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City of Santa Clara
Swapping at the Library
Community Based Efforts With Little Local Government
Assistance That Drive Repair and Reuse
Cheryl Lee, Branch Manager
Santa Clara City Library – Northside Branch Library
August 4, 2014
City of Santa Clara
Agenda
• Library Philosophy and Principles
• Inspiration
• 2011 Back to School Swap
• 2012 Back to School Swap
• 2013 Halloween Costume Swap
• Future
City of Santa Clara
About Me
• Palo Alto City Library’s Community
Engagement/Outreach Librarian
• Branch Manager of Northside Branch Library
• Librarian for 8 ½ years
• Struggled with reading all of my life
• 2011 Eureka! Leadership Fellow
• 2014 Library Journal Mover and Shaker
• Opening a new library in 6 days!
City of Santa Clara
My Philosophy and Principles
• Little/No Cost Programming
• Customer Engagement
• Core values of the City
• Non-Traditional
Programmer
• Not Your Grandma’s Library
• Challenge
• Community Partners
City of Santa Clara
My Inspiration
Consignment &
Vintage Clothing
Cost
Savings
Community Building
City of Santa Clara
My Inspiration
City of Santa Clara
2011 Back to School Swap
City of Santa Clara
Marketing & Advertising
• Walter Hays Green Team
• Walter Hays PTA
• Palo Alto Unified School
District eNews
• Parents Club of Palo
Alto/Menlo Park
• Social Media
City of Santa Clara
Marketing & Advertising
City of Santa Clara
Community Partners
City of Santa Clara
Pre-Swap Preparation
• Collection Bins
• Drop-off 1 hour before
swap
• Staff on site to sort bins
• Toys
• Books/DVDs
• Clothes
• Accessories
• Miscellaneous
City of Santa Clara
Ready – Set - Go!
City of Santa Clara
Ready – Set - Go!
City of Santa Clara
Lemonade Stand
City of Santa Clara
Raffle
City of Santa Clara
Lemonade Stand
City of Santa Clara
2012 Back to School Swap
City of Santa Clara
Marketing & Advertising
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Ready – Set – Go!
City of Santa Clara
Modifications
Back to
School Swap
2011 2012
Drop Offs 1 hour prior to start 1 week prior to start
Sorting Staff Sort Customers Sort
Marketing - Walter Hays Green Team
- Social Media
- Inside the Library
- Heavy social media
- Word of mouth
- Walter Hays Green Team
- Parents Club of Palo
Alto/Menlo Park (PAMP)
Extras Lemonade Stand Nothing
Attendance 42 104
Time 1 Hour 10 minutes
City of Santa Clara
Halloween Costume Swap
City of Santa Clara
Inspiration
City of Santa Clara
Inspiration
City of Santa Clara
Inspiration
City of Santa Clara
Inspiration
City of Santa Clara
Collection Bins
• 0-2 Years Old
• 3-6 Years Old
• 7-10 Years Old
City of Santa Clara
Collection Bin Sites
Total of 9 Collection Sites
City of Santa Clara
Marketing and Advertising
Palo Alto Unified School
District eNews
Parents Club of Palo
Alto/Menlo Park
Social Media
4 Community Partners More Visibility
City of Santa Clara
Sorting and Hanging
City of Santa Clara
Sorting and Hanging
City of Santa Clara
Halloween Costume Swap Day
City of Santa Clara
Halloween Costume Swap Day
City of Santa Clara
Management of the Swap
Next year -
Wristband approach
Grouped by number
Entry by number
City of Santa Clara
Management of the Swap
City of Santa Clara
Community Tables
City of Santa Clara
Community Tables
City of Santa Clara
Community Tables
City of Santa Clara
Entertainment
City of Santa Clara
Entertainment
City of Santa Clara
Grab Your Costume
City of Santa Clara
Grab Your Costume
City of Santa Clara
Grab Your Costume
City of Santa Clara
Results and the Future
180 Costumes Collected 180 Costumes Given
• Survey results were positive
• Will do it again but at Northside Branch Library
• System-wide approach
• South Bay Site
• Peninsula Site
• Seeking Community Partners for our next swap
City of Santa Clara
Shameless Plug
City of Santa Clara
My Contact Information
Cheryl Lee, Branch Manager
Santa Clara City Library -Northside Branch
695 Moreland Way
Santa Clara, CA 95054
408-615-5501
clee1@santaclaraca.gov
Facebook: /librariancheryl
Twitter: @librariancl
Instagram: @lcherylc

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Santa clara city library crra presentation 8-4-2014

