Lindsey Bohm On LinkedIn - Professional Experience At A Glance
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Overview of Lindsey Bohm and her professional experience and samples and expertise as a marketing, digital, new business development, and entrepreneur.
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Lindsey Bohm On LinkedIn - Professional Experience At A Glance
- 1. Add a section to your proïŹle â be discovered for your next career step. Whoâs Viewed Your ProïŹle 32 Your proïŹle has been viewed by 32 people in the past 1 day. https://www.linkedin.com/in/lbohm2882 Contact Info Language This can help you ïŹnd a new job, get a promotion, or transfer overseas. Add language Volunteering Opportunities Non-proïŹt organizations could be looking for someone like you. Add volunteering opportunities Test Scores Courses View More Posts Write a new post View stats Published by Lindsey (9) See more Digital Marketing & Video Art - The Advent of The... April 13, 2016 #Branding & #CustomerLoyalty: New Consumer... April 12, 2016 #SEVEN April 11, 2016 Summary ProïŹle Strength All-Star Notify your network? Yes, publish an update to my network about my proïŹle changes. Yes 500+ connections Current Previous Education View proïŹle as Lindsey Bohm Marketing/Digital & New Business Development Specialist Greater New York City Area Management Consulting Rutgers Business School, Xberts - Innovations worth spreading, Leaders Excellence at Harvard Square CDI LLC, BB Marketing Group, S&P Capital IQ Financial Communications Rutgers Business School
- 2. SEE MORE Innovative, agile and results-driven strategic marketing and business development professional with deep expertise in creating and executing up-to-date, effective and innovative corporate marketing and branding initiatives. Specializations include designing and advancing cutting-edge and new-age integrated marketing communications and campaigns, catering to target business segments and clients... YouTube Channel - https://www.youtube.c⊠Microsite Creation & Design - Project KMBS ECM Web Site De⊠SlideShare By Lindsey B⊠Social Media Kiosk Reco⊠Experience Adjunct Professor Rutgers Business School January 2016 â Present (5 months) | Greater New York City Area Teach at Rutgers School of Business and Tutor Students working to FulïŹll Their Dreams Via Business Expertise and Alma Mater Feature Articles: http://ciowatercooler.co.uk/personal-branding-true-feminism-vs-fraudulent-female- executive-greed/ http://www.prweb.com/releases/2014/11/prweb12355645.htm http://www.itbestofbreed.com/article/cdi-ïŹnds-sales-success-through-social-media-push Add Media: Document Photo Link Video Presentation VeriïŹed Industry Expert Xberts - Innovations worth spreading September 2015 â Present (9 months) | San Francisco Bay Area Conduct Smart Technology Product Reviews Crowdtesting - 2015 U.S. Congressional Award - IoT Innovation - 2015 Top 10 Startups Award - Silicon Dragon Venture Add Media: Document Photo Link Video Presentation
- 3. Member Leaders Excellence at Harvard Square August 2015 â Present (10 months) | Greater New York City Area Ranked Top 8 - 2015 HARVARD SEAL Founder Dynamic Marketing Consultants & Nevis Marketing 2011 â Present (5 years) | Greater New York City Area Overview: - Work with businesses and the new-age IT impact on end-users - Direct Grand Openings and Concerts for New Business Development (Ex: Microsoft Retail Grand Openings, Red Mango Grand Opening) - Establish digital and social platforms/showcase pages focusing on business verticals and service and product offerings - Content creation, management and design - Develop partner relations and corresponding business and marketing speciïŹc programs and strategies to facilitate channel development opportunities between clients, partners and agency relationships, including targeted marketing focused initiatives required for client success and streamlined revenue - Create âCampaigns-in-a-Boxâ (SIABs) as well as digital guidelines and postings with KPI development and tracking for global clientele, featuring multi-touch strategies and tactics - Conduct corporate analytics, retargeting and customer proïŹling - Manage all color schemes and logos along with conducting studies on brand recognition and growth tactics for global appeal and acceptance - Coordinate events, conferences and trade shows including correlating social and digital media postings on multi-variate platforms - Manage marketing automation tactics and platforms - Create and manage corporate web sites as well as professional service guidelines and product write-ups for sales and marketing tools and resources - Oversee agency client strategic go-to-market business plans via integrated multi-touch marketing mediums - Track client programs into master campaign initiatives to analyze all digital, social and consumer behavior - Manage budgets and ïŹnancials; develop client ROI campaign metrics; conduct internal team training programs - Execute client account management to include creative materials and content assets, PR, video & media relations - Develop and update client web sites and functionalities including mobile and application development ObserveIT Partner Enablement Channel P⊠Contributing Writer
