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foodculturetechnologyrevolution
scott francisco/nick senske       ©2004 all rights reserved
B I T E: a food-culture-technology revolution                                                                                                                   B I T E: a food-culture-technology revolution




                                                                                                                                                }
                                                                                                                                      existing Student Center
In the world of technology and research, MIT’s reputation for excellence precedes itself.
But does this excellence extend to student life?

Approach any graduate student, the engine of MIT’s cutting edge research, and they are
likely to voice the same frustrated question: “Why should a university with the global
reputation of MIT, situated in the heart of one of America’s most cosmopolitan cities, be
lacking in urban identity and culture?”

“…to be honest, it’s pretty bad. Around MIT there’s    “Some days, I just don’t come to school... because
basically only burgers and Pizza. There are a few      there’s nothing good to eat on campus..
more exotic restaurants up the street, but you can’t   .. I can’t face it everyday”
eat there every day. We need something good and




                                                                                                                                      traditional street cafe
simple, …a place that feels real, to sit, eat decent   -Lydia Kallipoliti, graduate student from Greece
food and watch the world go by...”

-Goncalos Soares, Graduate Student from Portugal



...Where is a person supposed to eat?
Ironically, these same MIT researchers are discovering in their laboratories and think-
tanks that real ‘places’––places that cultivate dialogue and interaction––are founda-
tional to creative work. Not to mention that top students and faculty, coming from cities
around the world, are expecting more from an institution that they will soon call home.
The consensus is that change is needed––and fast.                                                                                                                                                                                                     new café transforms Student Center entrance



What if MIT developed a café that really worked?...                                                                                                             The success of the Open Source Café is based on several key concepts:
                                                                                                                                                                The basic idea is to engage the student population in thinking
...a place that integrated delicious healthy food, a diverse and edgy atmosphere, an awareness of world cultures, all with a twist that                         about food in a creative way, tapping cultural roots for solutions to
would make the experience unique to MIT. If this could happen anywhere, why not here, at a place the world looks to for new ideas?                              healthy eating in America. The call for participation, anticipation,
                                                                                                                                                                lighthearted politicking, along with constant variety will ensure a
                                                                                                                                                                                                                                        -Fusion of the city and the Institute
Given MIT’s current landscape, new ideas are essential.
                                                                                                                                                                steady flow of customers who have a personal stake in the system.
                                                                                                                                                                Students can become stars of the menu, enlisting a truly unique         -Inspires constant participation
                                                                                                                                                                criteria for popularity and innovation––grandma’s recipe for
    Proposal:                                                                                                                                                   stuffed tomatoes.
                                                                                                                                                                                                                                        -Structured for adaptation to changing
                                                                                                                                                                The Open Source Café is a threshold between the Institute and the
    The Open Source Café: ‘BITE‘, inspired by the cutting edge design/development movement in software
                                                                                                                                                                vibrant city; a place where a student from Beijing, or Bogotá,
                                                                                                                                                                                                                                        needs
    and technology, engages its patrons in developing an evolving menu of simple and nutritious food from
                                                                                                                                                                Toledo, Toronto or Thessalonica could sit with peers, professors or
    around the world.                                                                                                                                           parents sharing life stories and discoveries, while eating something    -Capitalizes on cutting edge technology
                                                                                                                                                                that nourishes and inspires discussion; a place where a recruiter
    Against a background of eclectic music and media, a weekly menu is served over the counter. This menu                                                       could meet with a prospective researcher, surrounded by a               developed at the Institute
    is presided over by a ‘chef’ who has culled and tested recipes that have been submitted on the café’s                                                       subculture that echoes the creativity of the laboratories and
    internal website. Students vie for their submissions to make the ‘menu list’ based on several key prin-                                                     studios––a place where encounters across all social groups would
                                                                                                                                                                                                                                        -Offers a constant variety of tantalizing
    ciples: Nutrition, Ease of Preparation, Tastiness, and Affordability. Once selected, tested and refined by                                                  happen every day.
    the chef, menu items are offered in a state of consumer competition. A menu board continuously records                                                                                                                              food from cultures around the world
    the number of purchases and ranks them. Once per week, the lowest scoring item is dropped from the list
    to make way for a new item. Favorites remain until they lose support and drop off the list.                                                                                                                                         -Becomes the place to be, on campus,
                                                                                                                                                                                                                                        and lower Cambridge
    BITE’s cutting edge infrastructure facilitates realtime adaptation, and the opportunity for advanced food
    culture research.
B I T E: a food-culture-technology revolution


                                                       STUDENT CENTER




                                             STORAGE




                                                          50 SEAT
                                                        DINING ROOM




                                                                           KITCHEN
                         SLIDING DOORS




                                                         STAIR TO
                                                        MEZZANINE




                                                       PATIO




                                         C A F E   P L A N
                                                                        ©2004 all rights reserved
B I T E: a food-culture-technology revolution


Objectives :
• Healthy, diverse and affordable food, tailored to student needs.

