1. The close up shots in this video are mainly to focus on the male lead vocalist as he tells
his story. This entire video is narrative based, and by dressing as a ring leader, the whole
video and specifically this character connotes a sense of telling a story. By using close
ups initially, such as on the left, an enigma is built for this narrator/vocalist as we don’t
see his eyes. As the song progresses, these close ups are imperative in portraying the
story of the song as the vocalist is required to act out the story mainly using his face. All
focus is placed on the vocalist and the audience are encouraged to attach themselves to
this character; him being the most prominent and us seeing the most of his emotions etc
and we are encouraged to mirror his feelings by the close ups displaying them to the
audience. Close up distinguishing him as main character and emphasises his importance
to the audience.

2. The wide shots in this video establish the scene, whilst still allowing the audience to see
the action as well as the setting. The wide shots used in this are mainly to show multiple
characters in one scene, establishing their relationship through their proximity. Eg. The
couple getting married in the screen shot on the left could be argued to say that there is a
fair distance between them, perhaps foreshadowing the ‘runaway bride’ at the end of the
video. The wide shot on th right focuses on the environment the characters are in and
again establishing an actor interaction helpful in moving the narrative of the video along.

3. The over the shoulder shots used in this video are primarily to show a conversation
between two characters, such as pictured on the right. This helps the audience place the
character in the setting and also concentrates the audience on the action, with very little
else in the frame. This can emphasise the importance o the conversation/action and
places the audience within the action of the video. This is shown most in the screen shot
on the left, in which the audience are witnessing the magic happening by being placed
just behind the actor. This encourages the audience to feel valued and almost
interactive/involved with the video.

4. The extreme close ups in the video are mainly used on the lips of the two protagonists
who the story follows on their wedding day. These close ups are used when the
characters mouth the words, ‘I love you’. By focusing on this with the extreme close up
shot, the director emphasises the importance of their dialogue. This builds tension and
adds drama to the music video, which, particularly in the case of this video is the
catalyst for the narrative as this video is solely narrative based. This is a very artificial
shot, yet is used for dramatic effect.

5. The low angles used in this music video are used to literally ‘look up’ at the male lead
singer to emphasise him as he most important person in the video and the person who
has the most status in the video. This is mirrored in the costume of the character who is
wearing a ‘ring leader’ style costume, connoting he has the controls over the video. The
low angles in this video then support this status.

6. High angles generally are used to literally look down upon something, in either a literal way
or a metaphorical sense. In the image on the left, I believe that the high angle is used to
suggest that God is looking down upon this marriage ceremony and is judging the service
as it isn’t honest. Similarly, the clipping on the right is shown from a moving high angle
which focuses the audience’s attention on the wedding book, setting the scene and
emphasising the narrative storyline.

7. Its main purpose is to show an emotional response to the immediately preceding action
or words of another character in the scene. Here the reaction shots are used mainly by
the two protagonists to help express an emotional response to the actions of the other
character and to help the narrative make sense. As the song progresses, these close up
reaction shots are imperative in portraying the story of the song and the audience are
encouraged to sympathise with or repel the character dependent on the appropriateness
of the character’s reaction.

8. The mid shot shows some part of the characters in more detail, whilst still showing
enough for the audience to feel as if they were looking at the whole subject. In fact, this is
an approximation of how you would see a person "in the flesh" if you were having a casual
conversation. Ergo, this makes the audience feel as though they are immersed within the
video and are actually involved in it’s narrative flow, thus encouraging the audience to
want to buy more of the band’s other products by feeling as though the band require
them etc. All actions of the characters can clearly be seen whilst facial expressions can still
be seen but not as easily as in a medium shot.

9. This shot now moves even closer to the subject where we see more of the subject and less of
the setting and environment around them. This enables the audience to focus closely on the
lead vocalists facial expressions, whilst still being aware of the setting and background action
whilst focusing on the male lead vocalist as he tells his story. As the song progresses, these
medium shots are imperative in portraying the story of the song as the vocalist is required to
act out the story mainly using his face whilst still making the audience aware of the background
action. The main focus is placed on the vocalist and the audience are encouraged to attach
themselves to this character; him being the most prominent and us seeing the most of his
emotions etc and we are encouraged to mirror his feelings by the medium shots displaying
them to the audience. By placing him at the forefront of the frame, the director distinguishes
him as main character and emphasises his importance to the audience.

10. The two shots in this music video are successful in establishing a relationship between
the two characters. The proximity is very close due to the tight framing of the camera and
having the main character whispering into the ears of the other character, it is suggested
that he is the controlling character within these scenes and is a catalyst for the other
character’s decisions. The focus is purely on the character interaction mentioned
above, and allows the audience to engage fully with the characters by seeing clearly their
facial expressions and not being distracted by background action.