I highlighted bad SEO practices on Irwin Mitchell website long before the site has been penalised by Google. This presentation is the effect of an audit of their Internet marketing in SEO context. It highlights their digital marketing mix and explores some critical issues in back links profile. It also suggests some onsite optimisation changes and top level guideline for further strategy.
12. Blog
Implement a blog on a subdomain
Additional controlled asset ranking for brand
searches
Increasing brand trust
Improving conversion rates
19. Site Performance
Waterfall View
Content Breakdown by MIME
Performance Audit
DNS Configuration
Geo-location of the server
Domain Overview
34. Length of meta descriptions
2216 are below 140 characters
2946 are above 160 characters
Some as bad as 1222 characters
<meta name="Description" content="Our client, Mr L of Derby, lives in a two bedroom property
and suffers from kidney failure. The second bedroom in his property was specially adapted
by Derby Hospitals Foundation Trust to connect plumbing works directly from Mr L’s
bathroom into the spare room. The room is used solely as a dialysis room and contains all
the dialysis equipment that Mr L needs to perform dialysis at home. However, because the
dialysis room is labelled as a bedroom, Mr L is subjected to the ‘bedroom tax’, otherwise
known as the spare room subsidy, and his housing benefit would not cover his rent on the
property. Following Irwin Mitchell’s assistance, Derby City Council has confirmed that it has
changed its policy in relation to Discretionary Housing Payments and now it will not reject
applications where the applicant has had a reduction in their council tax banding due to
disability-related adaptations. It has advised that it has also revisited all applications that
were rejected on this basis before this change of policy. For expert advice on matters relating
to Discretionary Housing Payments and how to challenge a refusal of a Discretionary
Housing Payment, please contact Fiona McGhie of Irwin Mitchell's public law team." />