1. WHAT TO DO FOR YOUR
BUSINESS ONLINE?
Blogging, Social Media, Directories and more…

2. STATS TO CONSIDER
 In 2009…
 The total # of U.S. online searches from the year
before grew 31%
 83% of local search users contacted the businesses
they found through phone calls or in-person visits
 50% of online local business searchers made
purchases
*Study by TMP Directional Marketing

3. “BUT HOW MANY PEOPLE
ARE REALLY SEARCHING
ONLINE?”

4. LOCAL SEARCHES IN VANCOUVER WA
Keywords Searches/month
 Catering Vancouver WA  720
 Auto Repair Vancouver WA  1,600
 Tires Vancouver WA  1,300
 Interior Design Vancouver WA  110
 Accountants Vancouver WA  390
 Landscaping Vancouver WA  1,000
 Painters Vancouver WA  720
 Furniture Vancouver WA  2,900
 Flooring Vancouver WA  720
* Provided by Google Adwords Keyword Tool

5. SO HOW DO I BUILD A
STRONG ONLINE PRESENCE?

6. 1. Blogging
2. Social Media
3. Directories

7. BLOGGING DO’S & DON’TS
Do’s Don’ts
 Blog as often as  Blog less than
possible once/week
 Use pictures  Use pictures you just
 Use keywords that find on the Internet
you want to rank for  Use keywords
throughout your text unnaturally
 Search online for  Copy text from any
inspiration for blogs other sources

8. SOCIAL MEDIA TIPS
 Post links to weekly blogs on FB and Twitter
 http://www.facebook.com/twitter/
 Give away prizes to get more likes and comments
 Pose a question to fans
 Create a “this vs that” graphic within your niche
 Create a caption competition

9. IMPORTANT DIRECTORY LISTINGS
 GetListed.org
 Google
 Bing
 Expressupdate
 Neustar Localeze
 Yelp
 Foursquare
 Yahoo!
 Superpages.com
 Yp.com
 Citysearch
 Hotfrog
 Best of the Web
 Nokia
 Local.com

11. MORE OPTIONS
 Articles
 Press Releases
 Honest link exchanges
 On-site forums
 Off-site forum interactions
 Google+
 Google Authorship
 Title/Description/Keyword Tags
 Headings
 Inner-page linking
 More…………………………………………………

12. IN CONCLUSION…
Remember to:
•Blog
•Use Social Media
•Get Listed in Directories