**

2. TRUBRAIN IS BUILDING THE NEXT GEN PERFORMANCE BRAND
OUR GOAL IS HELP PEOPLE BE MORE PRODUCTIVE
TO GET OUT OF THE OFFICE AND ONTO THE REST
OF THEIR LIVES. WE AIM TO BECOME THE MOST
TRUSTED PERFORMANCE FOOD AND BEVERAGE
LIFESTYLE BRAND.
• Innovative, first to market products formulated by
neuroscience PhD’s and backed by quantitative data
• Lean startup approach applied to consumer packaged
goods, achieving product/market fit faster with less capital
• Delivered through the lens of a trusted, lifestyle brand

3. T R U B R AI N I N T H E P R E S S

4. T W O C O N S U M E R M E G A T R E N D S
PRODUCTIVITY Nootropics listed
at #6 for most
disruptive ideas
by Sam Altman,
President of
Y Combinator
HEALTH & WELLNESS
$28B market $200B market
Source: CB Insights, VisionMobile

5. We experience burnout,
disrupted sleep, adrenal
fatigue. And we didn't
get that much more
done.
We use
stimulants
(coffee, energy
drinks, Adderall)
to work longer
hours.
Always busy,
constantly
connected. We
feel overwhelmed,
and behind on our
work. THE
ENERGY
CYCLE
W E T RY TO G E T AH E AD B Y P U S H I N G O U R S E LV ES TO W O R K
L O N G E R , B U T I T ’ S N O T S U S TAI N AB L E

6. THE ONLY WAY TO GET AHEAD IS
THROUGH FOCUS

7. W HO AGES
25 – 50
HIGH
INCOME
COLLEGE
EDUCATED
“HEALTHY
WORKAHOLICS”
INVEST A LOT IN
THEIR HEALTH
W HY
Time and
energy are
stretched
Have many
responsibilities
Looking for
ways to be more
efficient and
optimize
performance
Want
something
sustainable
Want a better
solution than coffee,
energy drinks, and
pharmaceuticals
TAR G E T M AR K E T

8. V A L I D A T E D W I T H T E C H
Validated with the latest wearable
technology
D I R E C T S U P P O R T
Provides direct support for
concentration and focus
A L L N A T U R A L I N G R E D I E N T S
Flavored with all natural ingredients
like blue agave and monk fruit
A M I N O A C I D S
Loaded with amino acids to fuel the
thinking process
A C T I V E N O O T R O P I C S
Crafted with the perfect amounts
of active nootropics
T R U B R AI N D R I N K S
F IR ST TO M AR KET AC T IVE N O O T R O PIC S BEVER AG E
Vegan Gluten
Free
Non
GMO
GRAS
Certified
Superior
Absorption
Made in
California
All Natural
Flavorings
Sustainable
Solutions sold as monthly regimen
sold as monthly regimen

9. W E AR E A M U LT I - CH AN N E L B R AN D
ONLINE
RETAIL
( B E T A I N 2 0 1 5 )
CORPORATE
& B2B

10. CHRIS THOMPSON
CEO
B IO : Brand Management
at Unilever, Management
Consultant, Duke MBA,
Georgetown Economics BA
ALNOOR BHAMANI
SUPPLY CHAIN
B IO : Industrial Engineering
from Georgia Tech
DR. ANDREW HILL, PHD
LEAD NEUROSCIENTIST
B IO : Partner at
Neurofeedback practice,
Lecturer at ULCA, UCLA PhD
in Cognitive Neuroscience,
BS in Neuroscience from
UMass Amherst
DEREK PEACOCK
MEMBER ENGAGEMENT &
OPERATIONS
B IO : Entrepreneur, JD from
SWU, BA from Notre Dame
DR. AIDA ATTAR, PHD
NEUROSCIENTIST
B IO : Management Consultant
at Boston Consulting Group,
UCLA PhD in Cognitive
Neuroscience, BS in
Neuroscience & Genetics from
University of Minnesota
IAN JOHNSTONE
ANALYTICS & OPERATIONS
B IO : Co-founder of BlissMo,
Founder GunByGun,
Management Consulting at
PWC, BA from Binghamton
BILL MACKAY
HEAD OF MARKETING
B IO : Marketing at Marketo, BA
from Northeastern
GARY EPPER
FINANCE & OPERATIONS
B IO : Analytical Chemist,
Pepperdine MBA, UCSB BA
+ B U S IN E SS D E V E LO P ME N T A N D O P E R A T IO N S S T A FF
T E AM
SAMIER SAEED
WEB DEVELOPER
B IO : Computer Science from
Brown University
FERNANDO VILLASENOR
WEB DEVELOPER
B IO : Full stack developer from
General Assembly

11. C h ri s T h o mp so n
ch ri s@ t ru B rain .com