding usage
scenarios
5
Establish
maintenance
Establish
maintenance
3

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EAM is an indispensable component for planning and controlling
the further development of MMG
Future Scenario – we`re working on
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1
2
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16. © Lean42 GmbH
Facts
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EAM@MMG
Assets / Building Blocks in LeanIX Number of Elements
Business Capabilities 56
Business Processes 46
User Groups / Organization units 42
Applications 182
Interfaces 111
Data Objects 175
IT Components 369
Providers 111
Technical Domains 46
LeanIX Advanced Edition LeanIX Survey Power Feature LeanIX SSO

17. © Lean42 GmbH
Collaboration of Messe München GmbH & Lean42 as Success Factor
Success Factors
Innovation driven & successful company
Agile & skilled team
Solution-oriented
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whet appetite x deliver solutions
Success Factors
Data Management, GPDR, ISMS & EAM support
Flexible & reliable
Experience from over 250 projects

18. © Lean42 GmbH
Customer Journey
EAM@MMG
18
Showing
initial benefits
Showing
initial benefits
1
Future ScenarioFuture Scenario6
Improve Business
IT Alignment
Improve Business
IT Alignment
4
EAM MarketingEAM Marketing2
Expanding usage
scenarios
Expanding usage
scenarios
5
Establish
maintenance
Establish
maintenance
3
Benefit & Pain
orientation
Benefit & Pain
orientation
High quality EA
core as single
point of truth
High quality EA
core as single
point of truth
EAM
Marketing!!
!
EAM
Marketing!!
!
Low-effort EA
Maintenance
Benefit >> cost
Low-effort EA
Maintenance
Benefit >> cost
Impact =
Quality x
AcceptanceStakeholder
Acceptance =
whet appetite x
deliver solutions
Impact =
Quality x
AcceptanceStakeholder
Acceptance =
whet appetite x
deliver solutions
DON
E