Monthly Q&A session where all your burning questions about Layar products are answered!

1. Questions and Answers
Webinar, October 2015

2. Kasper Jelaiskis
Digital creative
consultant
John Theodosiou
Technical Support
Nice to meet you!

3. •15 minute presentation
•45 minutes Q&A
•Questions via “question box” and “raise” hand
Today’s setup

4. Geo Layers

5. Geo location ARImage recognition technology
Mobile augmented reality

6. •Show augments associated with physical geo-locations (POI’s)
•Based on GPS coordinates (long. lat. alt.)
•Certain search range
•Launch by: location, marker or button
About Geo layers

7. Content
• Real time data (i.e. tweeps) - or static objects
• Support of rich media: images, gifs, audio, video, 3D objects
• Animations- on launch, as a .gif or within the coordinates
• Look around a 3D object- or look from inside (3D dome effect)
• HTML widgets, social sharing

8. 1. Sign up for developer account
2. Register your layer
3. Create web services
4. Test
5. Publish
See Layar API for helpful tips and tutorials:
Link here
Creating a Geo layer

9. Focus on the user experience:
Up to 50 POI’s per location
Keep the 3D model complexity low
Optimize content for mobile use
Keep in mind the obstacles for GPS
Things to consider

10. • GPS accuracy is affected by:
Satellite positions
Noise in the radio signal
Atmospheric conditions
Natural barriers to the signal (mountains, big buildings)
Result: inaccurate positioning, “jumpy” Pois
• Do not show more that 50 Pois
Use filters to show relevant content
Best practices

11. Find useful info using Geo layers
Use augmented view
to find:
● Hotels/restaurants
● Bus stops
● Museums
● Stores
● Everything

12. Change easily
to map view
In order to
navigate
and find
your way to
your POI

13. Outdoor advertising

14. Make a virtual world
Use geo layers to augment 3d object into your physical world

15. Bring history to life

16. Layar Help Centre has got
you covered!

18. THANKS!