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Redes Sociales 2 - CCI-España

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This is a presentation for CCI-Spain (www.ccispain.org) on using Social Media for Camping Ministry.

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Redes Sociales 2 - CCI-España

  1. 1. LIZ CARVERjointheconvo.tumblr.com facebook.com/lcarver @lizcarverdesign
  2. 2. ¿PARA QUE USAMOS REDES SOCIALES? THE “NOT-SO-THE OBVIOUS OBVIOUS”• Encontrar • Es poderoso amigos viejos • Tiene potencial• Hacer amigos • Es un deporte de “equipo” nuevos • Para discipular a• Es fácil los campistas• Es divertido • Es el futuro
  3. 3. WHY USE SOCIAL MEDIA FOR MINISTRY?• CONNECT • Yes, we are in ministry, but networking and communication are required! • Connect with volunteers • Build new connections for ministry! • Connect with other people who do what you do and get quick access to quality resources that they share on their own tweets, blogs, or Facebook • Supporters will have a greater sense of being connected with you through more communication. • At the VERY LEAST, an update in a Facebook News Feed from L‟Arcada or you is a great reminder to your financial supporters that you still exist.(Consider using Facebook & Twitter lists to stay organized)
  4. 4. WHY USE SOCIAL MEDIA FOR MINISTRY?• ENGAGE • We have an opportunity to join in a global conversation going on all around us every day, and to engage in ministry every day. • Disciple your volunteers/campers long after they‟ve gone home for the summer (consider using Facebook Groups to do this)
  5. 5. WHY USE SOCIAL MEDIA FOR MINISTRY?• INFORM • Social Media is a great, quick way to reach people. • Sharing – Not only can you reach people, but by reaching your fans/friends/followers, you enable all of THEM to join the team, and to easily pass along invites and information to family & friends. • This, in turn, increases awareness for your ministry.
  6. 6. WHY USE SOCIAL MEDIA FOR MINISTRY?• EVERYONE IS ALREADY THERE! • 8 years ago, all we had were websites. But… • Websites will NEVER see the kind of traffic that Social Media will. • Websites will never have the kind of personal investment/engagement from your users that Social Media will.
  8. 8. ALSO…• Jesus was masterful at communicating spiritual truths in settings and with language that connected with his listeners.• Paul strived to be fluent in the language of his culture (1 Cor. 9:22).• When used wisely, social media is a powerful tool for church leaders serious about this rich legacy of contextualized communication.• This is the language of our listeners!
  9. 9. ENTRE HOY Y MANANA…1. We‟ll create a Social Media Plan – which networks are right for you “relational” social networking? Where should you invest your energy?2. We‟ll talk through how to “claim” your physical location through Google, Facebook, y FourSquare to encourage “check-ins” (aka free publicity)3. We‟ll learn how maximize your time with a “Social Media Champion” and “Viral Carriers”4. We‟ll talk about how you can optimize your website to work with social media & be found more easily.5. We‟ll talk about how to integrate current print resources with social media.6. We‟ll have fun, and learn a LOT!!!
  10. 10. MY RECOMMENDATIONS…Every Business/Camp/Ministry should be active on:• Facebook• Twitter• YouTube• A Website that is connected with Google, has lots of images (so it can be easily shared) and videos (from YouTube)• And at least one more– depending on your audience (Blog with Tumblr or Blogger, FourSquare, Vimeo, Google+, Flickr, depende de su audencía o comunidad (Un Blog con Tumblr o Wordpress o Blogger, FourSquare, YouTube, Google+, Flickr, Vimeo, U stream, LiveStream, etc.)
