Listing Package

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Your Listing Package

Your Marketing Plan of Action Starts here:
I will do the following, but note the timelines may be adjusted accordingly if the start date for
marketing is different than the day I write up the listing agreement.

• Take several digital photos, interior and exterior, of the property.

• Video a custom tour of your property to be showcased on youtube and other social media avenues

• Install a “Just Listed” sign immediately after listing property. This will be left in place for 10 to 14 days
only.

• Install a “For Sale” sign on your lawn within one business day of listing.

• Broker load the listing including digital photos onto MLS within one business day of listing making it
available to all Calgary Realtors.

• Prepare a full colour information sheet, including interior and exterior photos of the property, details of the
home, map of the location, and proximity to schools, shopping, recreation and major transportation
routes. These are to be available in the property within 2 business days of listing. Seller(s) to make sure
these are readily available to Realtors.
• Provide electronic lockbox for easy access by Realtors showing the property to their buyers.

• Load the listing, with photos, on our company website within 2 business days of listing.

• Your listing will be on the MLS website (www.mls.ca) within 4 business days. This website gets millions of
hits per month.

• You will get immediate exposure on www.needlav.com and other social media channels.

• Your home is automatically advertised in the Calgary Real Estate News (new listings), the first publication
after on MLS.

• Advertising in the Calgary Real Estate News and Calgary Herald will be done sparingly since the vast
majority of buyers and sellers use the internet (mls.ca) for all their Real Estate shopping.

• I have a buyer profile computerized program that matches buyer needs with newly listed properties. I
may already have a buyer for your property.


• I co-ordinate all appointments for showings of your property. I track all the Realtor showings of your home
and try to get feedback. If I have a second showing (a Realtor showing your home a second time to the
same clients) I will call you with the feedback the first business day after the second showing.

• I will provide regular updates on activity in your area, new listings and sales. I will present you with an
updated market value analysis when changing market conditions warrant same.

• I will contact you as soon as we have an offer on your property and arrange a convenient time to
consider the offer. I will review with you all the terms, conditions and other parts of the offer and then
facilitate the negotiations. I will also explain the post-sale activities and responsibilities.

Now that we have that settled...
You and I have a mutual objective…
To sell your home…
• At the highest possible price
• In the shortest amount of time
• With the most favorable terms
We will be working together as a team to get your home sold.

Our mutual cooperation and communication will ensure we are successful in meeting this goal.


Selling Your Home
We need to expose your home to all qualified buyers looking for a home in your
neighborhood and price range.

How do buyers search for homes?
• They look themselves
• They have their friends look for them
• They employ the services of a real estate agent

Where do buyers themselves look?
According to recent surveys by Canadian Real estate Association (CREA) they look in these places:

• The Internet
• At real estate offices
• Newspapers
• Signs, open houses
• Word of mouth

Where do they eventually find the home they end up purchasing?
• 38% the Internet
• 37% their real estate agent
• 11% yard signs
• 6% friends
• 3% sellers, magazines

It is important then, that we expose your home to these buyers through my marketing efforts.


Exposure to buyers on multiple web-sites

Here RE/MAX® has a decided advantage, as we are able to expose your property to buyers around the
world through our web-sites.

This web-site is advertised across Canada, producing thousands of viewers and buyer enquiries.

This is the largest franchise site in the United States and has their listings as well as those in Canada. It gives
your home exposure throughout North America.

My office web-site and my personal web-site are promoted throughout the area and provide buyers with
valuable neighborhood information.

Your home will also be displayed on the Canadian industry site.

This popular site has all multiple listing from across Canada and receives thousands of enquiries monthly.
From this site, buyers are directed to me or my web-site for further information.


Exposure to buyers on multiple web-sites
My personal website www.needlav.com

Social Media channels
Facebook page Twitter page

Youtube page My Brokerage Website


Exposure to real estate agents
According to the last NAR survey of Home Buyers and Sellers, 95% of homes sold on the
open market are sold by REALTORS®.

Buyers prefer to work with agents for numerous reasons including:

• The cost of homes today make employing the help of a professional a virtual necessity.
• Buyers from Calgary and out of town need local market expertise and pricing assistance
• Buyers from outside of Canada need help with laws and customs
• First time buyers need assistance with contracts, pricing and process

Remember, at least 37% of homes sold were brought to the attention of the buyer by a REALTOR®.
How do I expose your home to these agents and their buyers?

