Refresh Dublin: a pragmatic approach to mobile
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Talk through the first phase of going mobile in a pragmatic way.
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Refresh Dublin: a pragmatic approach to mobile
- 1. Going mobile A pragmatic approach.
- 2. Background “Hello World” 1999 2002 Boy meets Girl. Girl civilises Boy.
- 3. Background Vintage of the century Bordeaux 2005 2010 Friends don’t let friends have bad websites Vintage of the century Bordeaux
- 4. Opportunity
- 6. Designed & built * • Put effort into design • Configure, don’t code • Buy it, don’t build it
- 7. Mobile.
- 9. By 2015, more internet users will access the Internet through mobile devices than through PCs or other wireline devices IDC http://www.idc.com/getdoc.jsp?containerId=prUS23028711
- 10. PayPal mobile payment transaction volume has dramatically increased $25 million in ‘08 $141 million in ‘09 $750 million 2010/2011 $7.5 billion by 2013 http://www.mobilecommercedaily.com/2011/03/22/paypal-mobile-transactions-exceed-6m-per-day-ctia-keynote
- 11. 43% adoption Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google
- 12. 59% adults own a smartphone How ‘Appy are the Irish? Amárach Research & Fleishmann-Hillard, May 2012
- 13. Email - top clients - 2010 Others Apple Mail Hotmail Outlook Yahoo iPhone 6.3% Source: campaignmonitor account
- 14. Email - top clients - 2012 Others Outlook iPad Apple Mail Hotmail iPhone 27.5% Source: campaignmonitor account
- 15. mobile traffic. 10% June 2011 21% June 2012
- 17. mobile behaviour. 16% 9%
- 18. App versus web.
- 19. The power of the Web is in its universality...
- 22. Get something done quickly. Measure results. Repeat. + Manage one site. Don’t break anything.
- 24. <link type="text/css" rel="stylesheet" href="/mobile.css" media="screen and (max-width: 640px)" />
- 27. Results
- 28. Results
- 30. Smartphones used everywhere Our Mobile Planet; Ireland, understanding the mobile consumer, May 2012, commissioned by Google
- 31. ...so have you ever tried to access the company’s website on your phone? user interview on a recent iQ project. I was sitting on my couch watching TV. My computer was down the hallway. I couldn’t be arsed getting up so I tried to get my bill on my phone. He couldn’t.
- 32. Every time you assume someone won’t want to do something on mobile, you’re wrong. Josh Clark @globalmoxie
Hinweis der Redaktion
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- Knowing my limits - in terms of skill, knowledge and time.\n\n
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- Very much stating the bleeding obvious here, whether it&#x2019;s music, movies, photography - the usual suspects. But does it or will it affect our industry?\n
- Exploding from the device side \n\nThe combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.\n
- People are transacting more via mobile - they are currently doing 6 million a day in transactions\n
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- This was a pretty easy decision to be honest. \n
- One URL - any device. \n
- Opinion shared by the one web.\n
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- Great thing about CSS is that you&#x2019;re not touching the backend - very difficult to break stuff.\n
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- To my surprise and disbelief, it worked quite well - even on Ireland&#x2019;s cheapest smartphone.\n
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- This shows that if given the opportunity, people will use mobile to do the things they would have done anyway. \n
- On the go...\n
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