  11. 11. www.facebookaddictiondisorder.net
  12. 12. FACEBOOK OPTIONS:PROFILE GROUP PAGEThis is for an individual This is for a group of This is for a(NEVER FOR A individuals business, company, braBUSINESS) (NEVER FOR A nd, or celebrity BUSINESS) -it’s impossible to have a*Consider using “lists” page without having ato organize your friends Ex: To communicate profile with volunteers -there can be more than 1 administrator of a page
  13. 13. FACEBOOK GROUPSFacebook Groups are a great resource for private communication.1. Control who sees your group (3 levels of security) • Secret – only members can see the group and what members post. • Closed – anyone can see the group. Only members can see the posts. • Open (public) – Anyone can see the group and what members post.2. Share with the group • Post updates, questions, photos & more • Chat with the group (You could have set „office hours‟ to communicate with the members of your group) • Create shared docs • Schedule group events3. Stay in the know 1. Get notified about new posts so you never miss an update 2. Connect off Facebook using the group‟s shared email address.www.facebook.com/groups (get started & find out more!)
  14. 14. PAGESFor public figures, organizations & businesses.• Page Administrators (there can be more than one) can be private for added security or public if it makes more sense.• People and other pages (churches, other ministries, businesses, public figures) can connect to your page by “liking” your page and becoming your fan.• Work hard to form connections with logical ministry partners, and network with influencers who might extend your ministry‟s reach.• Your page‟s content is distributed virally when your audience responds to or shares it.(Note: Pages cannot currently tag profiles, only other pages)
  15. 15. EVENTS• Comes with all profiles and pages• A great way to share prayer needs, upcoming events and more with supporters. Upon creating an event, a News Feed story with event info will post to your Page or Profile, and your audience can RSVP.• You can increase RSVPs by posting status updates leading up to the Event, emailing lists, and linking from your website/blog.• Be careful about creating an event and people thinking that an RSVP there is “good enough” if you want them to RSVP online.• Liz says, “I would creatively promote my next event with more than a simple announcement.”
  16. 16. FACEBOOK VS. TWITTER – YOU SHOULD USE BOTH.FACEBOOK TWITTERSe usa Facebook para Se usa Twitter paraconectarse con personas que conectarse con personas queya conocen. ya conocen y para encotrar aNoticias de tu mundo las que tienen la misma interés.500 milliónes de usuarios• 46% varones, 54% damas Noticias del mundo• 41% lo usan cada día Es para aprender y descubrir 106 milliónes de usuarios • 48% varones, 52% damas • 52% lo usan cada día 600 million searches daily**
  17. 17. SO….WHO’S ON TWITTER?• Twitter has the most users with higher education on all of the social networks.• 37% of Twitter users have graduated from University.• Twitter users are also the wealthiest users with more than ¼ of users making more than $75,000/year
  18. 18. THE LANGUAGE OF TWITTER:•TWEET- the message itself•TWITEAR– the act of posting a message to twitter•SEGUIDORES – Users who receive your tweets•SEGUIR–To subscribe to the tweets of another Twitter user.
  19. 19. THE LANGUAGE OF TWITTER• @ (MENCIONA) – se usa @_____ para mencionar un usuario de Twitter. Es un “link” a esa persona. Por ejemplo: El taller de @lizcarverdesign en la conferencia de @CCIEspana fue increíble.• RETWITEAR – “forward” el tweet de un usuario a tus seguidores. Por ejemplo: RT @LArcadaTweet: El taller de @lizcarverdesign en la conferencia de @CCIEspana
  20. 20. THE LANGUAGE OF TWITTER• # (Hashtag) – Se usan hashtags para categorizar tu tweet y etiqueteárlo en el “nube” de todos los tweets. Por ejemplo: No puedo creer lo que hace Dios en los campamentos de España. #QueGrandeEsDios
  21. 21. EMPEZAR CON TWITTER…1. Encontrar a empresas y personas que conoces y seguirlos.2. Encontrar a empresas y personas de la misma interés y seguirlos.3. Encontrar a empresas y personas en tu area.4. Empezar a twitear. Y no terminas!5. Inscribir en “HOOTSUITE” (hootsuite.com) para “schedule” tus tweets y posts en Facebook.