I list your home on the Multiple Listing Service® (MLS) where REALTORS® are constantly searching
(automatically in most cases through property match tools) for homes that meet their buyer’s requirements. This
system also directs properties to the buyers themselves so it is a very important part of our overall marketing
effort.

M S
MULTIPLE LISTING SERVICE


Exposure to neighbors and friends
When buyers have a choice they generally will choose to live close to where they were brought up i.e.
close to their friends and relatives. These are the first group they will discuss their plans with and they help
the buyers by giving them leverage. They have a number of eyes on the look-out for the right home.

This makes a sign on your home critical to the home selling process. As we have mentioned, 17% of homes
purchased were found through buyers or their friends having seen the for sale sign.

The RE/MAX® For Sale Sign with its distinctive Red over White over Blue trademark is easily recognizable
and a fundamental part of the selling process.


Exposure to RE/MAX® agents

• One out of every three homes in Canada is sold by RE/MAX.

• RE/MAX has been the number one real estate organization in Canada since 1987.

• We have over 18,000 sales professionals in Canada and 6,000 in western Canada.

What is important is that there is a good chance RE/MAX® will have a buyer for your home. My job, as
your RE/MAX® sales associate, is to network with other RE/MAX® sales associates to promote your
property to them so they can advise their buyers.

Over 70% of a RE/MAX® sales associate’s business comes from past clients and referrals.
The latest independent survey conducted by REALTrends reported that RE/MAX® agents do more
transactions than agents in any other company in Canada. So networking with these agents is important as
they have the buyers.


RE/MAX Advantage
RE/MAX professionals lead the industry in terms of experience, education and sales. In Western Canada,
they average about 16 years of experience, and across the network, hold a higher number of professional
designations than associates of any single competitor.

Premier Brand Name Awareness
The RE/MAX hot air balloon trademark is one of the most widely recognized trademarks in North American
business and is now a global brand. No other real estate organization has the level of brand recognition
and definition of RE/MAX. The brand draws buyers and sellers and as a result no one in the world sells
more real estate than RE/MAX.

Premier Customer Satisfaction
Repeat and referral clients are the lifeblood of the real estate business. Approximately 70% of RE/MAX
business comes from repeat and referral clients, a testimonial to the high caliber of service RE/MAX
customers have come to expect from their Sales Associates.
A survey completed by RE/MAX found that 95% of RE/MAX customers report overall satisfaction with their
RE/MAX Sales Associate, 92% say they will use RE/MAX again and 93% will recommend RE/MAX to
others. This is, by far, the highest rating in the real estate business.

RE/MAX we do more advertising and promotion than all other real estate companies in
Canada…combined!


Pricing your home
Getting the price right is another critical step in the marketing of your home.

Pricing right at the beginning, results in

• Higher offers
• Less inconvenience
• A more timely sale

Buyers are looking for maximum value.
What determines value?

• Market conditions
• Location
• Size
• Amenities
• Condition

Ultimately, the market determines value.

My role as your RE/MAX real estate agent is to:
Show you a range of prices being paid for similar homes in your area.
Together with you, establish the appropriate asking price.


The role of the market conditions in pricing
• Are we in a buyer’s or seller’s market?
• Are prices trending up or down?
• How will either impact my plans?
• How many homes like mine are currently for sale and what is their impact on the sale of my home?

Just how much are buyers prepared to pay for a home like ours?
My Comparative Market Analysis (CMA) considers recently sold, comparable homes as well as homes with
which your home will be competing. It will help us determine the optimum asking price for your property.

We can’t control market conditions, competition, location or size!
Our focus will be on factors we can control to get maximum value:

• Price
• Condition
• Marketing for maximum exposure


Real Estate studies have shown in a steady market that 75% of properties for sale at an accurately calculated
Suggested Listing Price sell in 3 weeks or less.

Moreover, 95% of houses priced at just 2% under the Suggested Listing Price will sell within 2 weeks.

But, if a property is over-priced by just 5%, chances are only 1 in 20 that it will sell in 12 weeks or less.

My Suggested Listing Price is an experienced evaluation of what a home would sell for, without undue
waiting or inconvenience.

