Space and Lemon Innovation Lab produces one digital trend study per year. In 2018 with the "conversation as the new dominant interface. With AI models entering new spaces. An opportunity for all.". This study has been shared in workshops and keynotes in 2018, 69 times.

1. Today
“Conversation is the new dominant
interface. With AI models entering
new spaces. An opportunity for all.”

2. Space and Lemon Innovation Lab’s yearly
digital trend studies sum up a view on digital
trends worldwide. Identifying trends and the
first manifestations of it.
2018
“The Great Opportunity of AI”

4. This loudspeaker interacts with users
and dances to the music. Symbolic for
voice interface coming in a new phase:
more fun, more professional. With AI
systems behind it.
The great opportunity of AI.

5. Today

6. Conversation as interface “human to
machine”.
No click, no press. Just voice or text

7. Live chat on any website with human or robot / bot

8. Text in
Messenger

9. Conversation on many platforms
Websites Call centers

10. | Discovery tab: ”App store” for bots.
Companies must submit their bot to be
featured
| Release 2.3 (March 2018), customisation
of website plugin
Messenger – strategic and constant development
Discovery Tab released
Customised plug-ins

11. Today

12. Conversation interface
#1 application is voice

15. | Google Assistant available in over 30
languages by end of 2018
| OEM program: device-specific
commands and custom integrations
between Assistant and Android phones
| Carrier programme: use assistant to
provide specific services (book services,
customer support etc,)
Google Assistant goes global
16 languages (in 2018 30+)
OEM and Carrier programme

16. Skills as voice apps in Amazon Alexa

17. In China and in smart speakers
Baidu smart speakers and DuerOS
| Raven, startup acquired in 2017 by Baidu
| Swedish Teenage Engineering for the design
| DOSS and Raven R, one of 3 new design
smart speakers. In HTC smart phones
| DuerOS, also with open source platform

18. | Works with Amazon Alexa
| Use voice commands for everything
| Big “family hub” TV campaign
| Introduced at CES 2018
Samsung fridge allows Alexa commands for
ordering groceries

19. Today

20. AI is ML, a machine that learns and overtakes
tedious tasks
Domain of tech giants

21. Why now?
Processor, a technological breakthrough

23. Google cycle “from Mobile first to AI first”

24. Spotify recommendations more intelligent
And explained to users
| Personalised playlists based on
individual listening patterns
and ML
| Feedback loop for more
understanding by users and
better training

25. Game changing
Customer service, 80% automated by 2020

26. | System to process commercial
credit agreements
| Based on NLP and ML
| Less errors, great efficiency, great
agility
Legal research
Contracting intelligence called COIN does in
seconds what took lawyers 36.000h

27. Travel information
KLM Messenger service and bot

28. Today

29. Especially in automotive
Automotive and AI: voice and self-driving

30. | Alexa: Hyundai, VW, Skoda, Ford,
Seat, BMW (ConnectedDrive)
| Google Assistant: Volvo, Mercedes
Benz, Hyundai, Daimler, Fiat
| Cortana: Nissan, BMW: Cortana
| Own assistants: Toyota: Yui, Audi:
PIA, Jaguar/Land Rover: Mycroft.ai
| Siri/Apple CarPlay and Android Auto
Voice assistants in cars
Indie
systems

31. | Seat Leon and Ateca in 2017
| Ibiza, Arona and SUVs in 2018
| Play music, planning routes, control
smart home devices via voice
| English, German, Spanish
Seat first European manufacturer to implement
Alexa in 2017

32. BMW and Mini integrate Alexa mid-2018
In Germany, US and UK
| Access through infotainment system (voice
and visual output), no extra hardware
| For in-car voice commands, directions,
music, calls, food orders, news
| In-car access to most Alexa skills for Echo

33. Self-driving – the many tests
Tech giants invest heavily in the autonomous
driving industry

34. | Advanced DL algorithms (recognising
objects and avoid collisions)
| Chinas biggest self-driving research
investment ($1.5 billion)
| Largest partner ecosystem worldwide for
autonomous driving platform Apollo (incl.
Daimler, Ford, Nvidia)
| Heavy state support (almost no regulations)
Baidu is Chinese leader in autonomous
driving technology

35. Waymo is one of the most advanced
systems on the road today
| Google X research lab spinoff, more
than $1.5bn invested
| Operating level 4 self-driving fleet on
public roads in Arizona, California and
now Atlanta
| Transparent reports

36. Education of the mass market, by Intel
See TV ad with LeBron

37. 1 Conversation, the dominant interface
2 Voice interface
3 AI simple and normal
4 Opportunities for all industries

38. Today
“Conversation is the new dominant
interface. With AI models entering
new spaces. An opportunity for all.”

39. Yearly digital trend studies
- keynotes, workshops, monthly video subscription
Space and Lemon GmbH, 10 scouters, 12 months ahead, AI focus
spaceandlemon.com
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