Iain is a first year student studying a broad Digital Culture course. He feels unprepared for work after graduation because his course covers many topics rather than specializing in one or two areas. Iain and his classmates complained to tutors about the broad course structure but it was not changed. While the course relates to future jobs, it does not help Iain determine a specific career path. Iain wants more influence over the course design so he can develop career-focused skills.

1. Empathy Map

3. Quotes from interview
‘SAY’

4. after introduction to why I was meeting him these are
the things he said...
• “only done first year so no idea about work”
• “third year is when we think about this”
• “my course is very open...so many different things we only get to
develop later”
•“I thought university would be something you specify on to get
work from the first year”
•“it’s complicated to explain my course as it is very broad to begin
with...working with digital media, physical media in relation to
social networking and art”

5. question - ’do students have a say?’
• “we were not happy, the students, about the way it was planned
doing so many different things not just one or two...we mentioned to
tutors but then never really talked about it”
• “yes, sometimes, but nor for this course…we chose the course so it
is our fault”
• “I was not sure with the description being very open ended, in this
new course, what would happen.”
• “all that we do has a relationship to jobs in the future but not
necessarily what would interest me”

6. Interviewee drew this spider
diagram to help explain his
thoughts

8. Problem statement

9. Iain is an articulate, creative and
reflective Digital Culture student
who is connected to his classmates
as well as being collaborative
through social media. He needs to
influence his Digital Culture course
design, because Iain needs to develop
a clear career path.

10. Iain is an articulate, creative and
reflective Digital Culture student
who is connected to his classmates
as well as being collaborative
through social media. He needs to
influence his Digital Culture course
design, because Iain needs to develop
a clear career path.