What makes for good storytelling, especially on social media platforms? This presentation goes through examples of brands who are great storytellers, and ends with some brainstorming questions on how you can apply these learnings to your brand.

1. Social Media Storytelling
Lauren Cucinotta
Thursday, October 10, 13

2. Why listen to me?
I’ve been a storyteller for: TED,
Doyle & Doyle, Vivre, Pie in
the Park+ MYSELF.
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3. Why stories?
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4. “Stories make presentations better. Stories
make ideas stick. Stories help us persuade.
Savvy leaders tell stories to inspire us,
motivate us. (That's why so many politicians
tell stories in their speeches.) They realize
that "what you say" is often moot compared
to "how you say it." “ - Shane Snow, Contently
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5. Why are YOU here?
What platforms do you use?
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6. Storytelling is...
A tool to get your message across.
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7. The magic is in -What can a story do?
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8. For an IDEA
Make it more easily
understood. Spread it faster.
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9. Zamaaan
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10. The Real Tumors of
New Jersey
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11. For YOU
Define your online identity.
Get you a job. Show your
creativity.
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12. Ayasakai
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13. Tim McDonald
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14. For a BRAND
Launch a product. Get
attention. Get new customers.
Start conversations.
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15. GAP
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16. Great Storytellers
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17. Of a Kind
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18. TED
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19. Kickstarter
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20. Red Bull
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21. Vice
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22. What makes for good
storytelling?
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23. Presents your message in a clear and
creative way that excites and inspires
your audience, and drives them to
engage with your content.
Has an authentic voice that
connects
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24. Why is it important?
Attention span =17 seconds
Tons of information on the web, and beyond
Makes a message easy to understand
Makes a message relatable and engaging
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25. In conclusion...
If you don’t make your message
clear, no one will listen.
Stories are a hook that capture
attention, and imagination.
Be authentic
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26. How can social media help
you tell a story?
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27. They are the interactive
platforms you can play with to
help SPREAD your message
and share your story.
The trick is using the right
platform for the right message.
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28. Facebook
Twitter/Vine
Instagram
Linkedin
YouTube/Vimeo
Tumblr/Blog
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29. Quotes
Photos
Text
Graphics
Video
Gifs
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30. Keep in mind...
You don’t need to be everywhere,
choose wisely.
Be really good at the platforms
you choose = publish often and
engage.
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31. Working Session
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32. What is your message?
Take 5 minutes to decide on a
message, and write 1 - 3
sentences on what that is.
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33. What’s the story?
What will CONNECT with
people? Brainstorm a story that
conveys your message.
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34. How to tell using social
media?
Choose 1 or 2 platforms that you
like.
How can you tell your story on that
platform? What can you create?
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35. Keep in Touch
Twitter: @LCucinotta
l.cucinotta@gmail.com
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