  22. 22. YOUTUBE.COM• Over 3 billion video views per day• Over 35 hours of video uploaded per minute• More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years• YouTube‟s demographic is broad: 18-54 years old• Nearly 17 million people have connected their YouTube account to at least one social service (Facebook, Twitter, Orkut, Buzz, etc.)• There are more than 500 tweets pre minute containing a YouTube link• Millions of subscriptions happen each day.• Use KeepVid.com to grab the .mp3 or mp4 or mov of a YouTube file for playback.World Relief’s YouTube CHANNEL: http://www.youtube.com/WorldReliefL’Arcada’s YouTube CHANNEL: http://www.youtube.com/ArcadaTube
  23. 23. YOUTUBE.COM• You should create a “Channel” for your ministry. • First, sign up for a user account, and then navigate to “My Channel” • You can customize your channel with a background and your logo • You can set a featured video • Make sure to use LOTS OF TAGS!! • And don‟t upload anything that isn‟t yours (music, images, etc.)• Consider using a Facebook App to pull in your YouTube channel, so your fans can watch the videos & comment within the Facebook Page itself
  24. 24. WHY IS THIS SO POPULAR?• Location based services allow users to connect with others based on their current locations.• In most cases, people use their smartphones (iPhone, Android, Blackberry), to “check-in” to businesses like restaurants, bars and stores they visit. These locations are then broadcasted to their online friends.
  25. 25. WHY YOU NEED TO PARTICIPATE:1. PUBLICIDAD GRATIS - if users see their friends check in to a location, they may be more likely to visit2. CRÍTICAS - most location-based tools allow users to write review of the places they frequent. These reviews are then shared with other users who check in to those locations.3. OFERTAS– sites allow businesses to unlock special deals by checking in. These specials encourage frequency, first-time visits, and competition among customers.4. If you don‟t take the initiative to set this up, someone else (one of your campistas) will do it for you.
  26. 26. FOURSQUARE.COM• Location-based social networking website for mobile devices, such as smartphones.• Users “check-in” at venues using a mobile website, text messaging, or an app. Location is based on GPS hardware in the mobile device.• Each check-in awards the user points and sometimes “badges.”• Mayorship – if a user has checked-in to a venue on more days than anyone else in the past 60 days, they will be crowned the “mayor” of that venue.• Badges – badges are earned by checking into various venues. (On October 22, 2010, astronaut Douglas H. Wheelock unlocked the NASA Explorer badge by checking into foursquare from the International Space Station.)• Superuser status – There are 3 levels of superuser status, selected by foursquare staff for their helpful contributions to the community.https://foursquare.com/business/
  27. 27. FACEBOOK PLACE PAGESAddresses in Spain are not yet recognized by Facebook, but Iexpect that will change any day now.Until then, if you do NOT yet have a Facebook Page, you shouldphysically go to your location with your phone, “check in” and thencreate a page based on that location.If you DO have a Facebook Page – be patient! It will happen, andwhen it does, you will have access to Facebook Deals, FacebookRecommendations, Facebook Check-Ins and much more!
  28. 28. GOOGLE+• Google Plus is a social networking site created by Google to compete with Facebook.• Google+ (written both ways) integrates social services such as Google Profiles and Google Buzz, organizes people into Circles, creates group video chat spots called Hangouts, and Sparks.• Google+ Hangouts are a GREAT way to have meetings, share Google Docs, etc.• Sparks allow users to identify topics they might be interested in sharing with others.• Connected with Picasa• Google Pages opened on November 7, which allows users to set up profiles and the syndication of posts relating to organizations.
  29. 29. CONNECTING TWITTER & FACEBOOK1. Send Twitter Tweets to Facebook. – Go to twitter.com/about/resources/widgets/facebo ok2. Send Facebook profile posts or page posts to Twitter. – Go to facebook.com/twitter
  30. 30. FIND A CHAMPIONEvery project needs a champion. So doessocial media.Find someone who can champion SocialMedia for your campamento and that youtrust to be your “voice” online.
  31. 31. SCHEDULE TWEETS & POSTS WHEN YOU’RE BUSYScheduling Programs like HootSuite and TweetDeck allow you to write your updates for a week in one sitting.
  32. 32. BE LIKE GOLDILOCKS• Don‟t do too little, don‟t do too much…Start with what you can, and STAY ACTIVE!• Make Social Media a part of your daily or weekly routine, just as you check emails, do weekly chores.• The best time to post on Facebook is Saturday at lunchtime.• Remember not to start the conversation and walk away!