Presented at the 2012 American Association for Business Communication conference

1. http://www.youtube.com/watch?v=3-
FCz345Ny4&feature=youtu.be
Dr. James Ward
Fort Hays State University
jgward@fhsu.edu

2. These slides, with the YouTube
links, have been uploaded to my
Slideshare site. leadchangeagent
Total run time with videos is 18
minutes.
If you see value in this sharing,
please feel free to use in your
classes and share with your
students.

3. Categories of Learnings
•My Role
•Work Processes
•Skills
•Politics
And then into materials creation

4. My Roles
•Designed communication campaigns
from scratch or followed them to the
letter!
•Change Manager- from the AS IS to the
TO BE
•Evolved into the “how to” person for
billable hours consultancy
•Trusted advisor
http://www.youtube.com/watch?v
=R2d93TE5dKk&feature=youtu.be

5. Work Processes
•Standardized and global
•Virtual teams
•Top down in one business and bottom
up in the other
•Billable hours drives behaviors
http://www.youtube.com/wat
ch?v=69fDRdQC9Y4&feature=
youtu.be

6. Required Skills: Where I scrambled
•The Gap- Excel, PowerPoint, Web
portals
•The application- Written Comm
Plans in Excel, Death by PowerPoint,
Portals in a DIY society
Digital Native to Digital Native- Can you believe this! He
doesn’t know PowerPoint!
http://www.youtube.c
om/watch?v=sKuUID2
ynhE&feature=youtu.b
e

7. The Politics
•Potential Us vs Them Attitude
•Potential adversarial nature of outside
contractors
http://www.youtube.com/
watch?v=rqD4XdtkTDo&fe
ature=youtu.be

8. Evolution of Communication
Campaign Ideas
http://www.youtube.com/watch?v=fd
Slides 8-12 9kK4hg-vg&feature=youtu.be

9. Global safety communication campaign:
Why am I afraid to intervene?
http://www.abelardomorell.net/photography/childhoo
d_01/childhood_01.html Laura and Brady in the
Shadow of Our House, 1994

12. Our rugs for refinery and manufacturing site floors.

13. The origin of the concept- food store ad poster adhered
to the floor!

14. The Ever Popular “Journey Map”
http://www.youtube.com/watch
?v=qyWha8tQO3A&feature=yout
u.be

15. Our spontaneous map created to communicate the project
journey

16. We created a snail mail post card
using project team members
working on the training videos
in The Hague, global headquarters
of Shell Oil.
http://www.youtube.com/wa
tch?v=16-
kfGExChM&feature=youtu.be

17. A poster created by a
subject matter expert
(SME) committee
http://www.youtu
be.com/watch?v=
RQC6_GBLEvk&fe
ature=youtu.be

18. Back Up Slides

19. Unexpectedly required knowledge:
What I learned and not under pressure!
•The interrelationship of organizational development,
organizational leadership, training (learning and development),
written defined competencies, and communications.
•The Nine Planets of Leadership
•Use of breakout groups
•After Action Reviews
•Facilitating business meetings
•Business culture

20. My personal post-Shell mental models
•24/7/365
•Disruptive Technology and change
•Accountability
•Significant differences in business and
education culture