1. The weightwatchers logo is places on the The colour scheme is very simple and plain, it is
top left hand side of the screen. The very similar to Jamie Oliver colours scheme of
colours are plain and simple and easy to blue pink and grey. The grey links and
remember as it is predominantly blue with navigation bar make it look neat and easy to
a little bit of green. The logo is simply the use, however the use of colour on the image
website name, which works well as it and other links creates a more interesting look,
means people do not forget the website and brightens up the page. They have also used
and can access it with ease. Although it is blue and pink which could be because they
quite small the use of bold font and capital wanted men to feel like they could try this diet
W’s works well to create a more effective aswell as pink and blue usually connote
logo. genders.
The image on the website straight away
The layout is very basic and has some
shows the companies target audience. It is
conventional parts and other non
clearly a predominantly women based
conventional parts. The logo is on the top
website as it is for dieting and with a target
left hand side with the navigation bar
age of twenties and above. This is shown
underneath, which is typical of a website
with the three women in the image. The
as people expect this and therefore find it
image itself is also very persuasive with the
easy to use. However, there is only one
use of lighting on the girls and also how
column underneath the navigation bar on
they look once they’ve had their make up
the right hand side and then a large image
done, therefore making this almost like a
in the left and centre of the page. This
piece of advertising. They have also been
makes the website very visual and helpful
clever in choosing what the girls are
for the also makes the links stand out so
wearing as they fit in with the colour
that people can access wherever they need
scheme of the website, making the image
to go on the website with ease.
look more effective.

2. The NHS logo is on the top left hand side of
The colour scheme of this webpage consist of blue
the screen as most other websites. The green and some orange. The three together I feel look
logo, although not very interesting, is very quite messy, particularly as there is alot going on, on
well known because of the two colours and the page. The green stands out the most as it is clearly
the thick font. The simplicity of this logo is the main colour scheme for this page. In some ways
what make people recognise it at first this helps the viewer of the website understand what is
glance, making this an effective logo in a meant for this webpage and what are links. Most things
sense. that are important on this page are highlighted in green
making it slightly more helpful.
The images on this webpage make the The layout of this website is very
overall look too busy I think. The main conventional, it follows the conventions of
image in the centre of the page is at a the row at the top and then three columns
crooked angle which straight away makes underneath. This in a sense makes the
the page look busy. However, they have website more simplistic as viewers expect
stuck to the colour scheme in the image, this when they look at a website, which
which means that the image isn’t too makes it easier for the viewer to use.
much. On the other hand, the image of the However, because they have used so much
sunflower on the right hand side, is too on the page it still looks very busy and
much and too bright for the page, it is also therefore takes away from the simplistic
very distracting because of this. side of the website.

3. The British Heart Foundation’s logo is at Although the logo has a colour scheme and red
the top left hand side of the screen. It is a
v and white are often used throughout the
well known logo for the red and white, and website, there isn’t actually a strict colour
the white creation a heart on the black. scheme. There are a variety of colours used on
Although this is a simple logo, it is also the links and around the website. This is perhaps
quite an effective on and also very to break up the severity of the red and white
impacting on the audience because of significance in the website so that people can
what it represents. look at it for research or find things out without
the cause of more stress.
The layout of this main page is quite There is little text on the home page which means that
unconventional in the sense that there are no there is alot of space that needed to be filled. As you
columns to be seen at all. Not only this but the can see they have decided to use an image of Vinnie
navigation bar is on the same level as the logo and Jones as the main base of the hompage. Because the
donate button. This keeps the viewers eyeline at image is so big it has quite an impact on the page and
the logo making sure that they keep their interest. therefore on the reader. The use of the image makes
Underneath is one large image that again is in a the viewers want to read the text next to it more to
row format, this making the website very eye understand the image more, and then once reading
catching and unique as most websites have a lot of the words, you can see the real impact that the image
text to look at, whereas this website you have to is meant to have on the audience. This making it a
look for the text to read it. great attraction as it captures the viewers full
attention straight away.