How to Incorporate QR Codes into the Marketing Mix

1. Markers, Markers Everywhere Lisa Du Bois Low and Michelle Hougland Texas Tech University @ldlow @meshougland @texastech #texastech #eduweb

2. QR Marketing Old Technology Gives Marketing a Boost

3. QR in Outdoor Via Mashable

4. Who’s Using Them “QR codes are increasingly appearing in advertisements as a way to increase engagement with consumers. Although already common in Japan (where they were originally invented),” … they are relatively new in the US. Calvin Klein Jeans Replaces Racy Billboards with QR Codes Lauren Indvik, Mashable my.SXSW Networking BestBuy Product Promotion Google Geo-Based Marketing LinkedIn/Pingtag Virtual Business Cards

5. Tag Creators/Readers I-Nigma | http://www.i-nigma.com/i-nigmahp.html Beetagg | http://www.beetagg.com/ Google Zxing Reader | http://code.google.com/p/zxing/ ScanLife | http://us.scanlife.com/ Microsoft Tag Reader | http://tag.microsoft.com/download.aspx Mobiletag | http://mobiletag.com/en/download.php

6. Texas Tech Loves MSTag Connecting Real Life and the Digital World with Microsoft Tag Free Web-based Simple Create, manage and track codes Change destinations instantly

7. Point, Snap, Wow! QR in the Mix Texas Tech has used codes in a variety of places to leverage print pieces and engage our audience with digital content: Launch video Drive Web traffic

8. Actual Results

9. Make the Leap QR is easy and impressive. But … Video format and compression are critical! Don’t be afraid to experiment. Don’t give up even if results aren’t what you expected.

10. Picture This… Let’s brainstorm!

11. Source Material http://wirelesswatch.jp/2008/03/24/qr-code-marker-for-your-grave/ http://sxsw.com/qrcodes http://www.usatoday.com/tech/news/2010-06-07-bar-codes_N.htm?csp=usat.me http://www.mediapost.com/publications/?fa=Articles.showArticle&art_aid=129823&nid=115286