4. Mission Statement
To build affordable, quality, easy-to-use and
infant-friendly Pulse Oximetry solutions for
developing countries.
Save the babies, Save the world!

6. Key Customer Needs
Tailored for Newborns No skin irritation after 10
minutes of wear
Cost Effective <$200 initial cost
<$30 per year recurring cost
Accurate Readout SpO2 Saturation: 70% to 100%
± 3 digits
Pulse rate: 20 to 250 bpm ± 3
digits
Easy Operation <1 min per measurement*
*Measurement entails applying sensor, resolving measurement and recording measurement

10. Tech Uncertainties

11. Sensor Technology Selection
● Absorption > Reflectance based sensing
○ Strong signal/Less sensitive measurement
○ Foot as desired test site
○ Cost effective OEM circuitry
○ => Absorption technology is a lower cost
Absorption
Reflectance

12. Data Acquisition Unit (DAQ)
● Nonin III
○ $300 evaluation kit
○ OEM DAQ
○ OEM Sensors
○ Output:
■ Signal quality, Perfusion Lvl, Heart Rate, SpO2
○ Industry standard accuracy: ± 3 digits

13. Business Uncertainties
● Market segmentation
- Total addressable market and beachhead market
- Specific persona
● Competitive position
- Our core value; commodity and/or unique;
● Customer’s decision-making process
- Test sensors, materials, and assembled prototype in different conditions
● Business model
- Customer; Value creation and capturing; Competition; Distribution
● Pricing
- Value proposition and customer’s willingness-to-pay

14. Manufacturing Uncertainties
● Cost of assembly and integration of parts
- Source vendors and get piece by piece cost breakdown
● Sensor sourcing & accuracy
- Test sensor integration into device at scale to ensure consistency
● Materials testing for skin irritation
- Test materials on sensitive skin to ensure safety
● Durability Testing
- Test sensors, materials, and assembled prototype in different conditions

15. Legal Uncertainties
● Patent Conflicts
- Finalize concept and ensure there is no existing patent on it
● Accuracy / FDA Approval
- Test prototype for consistent accuracy and adherence to FDA regulations
● Vietnam Laws
- Research laws in Vietnam to ensure prototype adheres to their
regulations
● Consistency
- Test sensors, materials, and assembled prototype in different conditions to
ensure consistent readability in different settings