Presentation to media & analysts at Interop 2013 in Las Vegas. Overview of Cisco's SDN strategy & customer solutions in development. Learn more about how Cisco is moving forward with software solutions and helping our customers build smarter businesses with the new application economy.

1. Cisco Confidential 1© 2013 Cisco and/or its affiliates. All rights reserved.
Network Intelligent Applications
Driving Smarter Business with the Application Economy
Lauren Cooney, Sr. Director Emerging Software Strategy &Partnerships
Cisco Systems
May 7, 2013

2. ▸ CiscoONE/SDN Portfolio Momentum
▸ Next Generation Platforms
& Application/Ecosystem Enablement
▸ Open Source & Community Innovation

3. Cisco Confidential 3© 2013 Cisco and/or its affiliates. All rights reserved.
Connecting the Network & Applications
SDN
Open APIs
Bi-Directional Interaction
Orchestration and Automation
Simplified Network Control Plane
More Elasticity
Platform
APIs
Overlay
Networks
Controller
& Agents
Software Controller
Network Function and Service Virtualization (NfV)
Expanded Data Center and Cloud Infrastructure Real-Time Analytics

4. Cisco Confidential 4© 2013 Cisco and/or its affiliates. All rights reserved.
Over 50 Customers in beta and growing each month
Breadth of Beta Customers:
▸ Top Service Providers & Telcos
▸ Massively Scalable Data Centers
▸ Financials & Banking
▸ Cloud Companies
▸ Start-ups
▸ System Integrators
▸ Academia
▸ Defense
▸ Large Social Media & Content companies
▸ Multiple Fortune 100 Companies
Cisco Offerings/Solutions
▸ Cross Domain Orchestration
▸ Enabling virtual networking applications and appliances
to run, scale and deliver intelligent services
across multiple platforms (on or off premises)
▸ Consistent security programming models that scale x-
network (authentication, authorization, etc)
▸ Programmable SLAs (new)
▸ Service Assurance (new)
Cisco ONE Solutions allow for faster application development, service creation & deployment,
as well as reduction in operating expenses and/or increased monetization opportunities.

5. Cisco Confidential 5© 2013 Cisco and/or its affiliates. All rights reserved.
Connecting Offerings For Robust Solutions
▸ Cloud-Based Management
▸ Mobility (virtualized GI-LAN)
▸ Network DVR/CDN (Video)
▸ Security coupled with network
telemetry policy for BYOD
▸ WAN Orchestration & VPN offerings
Provide New Solutions to Install Base
▸ Simple software upgrade & Deployment Models
▸ Common Orchestration
▸ Reusable Solutions & Building Blocks
Video
Cloud
Computing
Collaboration
Security
Mobility

7. Cisco Confidential 7© 2013 Cisco and/or its affiliates. All rights reserved.
Agile | Consistent | Secure | Network-Aware
Data Center
Intelligent Network
Cloud
`
SDN is the Enabler of
Amazing User Experiences

8. Cisco Confidential 8© 2013 Cisco and/or its affiliates. All rights reserved.
Application
Embedded
Software
• New Businesses
• SaaS + Integration
• Analytics, Operations BI
• Management
• Orchestration
• Network Level Exposure
• Controllers
• Core Business
• Route, Switch, Appliance
• IOS, XR, NXOS, others…
Infrastructure
Software
Device APIs
Network APIsREST APIs
onePK and Agents
 Extending the network access  Evolving software solutions

9. Cisco Confidential 9© 2013 Cisco and/or its affiliates. All rights reserved.
HA
Deployment
COMMON
HARDWARE
VIRTUAL
MACHINES - NfV
ELASTIC
CLOUD
PURPOSE
BUILT
HYPERVISOR
Network Intelligent Applications will Drive New Solutions & Opportunities
The Network Ties Critical Elements to Allow for Applications to be run in Multiple Environments
Platform Hardware Software
Redundancy Resiliency
Manual Automatic
COMMON PLATFORM & NETWORK INTELLIGENCE FOR APPLICATIONS:
Consistency of Policy, Features, Security, Management

10. Cisco Confidential 10© 2013 Cisco and/or its affiliates. All rights reserved.
▸ Driving the Ecosystem Distribution Channel
- RedHat · Microsoft · Citrix · IBM · VMware
▸ Enabling an Network Intelligent Applications via
Programmatic Interfaces, Common Developer Building
Blocks & Integration with Existing Developer Tools
▸ Developers Driving the Next Wave of Innovation
- Network Applications:
Automation, Programmable Workloads, Service Insertion, Enabling Virtual Network Applications to run across
Private, Public & Hybrid Environments
- SaaS & New Developer Applications:
Mobile application performance, Network Layer Trouble-shooting,
Enabling Server, Storage, Network service availability

11. Cisco Confidential 11© 2013 Cisco and/or its affiliates. All rights reserved.
▸ Cisco is breaking down the “walled garden” of platform & cloud for applications to run in
multiple environments, on & off premises/hybrid/public with minor changes to
applications themselves vs. full re-writes.
▸ Cisco is changing the way we deliver on our software solutions; simple software
upgrade & roll out across all devices; lowering OPEX & creating faster development &
deployment cycles for customers.
▸ These solutions will be provided across Cisco’s entire $180B install base
▸ The platform as we know it will drastically shift due to new needs:
- Applications need platform independence regardless of where they were built
- Free to run across multiple platforms and end to end infrastructures
- Guarantee SLA, Workloads and movement to different environments (Server, Storage, Network)
Network Intelligent Applications Allow for Platform Independence & New Opportunities

12. Cisco Confidential 12© 2013 Cisco and/or its affiliates. All rights reserved.
▸ Workload SLAs
▸ Tuning Workload for Optimal Content Performance
▸ Extraction of network intelligence via programmatic interfaces to higher abstraction layers
▸ Dynamic content – Dynamic content
acceleration to the edge
- Geographic presence/requirements
- CDN/CDNi, Video optimization, Multicast/Broadcast Services
▸ Highly interactive, Latency-sensitive
applications
- Traffic localization improves performance
- VoLTE, VoWiFi, Direct Connect, Name services
▸ “Big Data” business models
- Distribution reduces dataset – Aggregation, Normalization,
Distribution
- IoE/M2M, Identity Graph
▸ Normalize high peak-to-trough demand
profiles
- Oversubscribing compute resources improves economics
- Cloud RAN, Baseband pooling, IPSec termination
- General purpose compute for scaling above average utilization

13. Cisco Confidential 13© 2013 Cisco and/or its affiliates. All rights reserved.
▸ Portfolio Offerings & Robust Solutions
- Versus Point Products & Technologies; Tying solutions together better for our customer & partner needs
- Lower OPEX for customers, new monetization opportunities and faster development/deployment cycles
▸ SDN & NfV will be the new enablers of Network Intelligent Applications & Developer Opportunity
- SDN & NfV will drive more intelligent bandwidth requirements.
- Cisco is the only company that can deliver on specific service assurance, guarantees & programmable workloads optimized for content.
- Cisco’s networking software & intelligence & open programmable interfaces will drive these next-generation applications
▸ Customers can do more with an end-to-end offering that allows for intelligence, visibility and
accessibility across entire infrastructures
- The Application Intelligent Network allows for this to occur
- Flexibility of bringing different parts and pieces together in new solutions means no more pillars, cross-domain orchestration and
seamless application/service creation, development, deployment and more
Age of simple, smarter, faster applications without platform boundaries.
Only Cisco can provide the infrastructure & software solutions to deliver on this.