The following report represents my considered opinion of what a buyer would likely be willing to pay for a
home such as yours, within a reasonable period, in today's real estate market.

My opinions are based upon a study of selected, recently sold properties, which I believe to be the most like
yours. Should you wish a more formal and comprehensive report I will assist you in arranging for a
professional appraisal, which would be prepared for you on a fee basis.

The Suggested List price: $ ________________________________

Probable Final Sale Price: $ ________________________________

As a professional, it is my responsibility to work on your behalf to obtain the highest amount of money the
market will bear in the shortest time possible with the fewest problems.


When an offer is made
What are your options?

• Accept the offer as is
• Make a counter offer
• Reject the offer

All offers are presented for your consideration. Often there is
an existing buyer currently searching who may make an offer.

Once an offer is ageed upon and conditions are waived. The
following are the important steps to complete the sale. It is also
key to keep your lawyer in the loop.

• Contact your lawyer to notify him/her that the agreement
has been signed.

• Immediately begin satisfying any conditions of the
agreement that requires your part.

• Notify your lawyer and mortgage broker if the buyer is
assuming

• Contact the utilities, telephone and cable companies about
transfer or removal of services. Your lawyer can help you with this.

• Call your insurance agent and arrange cancellation of your homeowners insurance.

• Send out your change of address notices and advise the post office. Also, change your address on your
license and registration.

• If you’re paying off your mortgage, your lawyer will require a letter from your lender outlining your
balance and any penalties.

• A few days before closing, your lawyer will ask you to sign the paper work to change title to the buyer.
• On closing day, your lawyer will receive and distribute proceeds from the sale, pay off your mortgage
and other costs, and give you a cheque for the net proceeds.


Seller’s checklist
Please provide me the following items as soon as possible.

Documents
• Property survey (RPR)
• Most recent property tax bill
• Mortgage instrument
• Mortgage note
• Lender’s name, address, phone, contact person, mortgage account number and present balance
• If there are other loans/mortgages against the property, supply the same information as above
• Your lawyer’s name, address and phone number
• House keys

Contact Information
• Your work number
• Spouse work number
• Neighbor phone number
• Utility bills (electric, gas, water)
• Brochures/information about your property
• Attractive exterior photos of your home in other seasons
• Your thoughts on special features of your home or community
• Personal property which may be included in the sale - whatever you feel might have special marketing
value to the average buyer

For Condominium or Town House
• Condominium documents (I will supply you will a sheet of what you need)


Home Staging Tips
Top 10 Tips To Successful Home Staging!
Preparing your house for selling can be a daunting and overwhelming task whether you have lived in your
home a few years or many. The longer you have lived in your home the more things you will have acquired.
The intent of this Top 10 Tips for Successful Home Staging is to help you save TIME, MONEY and ENERGY.
In preparing your house for selling you need to take a step back and have the mind set that this is no longer
your home but your investment for your future. You want your home to have broad buyer appeal to your
target market.

Following these 10 Tips for Successful Home Staging will help you sell your house sooner and possibly for
more money than if you did not prepare it for selling! Remember most people want to move into their new
home without having to make updates to it.

1. Curb Appeal
Stand back and view your home as if you were seeing it for the first time. This is the ‘first impression’
stage. Depending on the season you may want to have pots of colourful and attractive flowers to greet
buyers; a clean and inviting door mat; new and shiny door handles and/or knockers; a freshly painted
door.

2. Declutter
Start your pre-pack as soon as possible. You need to decide what you are going to keep, give away,
sell or throw away/recycle. Many clients will rent storage lockers or have pods delivered so they can
start to clear out what is not going to make the house look good.

3. Clean
You would think this one is common sense but let me assure you, I wish it was so! A clean home
translates into ‘They must have really cared for their home.” Use environmentally friendly cleaners where
you can, for hard cleaning areas tsp is a good product. Bathrooms and kitchens must be sparkling clean
at the very least.

4. Depersonalize
We know you love your family photos and your personal treasures and for living they are perfect. For
selling pack them up carefully so you can showcase them in your new home. For selling you want buyers
to focus on the best features of your home and not your personal things or collections.


5. A neutral colour scheme is the way to go for selling.
Choose only 3 colours or less to paint your house for selling. If you have an open floor plan then paint
the main floor all the same colour. Bedrooms look good in light sage greens or warm blues like the new
aqua.

