Nespresso Marketing Campaign pitch for AAA Nespresso sustainable espresso. This presentation was prepared for Nespresso in Costa Rica in 2007.

1. “ People are the value chain” Presented by The Grinders September 8, 2007 Katrin Jamart Sebastien Jarp Lauren Jeter Costantino Petroccia

2. Defining Sustainability Sustainable development is defined as balancing the fulfillment of human needs with the protection of the natural environment so that these needs can be met not only in the present, but in the indefinite future. Acknowledgement Adaptation Involvement Impact Short term - long term Invest - harvest Profits - Resources Environment Economics Ethics People

4. Higher price paid for quality Premiums paid for quality coffee, increasing income Farmers People are the Value Chain Virtuous circle Create value  Share value Member

5. Closing the Gap Production Side Farmer Member

6. Sponsored by Grand Cru Cooperative Institutes of Sustainable Quality

10. Closing the Gap Consumer Side Farmer Member