Weitere ähnliche Inhalte Ähnlich wie Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print (20) Kürzlich hochgeladen (20) Layar February 7th Webinar – Layar 101: Intro to AR and Interactive Print3. 45 minutes presentation
15 minutes Q&A
!
Questions via ”question box”
!
Download the deck now via link in the chat,
will be available on line later as well
!
Part of webinar series,
www.layar.com/events/
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8. 1992, Tom Claudell and David Mizell
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10. Today
Augmented
Reality rides
on the smart
phone wave
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11. A brochure cover
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2013,
12. The brochure cover
is scanned with free
Layar app
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2013,
13. The image is analyzed
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14. The image ‘fingerprint'
is matched with the
database in the cloud
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2013,
15. The digital media is
downloaded and placed
“on” the magazine
This is AUGMENTED REALITY
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2013,
16. Image recognition
!
Augmented reality
for Digital Content
No special printing
technology
No special Codes
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17. Better than QR codes:
- No ugly visual
- Rich media
- Change after publishing
- Wow effect
!
!
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2013,
18. The future of online is offline
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© 2013, STRICTLY Confidential and Proprietary
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20. Layar 101
10 million
downloads in the US
!
Android, iOS
phones and tablets
36 million globally
70.000 publishers & marketeers
on the Layar Creator
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22. About Layar
Layar 101
Founded June 2009
Backed by VCs Intel, Prime, Sunstone
30 people offices in Amsterdam, New York, Toronto
Global leader in mobile augmented reality
Android, iPhone, iPad
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23. WHO WE WORK WITH
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Layar 101
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24. LAYAR
How to Make Money with
Augmented Reality in Publishing
Largest
10 million downloads in the US
36 million world wide
!
Easiest
enhance a page in less then 60 seconds
!
Fixed Pricing
1 enhanced page is €45 / $60,
no matter the print run or usage
!
fast, versatile, robust
25. How to Make Money with
Augmented Reality in Publishing
Brands
Retailers
Printers
Layar marries print to digital
Publishers
Educators
Real Estate Agents
Hospitality Industry
26. Why use Layar?
Real Estate & Layar
Amaze
!
Engage
!
Fill your Funnel
!
Measure
Morale Boost, Image Upgrade
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2014,
30. DJMAG: Video en Playlists
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2014,
32. Porter: Style & Commerce
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2014,
35. What you see with Layar
Unlock deal
Get Coupon
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
37. Redbook
How to Make Money with
Augmented Reality in Publishing
Created by Layar Partner
The actual page
The product list
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
40. Books, Real Estate & Events
The Meringue Girls from
London enhance their
cook book with their
videos
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Australia’s Real Estate
agency- 4one4
enhances its prig
material with video and
links
Layar 101
The interactive Art
far linked to its
website and showed
a art video on its
poster.
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
43. Image recognition
!
Augmented reality
for the buttons and video
No special printing
technology
No special Codes
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44. Free Layar App
!
2D and 3D Augmented Reality
QR code scanning
GEO & Interactive Print
!
Pop out mode
!
iOS and Android
Phone& Tablets
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45. Also a custom branded app and the SDK
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2013,
46. Pop out and lean back!
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2013,
47. Easy drag 'n' drop online creation tool
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2013,
51. Interactive Print content CAN be changed
after publication
Once a credit is used it cannot be applied to
another page.
Price unrelated to print run or circ.
Pay with Creditcard or Paypal
52. GEO and 3D
Great effect yet technical skills
required: DIY or work with Layar
Partners: layar.com/partners
Funda on Layar
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MRDRV “Market Hall” in Rotterdam, NL
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2013,
53. 5
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55
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2013,
54. 56
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2013,
55. Useful Files
Creating Successful Campaigns
layar.it/ECCguide
Calls to Action Guide & Asset Pack
layar.it/CallsToActionPack
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56. The boom of Interactive Print is Starting
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
57. Why use Layar?
Real Estate & Layar
Amaze
!
Engage
!
Fill your Funnel
!
Measure
Morale Boost, Image Upgrade
5
B7
© 2013, Layar B.V. STRICTLY Confidential and Proprietary
2014,
58. LAYAR
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How to Make Money with
Augmented Reality in Publishing
© 2013, Layar B.V. STRICTLY Confidential and Proprietary