- 4. SEE MORE Connell Foley - Web Site ⊠QuarterSpot Go-To-Mark⊠Web Site Development & ⊠SEE MORE Director of Marketing and New Business Development CDI LLC August 2014 â July 2015 (1 year) | Greater New York City Area Overview: - Architected industry-focused marketing summit that introduced Marketing-as-a-Service (MaaS) as a key differentiating solution offering to address complex next-generation IT solutions through the creation of multi-touch integrated âšcampaigns and technology platforms (Advancing client marketing strategies with partner organizations) to target âšbusiness sectors and accounts (Fortune 500) - Launched marketing automation platform, while integrating CRM system, as well as corresponding web analytical metrics including IP tracking as well as social media platforms and showcase pages â Led to streamlined processes via the âšcoordination of best-of-breed programs for the delivery of optimized marketing and BD metrics, success ratios, and the establishment of successful customer behavior tracking and proïŹling for high-level retargeting and cross-sell campaigns - Spearheaded modernized and cutting-edge brand refresh for all online and digital media, graphic design elements and traditional marketing, integrating pivotal technology-based marketing automation and BD demand generation/CRM âšprograms to streamline all marketing activities and lead to sales conversion ratios, also developing lead scoring âšprocesses and surveys, evaluation forms and client testimonials - Re-launched web site, writing all copy to adequately deïŹne new solution offerings including designing CMS forms and integrating all digital assets â including development of an 8 page microsite and landing pages for solution speciïŹc âšcontent with downloadable assets, videos, and simulations - Initiated targeted account penetration campaigns combining multi-faceted marketing mediums - Coordinated series of media buys across multiple platforms targeting speciïŹc demographics including nationally âšsyndicated commercial and radio spots; ensured continual feature coverage in top industry and local demographic âšpublications - Implemented streamlined marketing automation processes & programs NEW WEB SITE DESIGN & FULL WRITE-⊠CDI Named 1 Of 8 EMC Platinum Partners Original Microsite Create⊠CDI Finds Sales Success⊠Quote - Kevin Lynch at reâŠ
- 5. Project Manager & Director of Marketing BB Marketing Group October 2011 â June 2014 (2 years 9 months) | Greater Chicago Area Outsourced marketing solutions for the cost-conscious, results-driven customer. In today's economic climate, a competitive, carefully crafted marketing strategy is more important than ever when trying to earn more mind share from customers, partners and vendors. BB Marketing Group works with your team as a seamless and logical extension of your staff. Our consulting services, honed by over a decade working within the technology channel, coupled with unique and varied pricing models, make aggressive, effective and impactful marketing programs well within your reach. Sample Clients Include: KMBS, Hyland Software, Dyntek, Bridgemetrics, Coretek Services BB Marketing Group HealthCon Promotional Video - CoreTek H⊠DynTek Focus Booth - Sa⊠DGP - Demand Generati⊠Sparrow Sample - Win Wire Marketing Consultant S&P Capital IQ Financial Communications September 2011 â January 2012 (5 months) | Greater New York City Area Assisted in all marketing and merger acquisition strategies, events, and go-to-market plans for the Standard and Poor's and Capital IQ merger. Ran events, set-up and monitored competitive analyses, press releases, as well as integrated marketing strategies both digitally and via traditional print and marketing techniques (go-to-market strategies and new business development). Facilitated in new branding strategy as well all strategic marketing to sales related goals combining two opposite brands into one cohesive unit. Monitored marketing automation through Eloqua Emerging Markets Event Invitation - Merger Director of Marketing & Strategic Partnership Coordinator M7 Global Partners January 2009 â May 2011 (2 years 5 months) | Greater New York City Area
