Presentation at The Trial Lawyers Summit, Miami, FL, by
Adam Warren, CEO & President, The Sentinel Group.
Winning the game of using marketing for case acquisition is in many ways similar to putting together a winning team on the football field, or in any sports endeavor. It starts with an essential playbook, with that playbook focusing on four key areas:
*Media
*Intake
*Marketing Team
*Technology
2. Adam Warren
Co-Founder, CEO
The Sentinel Group®
*Advertising Executive with more than 18
Years of Industry Experience
*Company Drove 700,000+ Legal
Offer Calls in 2015
*DRMA Nominee for 2012
Member of the Year
*Frequent Speaker at NTL Summit, MTMP,
And Other Key Industry Events
*Published Several Times in Response
Magazine & Blog Contributor to
TrialLawyerMagazine.org
17. • Performance driven and traditional cash buying
advertising on National TV, radio, print, Web, Mobile,
and Digital
• The Sentinel Group® is the Legal Marketing
Division of OpenJar Concepts®
• Proprietary tracking software system TrafTrack®
• Other legal brands The Sentinel Group has
created include:
OpenJar Concepts®, Inc.
u Performance Driven and Tradi0onal Cash Buying Adver0sing on Na0onal
TV, Radio, Print, Web, Mobile, Digital
u Over 700,000 calls driven to aEorney partners in 2014
u The Sen0nel Group® is the OpenJar Concepts® Brand for
Legal Marke0ng
u Proprietary Tracking SoPware System TraPrack ®
u Other Legal Brands That OpenJar Concepts Has Created Include:
Information Contained Herein Is Considered Private & Confidential
®
18. Powerful real time reporting tools give user clear
information on call activity, caller information, and
campaign status
Optimization tools provide intake highest call quality
possible
Maximize ROI of campaigns to allow media to drive
maximum call volume and quality
Simple, clear user interface
19.
20. • Trucking Accidents
• Personal Injury
• Nursing Home Abuse
• Mass Tort
• Brian Injury
• Workplace
(Sexual Harassment / Discrimination,
Wage & Hour)