1. Prior to the planning of
our own website, we
researched existing artists
to analyse what features
we admired and what
worked well when viewing
the websites as an
audience.
I initially researched Ed
Sheeran’s website, he is
now a very well
established artists and
falls generally into the
genre of pop music –
linking to some aspects of
our product. I like his
website because it is very
stylized, the format is blog
like and simple. A limited
colour palette of white,
black and green gives the
website a fresh vibe, the
font is quirky and
compliments the simplistic
layout.
When you first enter the
website you can see a
playlist of his latest
videos, this instantly
allows the audience to
view his work. There is
also a live Twitter feed
linked to Ed’s personal
Twitter account. Clear
navigation links are
located down the left side,
ensuring easier navigation
when moving from one
page to another.
When I first entered the
website, I was asked to
select and specify which
country I was visiting
the website from – I
thought this was a
clever yet useful feature
as it allows you to tailor
the website to your
understanding. It
welcomes a broader
target audience as he is
tapping into wider
markets.
An additional feature
that I admire on the
Homepage is the social
networking navigation
buttons across the
header. Viewing the
website as a
contemporary audience,
this feature is essential .
2. This page displays his
Live Tour Dates, it
shows his fans when
and where he is touring
and gives them the
opportunity to purchase
tickets. I like this
feature on the website
because it feels more
personal and intimate
as if he is personally
inviting fans to come
and see him.
3. This is a contact page
on the website, it
displays information on
how to contact his
team and also further
more offers website
links to purchase his
merchandise – this is a
clever advertising tool
provoking the audience
to buy additional
products.
4. This page is for news
updates, I like this
features because it
personally updates his
fans on upcoming events
and news. It also has
links to his Twitter page
which is essential to tap
into contemporary
audiences. I want to
include this feature on
my website as I think it
will be a good tool for a
new band to connect with
audiences.