- 6. - Assisted in forming national global conglomerate of top IT Resellers and Solution Providers - New Business Development Processes - Created PowerPoints & Supporting Marketing Materials for Top-Tiered Channel Management Programs - Assisted in Preferred Microsoft Program Partnership - Designed Collateral - Event Coordination, Management, and On-site Execution Including Post-Follow-up and Metric- based ROI return for new sale opportunities M7 Global Partners (M7) is an award-winning national network of the countryâs top IT consultants dedicated to delivering solutions that reduce overall business cost and improve workïŹow, while maintaining compliance and efïŹciency. http://m7gp.com M7PressRelease Mark Templeton Speaks t⊠M7 Global Partners Citrix ⊠M7 Global Partners Citrix ⊠Director of Marketing and Channel Relations Gotham Government Solutions June 2008 â May 2011 (3 years) | Reston, VA Gotham Government Solutions provides technology solutions and augmentation services to the federal government as well as to systems integrators supporting key mission objectives. Gotham's business and reputation are built on long-term client relationships, leveraging: Highly skilled staff with experience supporting Federal Civilian & Department of Defense and Intel agencies A deïŹned and proven project management methodology Vendor relationships with leading technology ïŹrms With headquarters in Reston, VA, our team is moments away from federal ofïŹce locations in and around the Washington D.C. metro area. Professional, cost-effective, and accessible at all times, Gotham ensures the greatest productivity and success for our clients. Using our Best Practices methodology, we improve and optimize our clients' infrastructures, processes, and procedures while lowering their overall costs. GOTHAM GOVT SOLUTIONS
- 7. Co-Founder/Operations OfïŹcer Strike Point Marketing January 2006 â May 2011 (5 years 5 months) | Greater New York City Area CoFounder of new business development and marketing services supporting agency to support all new business initiatives and global clientele sales and new business generation goals Service Offerings Include: - Lead Generation - Lead QualiïŹcation - Cold Calling - Appointment Setting - Telemarketing and Prospect Lists - Custom Scripts - E-mail Services - Seminars & Conferences - Client/Prospect Surveys Target Markets Overview: Strike Point Marketing has a proven track record and ability to help companies that are seeking to increase their sales through business-to-business tele-prospecting. Strike Point Marketing has targeted highly successful campaigns in the following industries: - Technology - Insurance - Financial Services - Manufacturing - Wholesale/Distribution - Printing/Publishing - Professional Services - Pharmaceutical - Health Care - Federal/Local Government StrikePoint Director of Marketing and Business Development Gotham Technology Group June 2004 â May 2011 (7 years) | Greater New York City Area
- 8. 1 honor or award SEE MORE Director of Marketing & Business Development 2004 â 2011 Accomplishments: - Led management team responsible for 350% ïŹrm revenue growth: $10 million start-up to $350 million global technology ïŹrm - Developed and fostered start-up company marketing department, working with sales and executive teams providing pivotal role in shaping and building brand identity from inception - Secured global and national industry awards through press exposure in Crainâs, Bloomberg Radio, PRNewswire, NY Times, Forbes Online, Google and Yahoo Finance - Created metrics-based reporting system to reïŹne go-to-market strategies - Established Customer Satisfaction program to include reviews, evaluations surveys, onsite interviews and customer lifecycle management tracking Responsibilities: - Oversaw all branding, messaging and content creation for nationally recognized business solution providers (I.E. Citrix and Microsoft) Initiated and created company-wide content marketing strategies to include strategic plans for company digital and social media assets such as blogs, streamlined posts, content syndication, webcasts and client video testimonials - Collaborated with key business units and outside vendors for go-to market strategy and content creation - Managed $2M marketing budget to include co-op funding from third party contractors and distributors and