6. Highlight your home’s best architectural features.
Place your furniture in each room so that you have very obvious focal points that show off the home’s best
selling features. For example, if you have a beautiful fireplace then place the furniture in a parallel
grouping so that the eye is drawn to the fireplace.

7. Decide on the function in each room
If you were using your guest bedroom as your den for living, for selling turn it back into a bedroom with
bedroom furniture in it. If you do not have the right furniture for each room consider renting it. There are
more and more rental furnishing companies opening up every day. If you don’t want to rent then borrow.

8. Lighting your home to its best advantage.
Spend money on new light fixtures in brushed nickel or stainless steel. Brass is out so don’t fight it. There
are many low-cost lighting stores to select from so no excuses for having dated light fixtures.

9. Window treatments that sell your home.
The most popular on the market are the 2” faux woods in a white tone to go with your trim. Decorative
side panels will do the trick if you need to add warmth and colour.

10. Flooring needs special attention and is a good investment for updating the look of your home.
Tile or linoleum is great for entranceways, bathrooms, kitchens, laundry rooms; a good quality laminate
or hardwood is perfect for living rooms and family rooms; bedrooms are attractive in a neutral carpet.

By planning and budgeting you can get yourself to the “OPEN HOUSE READY” stage.

Remember that over 79% of prospective buyers have already checked you out through the MLS listings. Will
they like what they see?


Home Renovation Tips
As a home owner, you are likely to re-sell at some point and should consider the benefits of the
neighbourhood. Remember, choices you make regarding improvements or renovations can drastically
influence your home's market value.

LANDSCAPING
IT ALL STARTS AT THE CURB Everyone knows the value of a first impression. But RE/MAX has learned that
landscaping the front and backyard of your home will give you a 7% better return on your renovating dollar
over the average return on other popular renos you might consider.

Increasing your curb appeal can be as simple as adding containers of brightly coloured flowers. Another
idea would be to add a low maintenance garden for blocks of colour and texture. Also, consider a simple
water fixture in the back yard to add ambiance.

KITCHEN: THE KITCHEN IS THE HUB
Ever wonder why "kitchen parties" naturally occur every time you have guests?

Well, it's because the kitchen is the hub of every home. It's where we get nourishment, refreshment, gather
and regroup after a busy day. It is a room with real value for every family. At RE/MAX we've learned that
kitchen upgrades can really deliver, with a 44% higher return on investment over the average return on other
popular renos you might consider.
Whether you're working with a contemporary kitchen or more of a country feel, stainless steel appliances
continue to hold a lot of interest. In cabinetry, look at fine-grained maple, stained or natural, over the
traditional heavy oak look of the past. Laminates and marble are great choices for countertops, but granite
continues to be the most popular surface of all. Check out the latest fixtures in today's new, brushed nickel
finishes.

FIREPLACE: REKINDLE YOUR PASSION FOR LIVING
Nothing beats the feeling of curling up around a fire on a cold winter's night. Not to mention the comforting
feeling of hearth and home that a fireplace adds to a room.

The RE/MAX Return on Reno Index will tell you that installing or upgrading the fireplace in your home will
generate 11% greater return on investment than the average return on other popular renos you might
consider.


Gas fireplaces have made huge advances in popularity thanks to recent increases in efficiency as well as
advances in design. A gas fireplace delivers the best of both worlds - all the comfort without the mess and
maintenance.

BATHROOMS: DISAPPEAR IN YOUR PERSONAL SPA
Today's stress-filled world leaves us all crying out for rest and relaxation. RE/MAX knows that making your
bathroom the best it can be will generate a 56% better return on investment than the average renovation.
The goal should be to create a spa-like environment in your bathroom by installing a soaker tub with relaxing
jets, or perhaps a new steam shower stall.

GREAT IDEAS UNDERFOOT
Great looking floors are a strong feature of any home. It often makes all the difference. With RE/MAX, we'll
show you how this upgrade can generate a 22% better return on investment than the average.

Start by ripping out that dated wall-to-wall carpet. Then, sand your existing floors down and refinish them, or
choose one of the many easy-to-install and affordable laminates now available. A darker stain gives an
elegant, yet up to date look. Use area rugs to accent and ground the space.


Listing Package

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