Make every tweet count and get more bang for your blog! Learn how to effectively establish and maintain your social media presence.

1. EFFECTIVE USE OF
SOCIAL MEDIA
Bethany Schuelke

2. AGENDA
• What is social media?
• Do’s & Don’ts
• Best Practices
• Thought Leaders

3. WHAT IS SOCIAL MEDIA?
○“Media for social interaction, using highly
accessible and scalable communication
techniques. Social media is the use of
web-based and mobile technologies to
turn communication into interactive
dialogue.”
-http://www.wikipedia.org/

4. BIG 4
○ Twitter
○ Facebook
○ Linkedin
○ Blogs

5. TWITTER
○ “Online social networking service and micro blogging service
that enables its users to send and read text-based posts of
up to 140 characters, known as "tweets". -Wikipedia
Hashtag

6. LINKEDIN
○ “LinkedIn is a social
networking website
geared towards
companies and industry
professionals looking to
make new business
contacts or keep in
touch with previous co-
workers, affiliates, and
clients.” –Hudson Horizons

7. 7 FUNCTIONAL BUILDING BLOCKS
○ Identity
○ Conversations
○ Sharing
○ Presence
○ Relationships
○ Reputation
○ Groups
-Kietzmann et al. (2011)

8. USES OF SOCIAL MEDIA
○Personal Branding
○Organize professional &
personal network

9. USES OF SOCIAL MEDIA
○ Exchange information and ideas
○ Interact with people you normally would
never get to interact with
Other paralegal students
NC lawyers and law firms
Paralegals
Recruiters
Government Leaders
Big Law Partners

10. USES OF SOCIAL MEDIA
○ Establish Thought Leadership
○ Job Search
Facebook
Comment on their posts
Twitter
Job postings
Linkedin
Follow firms
Connect with recruiters and other legal professionals
LI groups which sometimes have job postings

11. DOS AND DON’TS
○ Protecting your online reputation
Remove anything that could jeopardize your reputation
including:
Questionable photographs
Negative status updates or tweets
School
Co-workers
Classmates
Job
Avoid using foul language and vulgar gestures
When in doubt, remove content

12. TWITTER DON’TS

13. DOS AND DON’TS
○ Share helpful and informative content
Blog article
Study tip
Recent legal news
○ Always be polite and respectful

14. TWITTER DOS

15. DOS AND DON’TS
○ Do Google yourself at least once a month
Set up a Google Alert for your name
○ Reserve your name on social media sites
○ Follow law blogs
Leave comments
Share valuable insight
Share blog articles on social media

16. DOS AND DON’TS
○ DON’T post anything you would not want
a future client or employer to see
○ DON’T lie on your Linkedin profile

17. BEST PRACTICES
○ Interact with people
Create mutually beneficial relationships
○ Provide help if possible
Answers questions
○ Be Transparent
○ Correct mistake when you make them
Apologize if necessary

18. RED CROSS INCIDENT

19. BEST PRACTICES
○ After networking events, connect with
people on relevant social media
Linkedin, Twitter, Facebook, Blogs

20. THOUGHT LEADERS
○ Blogs
Lawyerist: http://lawyerist.com/
Real Lawyers Have Blogs: http://kevin.lexblog.com/
NC Law Blog: http://nclawblog.com
Divorce Discourse: http://divorcediscourse.com
The Girl’s Guide to Law School:
http://thegirlsguidetolawschool.com/

21. THOUGHT LEADERS
○ Twitter
@LawPracticeTips – ABA Law Practice Management
@DanPinnington – Dan Pinnington
@KimbroLaw – Stephanie Kimbro (NC lawyer)
@leerosen – Lee Rosen (NC lawyer)
@NCBA – North Carolina Bar Association
@lawyersmutualnc – Lawyers Mutual
@kevinokeefe – Kevin O’Keefe

22. TWITTER HASHTAGS
○ #campbelllaw
○ #law
○ #legal
○ #attorney
○ #lawyer
○ #lawfirm
○ #lawstudent
○ #lawschool

23. Questions

24. CONTACT INFORMATION
Lawyers Mutual Liability Insurance Company Of North Carolina
P.O. Box 1929, Cary, NC 27512-1929
Tele: 919.677.8900 | 800.662.8843
www.lawyersmutualnc.com
Follow us on Twitter at
@LawyersMutualNC, @CamilleStell, @MarkScruggsEsq, @Troy_Crawford and
@BethanySchuelke