The document discusses experience design practices for mobile augmented reality. It identifies five key practices: 1) creating zero-click experiences, 2) incorporating narrative elements, 3) designing magic moments, 4) balancing immersion and flow versus literal positioning, and 5) using augmented reality for social photography. The document also notes that augmented reality is still in its early "silent film era" and provides examples of existing augmented reality applications.

1. Experience Design for
Mobile Augmented Reality
Gene Becker
May 2011

2. “You are the world’s first
pure play experience designers”
- Bruce Sterling

3. what makes a compelling experience?
Physical / Mental Self-Expression
Challenge & Creativity
Physical Stimulation Competing
(sights, sounds, touch…) with others
Mental / Emotional Bonding, Sharing &
Stimulation, Imagination Cooperation
ref: Hull, Reid “Experience Design for Pervasive Computing”
© 2010, Layar B.V.

4. mobile AR experience design prac8ces
1. Zero‐click experiences
2. Narra8ve elements
3. Magic moments
4. Immersion & flow vs. literal posi8oning
5. AR as social photography
© 2010, Layar B.V.

5. We’re still in
the silent film
era of the AR
medium

6. Historic Market Street layer by bigBigBang

7. Quadmented by Adriano Farano @farano

8. Quadmented by Adriano Farano @farano

9. Quadmented by Adriano Farano @farano

10. Quadmented by Adriano Farano @farano

11. PhillyHistory.org
AR by Deb Boyer & Josh Marcus
@azavea

12. Berlin Wall layer by Marc Rene Gardeya

14. tiananmen squARed
johncraigfreeman.com

15. virtualpublicartproject.com
@vpublicart

16. freespace by spacelib

17. Tweeps around by TAB
http://www.tabworldmedia.com

18. Instaphotos by TAB Worldmedia

19. mobile AR experience design prac8ces
1. Zero‐click experiences
2. Narra8ve elements
3. Magic moments
4. Immersion & flow vs. literal posi8oning
5. AR as social photography
© 2010, Layar B.V.

20. Discuss.
Gene Becker
tw: @genebecker
skype: gene.becker
web: www.layar.com
mail: gene@layar.com