http://LloydDobson.com SEO Marketing Secrets with some simple steps to help you get ranked on Google page #1. Lloyd Dobson here and I want to reveal to you some information to help your Google rankings. SEO services are booming, but what’s the simplest way to optimize your site without spending a boatload of money? Last year, Econsultancy estimated that the search engine optimization (SEO) industry was worth more than $514 million. And during the last twelve months, it’s grown even more.
There are only two things ANY business needs and they are TRAFFIC and CONVERSIONS. If you do not have these, your business will not succeed. Period!
The world’s biggest brands devote a massive chunk of their marketing budgets to SEO. They employ some of the world’s best analysts to optimize their sites. But that doesn’t mean you need a huge budget to get started with SEO. In fact, there are plenty of things you can do yourself.
Here are some marketing secrets to help you get those customers:
1) Know what keywords to use: Keyword research is the root of every optimization project. Keywords are like an elevator pitch for your site: they summarize what you do in a few words or phrases.
When choosing keywords, be specific without being obscure. Never try to optimize for a single word: instead, think of a string of words that accurately describe what you do. You can use various free online tools to get ideas.
Tip: Ask friends, family or customers to tell you what they’d search for if they were looking for your business.
2) Create Great Content: Optimization is the key to ensuring that search engines rank your website favorably in their results. But in order for optimization to work, the content on your site needs to be awesome!
Content simply refers to the text on your homepage, your blog posts, videos you’ve produced, and any podcasts you’ve published. Focus on producing the best content you can – or pay someone to create it for you! Make it compelling, detailed, substantive, accurate and entertaining.
Tip: Keyword cramming is old news and will probably result in a penalty anyway So, don’t do it! Instead, focus on creating real, interesting and valuable content.
3) Create Quality Links: Now that your content is in place, you should start getting links back to that content. There are also some things you can do to accelerate the process. But beware: some methods are better than others.
First, links must be authentic, and they should be earned genuinely, through connections with other sites. Old school techniques (paying for links, spamming forums or placing links on directories) don’t work. Now, you must pursue good quality links and build on your progress over time.
Tip: Link building isn’t something that you can do in one weekend. It takes months, so plan your strategy accordingly and start creating a content calendar that you can follow for months
2. SEO Marketing Secrets with some
simple steps to help you get
ranked on Google page #1.
I want to reveal to you some
information to help your Google
rankings. SEO services are
booming, but what’s the simplest
way to optimize your site without
spending a boatload of money?
3. Last year, it was estimated that
the search engine optimization
(SEO) industry was worth more
than $514 million. And during the
last twelve months, it’s grown
even more.
4. There are only two things ANY
business needs and they are
TRAFFIC and CONVERSIONS. If
you do not have these, your
business will not succeed. Period!
5. The world’s biggest brands devote
a massive chunk of their
marketing budgets to SEO. They
employ some of the world’s best
analysts to optimize their sites.
But that doesn’t mean you need a
huge budget to get started with
SEO. In fact, there are plenty of
things you can do yourself.
9. Here are some marketing secrets
to help you get those customers:
•1) Know what keywords to use:
Keyword research is the root of
every optimization project.
Keywords are like an elevator
pitch for your site: they
summarize what you do in a few
words or phrases.
10. When choosing
keywords, be specific
without being
obscure. Never try to
optimize for a single word:
instead, think of a string of words
that accurately describe what you
do. You can use various free
online tools to get ideas.
11. Tip:
Ask friends, family or customers
to tell you what they’d search for
if they were looking for your
business.
12. 2) Create Great Content:
Optimization is the key to
ensuring that search engines rank
your website favorably in their
results. But in order for
optimization to work, the content
on your site needs to be awesome!
13. Content simply refers to the text
on your homepage, your blog
posts, videos you’ve
produced, and any podcasts
you’ve published. Focus on
producing the best content you
can – or pay someone to create it
for you! Make it
compelling, detailed, substantive,
accurate and entertaining.
14. Tip:
Keyword cramming is old news
and will probably result in a
penalty anyway So, don’t do it!
Instead, focus on creating
real, interesting and valuable
15. 3) Create Quality
Links: Now that your
content is in place,
you should start getting links
back to that content. There are
also some things you can do to
accelerate the process. But
beware: some methods are better
than others.
16. First, links must be
authentic, and they should be
earned genuinely, through
connections with other sites. Old
school techniques (paying for
links, spamming forums or
placing links on directories) don’t
work. Now, you must pursue good
quality links and build on your
progress over time.
17. Tip:
Link building isn’t something
that you can do in one weekend. It
takes months, so plan your
strategy accordingly and start
creating a content calendar that
you can follow for months
18. •4) Learn How To Be Sociable:
Back in 2012, SEO experts noticed
that social signals affect Google
rankings. A signal could be
anything – from a retweet on
Twitter to a Like on Facebook.
Additionally, Google may factor in
Google Authorship credentials.
19. While social signals won’t work
miracles on their own, they are an
important factor to consider as
you develop your optimization
strategy. Consider hiring a social
media assistant to post content to
various channels, and then
measure results from each one to
hone and improve your strategy.
20. Tip:
Short on time? Focus on one or
two channels. Some businesses
naturally do better on some
networks, but get little return on
investment from others.
21. •5) Always Measure and Improve:
All sports teams do this.
Optimization is important, but
without metrics, you’ll never
really know whether your efforts
are paying off. But if you track
and measure from the
beginning, you can continually
22. Google Analytics is the bare
minimum for measurement and
metrics – and it’s free. But it
doesn’t always give you a complete
picture. Shop around, or try other
free SEO analytics tools. The
important thing is to take time to
measure.
23. Tip:
Let your analytics data build for at
least a month before you make
any changes, and don’t tweak too
many things at once.
24. Action Plan
Using these tips as a starting
point, create a three month SEO
strategy. Write down your action
steps, and be disciplined about
completing each one Invest time
and energy into optimization and
you’ll start seeing great results.
25. If you would like more
information, tools and strategies
to grow your business utilizing
the internet, then Go To:
www.LloydDobson.com
You will also receive my FREE 8day boot camp and eBook for your
marketing online.
26. “Remember It Is Not
What YOU
Know, But What
YOU Do With What
YOU Know!”
www.LloydDobson.com