leading industry partners, deïŹning, building, and executing upon most effective go- to market initiatives Initiated, managed and coordinated all external and internal companywide events -Implemented and managed web-based marketing initiatives including email blasts, surveys, e- newsletters, and incentive programs/promotions; Established lead to sales conversion ratios via development of precise tracking methodology and processes Design & Content Write-up Contribution - T⊠Akamai Press: Writer & Boilerplates, Quot⊠2010 Punch Card Winter ⊠MetLife Makes Strong Au⊠President's Club - Coordi⊠Marketing Coordinator Mastro Communications December 2003 â May 2004 (6 months) | Greater New York City Area
- 9. Add position - Press Releases - 2005 PGA Tour - Call Campaigns - SMB Business Showcases - Press Kits Mastro Communications (MC) is a 20-year old Marketing Communications agency, based in Warren, N.J., just minutes from New York City. MC is a generalist ïŹrm specializing in full-service marketing and public relations programming, with vast experience in the technology, sports, travel, beverage and grocery sectors. In fact, the Companyâs stable of clients provides our staff with tremendous diversity when it comes to developing strategic marketing and publicity programs. This diversity helps to fuel our creativity, establishes our unmatched media and business networks, provides us with widespread vendor assets and greatly enhances our experience. MC boasts a strong reputation and track record, having represented a breadth of leading companies, events, properties and associations during our Companyâs history. PGA - Mastro Marketing Coordinator & Investor Analyst Merrill Lynch May 2003 â January 2004 (9 months) | Florham Park, NJ Internship & Coordinator Add Media: Document Photo Link Video Presentation Education Activities and Societies: Rutgers Business School Master of Business Administration (M.B.A.), Marketing, Entrepreneurial Studies, 3.96 2008 â 2012 Summa Cum Laude Rutgers American Marketing Association, Center for Entrepreneurial Studies Add Media: Document Photo Link Video Presentation Rutgers University-New Brunswick Bachelorâs Degree, Business Administration and Management, General, 3.92 2000 â 2004 Summa Cum Laude
- 10. Add education Add volunteer experience Add organization Activities and Societies: Rutgers American Marketing Association, Rutgers Business School Add Media: Document Photo Link Video Presentation Volunteer Tutor & Professional Developmental Training (2013- 2014) Cleveland State University Organizations you support: What are your favorite organizations? âąLeaders Excellence at Harvard Square Organizations The National Association of Professional Women Member Starting November 2015 http://www.napw.com/ American Marketing Association Member Skills & Endorsements Top Skills 1313 Strategy 1111 CRM 1111 Strategic Partnerships 88 SaaS 77 Solution Selling 55 Marketing
- 11. Add skill Add honors & awards Lindsey also knows about... 33 Marketing Strategy 33 Social Media Marketing 22 Digital Marketing 22 Marketing Communications 22 Marketing Automation 22 New Business Development 22 Adobe Professional 11 Digital Strategy 11 Entrepreneurship 11 Social Entrepreneurship 11 Digital Media 11 Social Media 11 Online Advertising 11 Online Marketing 11 Microsoft OfïŹce 11 Multi-channel Marketing Honors & Awards Top 8 - Leaders Excellence at Harvard Square 2015 Leaders Excellence at Harvard Square February 2016 President's Club Winner (2005-2010) Gotham Technology Group January 2005 President's Club Winner for 5 consecutive years for overachievement and growth strategizing Groups Monmouth Count⊠2,938 members Unlisted Group Job Seeker Premi⊠695,227 members Unlisted Group Following
- 12. Discover more James Altucher Editor at The... Following Steven Sinofsky Experienced... Following Steve Faktor CEO of IdeaFaktory... Following Michael Lazerow Entrepreneur w/... Following Punit Renjen Global CEO,... Following InïŹuencers Pulse 969,388 followers Following News Duo Security Computer & Network Security Following CDI End-User Comp⊠A Showcase Page Following API Systems, Inc. Information Technology and Services Following CDI LLC Information Technology and Services Following Forsythe Technology Information Technology and Services Following Namecheap, Inc Information Technology and Services Following VMware Computer Software Following See 42 more Companies Rutgers Business Sc⊠Greater New York City Area Following Rutgers University-N⊠Greater New York City Area Following Schools
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