Case study and learning from a brand that embraced holistic branding and transformed themselves.

1. BRANDING SUCCESS STORIES Case Study and learnings from a brand that embraced holistic branding and transformed themselves

2. Putting back sparkle, relevance and leadership into an ageing brand CASE STUDY ONE

3. THE BRIEF To maintain its competitive edge by transforming MKH Berhad from a Kajang-based property developer into a leading developer through a 360 degree re-branding programme

5. From an old, dated brand, with a conservative and safe approach to product development and design…. To a brand-focused company with a refreshed personality, new brand promise, customer experience and projection WHERE DID WE BRING THE BRAND?

6. THE BRAND’S DNA IN SUMMARY Brand Essence Brand Traits Strategic Brand Positioning CREATIVE ENERGY guided by EXPERIENCE DYNAMIC PROFESSIONAL RELIABLE RESPONSIVE FRIENDLY STABLE MKH is a property brand built on experience and stability that is committed to constant, dynamic movement forward

7. INTERNAL BRAND TRANSFORMATION Brand Culture Workshops Brand Culture Training Workshops conducted over 4 weekends to train all staff on the new brand values and to develop the new customer experience

8. (insert pix of new signage and reception)

9. New brand launch advertisement

10. RESULT MKH Berhad’s enhanced products, refreshed brand personality and customer-brand experience raised customer and investor perceptions, while adding value to an established property brand

11. So What Lessons Can We Learn?

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