1. The Ten Faces of Innovation
Lisa Chow
NYU Risk and Change Management
Summer 2014

2. Innovation doesn’t just happen
Innovation Network’s definition of innovation:
People creating value through the
implementation of new ideas.
New ideas = change
Being innovation rather than doing innovation

3. Learning Personas
1. Anthropologist: brings new learning and insights into the
organization by observing human behavior and developing a
deep understanding of how people interact physically and
emotionally with products, services, and spaces.
2. Experimenter: prototypes new ideas continuously, learning
by a process of enlightened trial and error. Takes calculated
risks to achieve success through a state of experimentation as
implementation.
3. Cross-pollinator: explores other industries and cultures, then
translates those findings and revelations to fit the unique needs
of your organization/enterprise.

4. Organizing Personas
4. Hurdler: knows the path to innovation is strewn with obstacles
and develops a knack for overcoming or outsmarting the
roadblocks.
5. Collaborator: helps bring eclectic groups together and often
leads from the middle of the pack to create new combinations
and multidisciplinary solutions.
6. Director: gathers together a talented cast and crew and helps
to spark their creative talents.

5. Building Personas
7. Experience architect: designs compelling experiences that go
beyond mere functionality to connect at a deeper level with
customers’ latent or expressed needs.
8. Set designer: creates a stage on which innovation team
members can do their best work, transforming physical
environments into powerful tools to influence behavior and attitude.
9. Caregiver: builds on the metaphor of a healthcare professional
to deliver customer care that goes beyond mere service.
Anticipates customer needs and are ready to look after them.
10. Storyteller: builds both internal morale and external
awareness through compelling narratives that communicate a
fundamental human value or reinforce a specific cultural trait.

6. http://13c4.wordpress.com/2007/02/24/50-reasons-not-to-change/
Let me be the devil’s advocate here...

7. Takeaways
● Seizing innovation opportunities
● Developing the personas of your team to
maximize its influence
● Being t-shaped

8. Knowing yourself and your team
Persona SWOT analysis: The Cross-Pollinator
S = Strengths:
● Like to share knowledge and ideas
● Like to think in metaphors
● Believe in the usefulness of reverse mentoring
W = Weaknesses:
● Don’t write down insights and ideas
● Have not travelled often or widely
O = Opportunities:
● Opportunities and trends for collaboration and innovation
in the library and information science field
T = Threats:
● Fear and resistance to innovation in the field and
profession