  • 1. 1 City of Santa Clara Swapping at the Library Community Based Efforts With Little Local Government Assistance That Drive Repair and Reuse Cheryl Lee, Branch Manager Santa Clara City Library – Northside Branch Library August 4, 2014
  • 2. City of Santa Clara Agenda • Library Philosophy and Principles • Inspiration • 2011 Back to School Swap • 2012 Back to School Swap • 2013 Halloween Costume Swap • Future
  • 3. City of Santa Clara About Me • Palo Alto City Library’s Community Engagement/Outreach Librarian • Branch Manager of Northside Branch Library • Librarian for 8 ½ years • Struggled with reading all of my life • 2011 Eureka! Leadership Fellow • 2014 Library Journal Mover and Shaker • Opening a new library in 6 days!
  • 4. City of Santa Clara My Philosophy and Principles • Little/No Cost Programming • Customer Engagement • Core values of the City • Non-Traditional Programmer • Not Your Grandma’s Library • Challenge • Community Partners
  • 5. City of Santa Clara My Inspiration Consignment & Vintage Clothing Cost Savings Community Building
  • 6. City of Santa Clara My Inspiration
  • 7. City of Santa Clara 2011 Back to School Swap
  • 8. City of Santa Clara Marketing & Advertising • Walter Hays Green Team • Walter Hays PTA • Palo Alto Unified School District eNews • Parents Club of Palo Alto/Menlo Park • Social Media
  • 9. City of Santa Clara Marketing & Advertising
  • 10. City of Santa Clara Community Partners
  • 11. City of Santa Clara Pre-Swap Preparation • Collection Bins • Drop-off 1 hour before swap • Staff on site to sort bins • Toys • Books/DVDs • Clothes • Accessories • Miscellaneous
  • 12. City of Santa Clara Ready – Set - Go!
  • 13. City of Santa Clara Ready – Set - Go!
  • 14. City of Santa Clara Lemonade Stand
  • 15. City of Santa Clara Raffle
  • 16. City of Santa Clara Lemonade Stand
  • 17. City of Santa Clara 2012 Back to School Swap
  • 18. City of Santa Clara Marketing & Advertising
  • 19. City of Santa Clara Ready – Set – Go!
  • 20. City of Santa Clara Ready – Set – Go!
  • 21. City of Santa Clara Ready – Set – Go!
  • 22. City of Santa Clara Ready – Set – Go!
  • 23. City of Santa Clara Ready – Set – Go!
  • 24. City of Santa Clara Modifications Back to School Swap 2011 2012 Drop Offs 1 hour prior to start 1 week prior to start Sorting Staff Sort Customers Sort Marketing - Walter Hays Green Team - Social Media - Inside the Library - Heavy social media - Word of mouth - Walter Hays Green Team - Parents Club of Palo Alto/Menlo Park (PAMP) Extras Lemonade Stand Nothing Attendance 42 104 Time 1 Hour 10 minutes
  • 25. City of Santa Clara Halloween Costume Swap
  • 26. City of Santa Clara Inspiration
  • 27. City of Santa Clara Inspiration
  • 28. City of Santa Clara Inspiration
  • 29. City of Santa Clara Inspiration
  • 30. City of Santa Clara Collection Bins • 0-2 Years Old • 3-6 Years Old • 7-10 Years Old
  • 31. City of Santa Clara Collection Bin Sites Total of 9 Collection Sites
  • 32. City of Santa Clara Marketing and Advertising Palo Alto Unified School District eNews Parents Club of Palo Alto/Menlo Park Social Media 4 Community Partners More Visibility
  • 33. City of Santa Clara Sorting and Hanging
  • 34. City of Santa Clara Sorting and Hanging
  • 35. City of Santa Clara Halloween Costume Swap Day
  • 36. City of Santa Clara Halloween Costume Swap Day
  • 37. City of Santa Clara Management of the Swap Next year - Wristband approach Grouped by number Entry by number
  • 38. City of Santa Clara Management of the Swap
  • 39. City of Santa Clara Community Tables
  • 40. City of Santa Clara Community Tables
  • 41. City of Santa Clara Community Tables
  • 42. City of Santa Clara Entertainment
  • 43. City of Santa Clara Entertainment
  • 44. City of Santa Clara Grab Your Costume
  • 45. City of Santa Clara Grab Your Costume
  • 46. City of Santa Clara Grab Your Costume
  • 47. City of Santa Clara Results and the Future 180 Costumes Collected 180 Costumes Given • Survey results were positive • Will do it again but at Northside Branch Library • System-wide approach • South Bay Site • Peninsula Site • Seeking Community Partners for our next swap
  • 48. City of Santa Clara Shameless Plug
  • 49. City of Santa Clara My Contact Information Cheryl Lee, Branch Manager Santa Clara City Library -Northside Branch 695 Moreland Way Santa Clara, CA 95054 408-615-5501 clee1@santaclaraca.gov Facebook: /librariancheryl Twitter: @librariancl Instagram: @lcherylc

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