• Atmosphere and location creates focal point, enhancing culture and community.

• ‘Process’ rather than product keeps people involved and the concept fresh

• Unique concept creates public awareness and dialogue

• Educational aspect breaks pattern of American fast food culture and provides leadership for
the way we eat and socialize.

• Café becomes a laboratory for cutting-edge food culture research.



Logistics:
Managing this enterprise will be a challenge worthy of the Institute. Infrastructure, both physical and strategic will be rigorously
designed for success. For example: In order for food versatility and affordability to be possible from a small venue, certain menu
items could be outsourced to existing MIT kitchens not currently working to capacity. With the Chef at the helm to maintain quality
and precision, efficiency will become part of the basic planning strategy.


Site:
Currently there is one practical site available: At the junction of both student and city traffic flow––in the prominent corner of the
Student Center facing Mass Ave. and the cross-walk to Building 7. With a moderate refit this existing 1600 sq ft space could be
transformed into a venue with seating for 40 and an efficient diner-style kitchen.
(see floor plan)


Infrastructure:
The Open Source Café is an ‘infrastructure-rich’ network that is designed to be “hacked” By setting up systems that call for input
                                                                                          .
with the reward of public visibility, students are encouraged to get involved. Food, lighting, music and media display each have a
controlled interactive component facilitated by infrastructural design.




Challenge:
It is time for MIT to tap the power of its unparalleled resources of people, infrastructure and history. Every
opportunity for creating public places of interaction, exchange and identity must be seized. Food is one of the
most powerful catalysts for these activities. It is essential, engaging and representative. In our world of increas-
ing digitization and specialization, food is one of the few remaining shared events with the power to bring
people together in space and time––into places of connection, collaboration and identity formation.

America and the rest of the world are waiting for good examples.


Will MIT respond?
                                                                                                                     ©2004 all rights reserved
BITE
Scott Francisco and Nick Senske



Scott Francisco, SMArchS MIT, BArch Toronto,
is a practicing designer and Graduate student in MIT's
Department of Architecture and Planning. He has
designed, built and managed numerous residential,
commercial, institutional and landscape projects in Canada
and the US, and has taught design studio and theory at the
University of Kentucky College of Architecture. He is currently
researching the "architectural nature of culture"––how culture
operates as an infrastructure, and how we operate on it.


Nick Senske, SMArchS MIT, BArch Iowa State,
is a digital design consultant and Graduate student in MIT's
Department of Architecture and Planning. He has assisted in
designing and visualizing numerous projects in the eastern US.
He is currently researching the introduction of design computa-
tion in professional architecture programs at the undergraduate
level.



©2004 all rights reserved

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BITE: a food-culture-technology revolution (Scott Francisco + Nick Senske)

  • 2. B I T E: a food-culture-technology revolution B I T E: a food-culture-technology revolution } existing Student Center In the world of technology and research, MIT’s reputation for excellence precedes itself. But does this excellence extend to student life? Approach any graduate student, the engine of MIT’s cutting edge research, and they are likely to voice the same frustrated question: “Why should a university with the global reputation of MIT, situated in the heart of one of America’s most cosmopolitan cities, be lacking in urban identity and culture?” “…to be honest, it’s pretty bad. Around MIT there’s “Some days, I just don’t come to school... because basically only burgers and Pizza. There are a few there’s nothing good to eat on campus.. more exotic restaurants up the street, but you can’t .. I can’t face it everyday” eat there every day. We need something good and traditional street cafe simple, …a place that feels real, to sit, eat decent -Lydia Kallipoliti, graduate student from Greece food and watch the world go by...” -Goncalos Soares, Graduate Student from Portugal ...Where is a person supposed to eat? Ironically, these same MIT researchers are discovering in their laboratories and think- tanks that real ‘places’––places that cultivate dialogue and interaction––are founda- tional to creative work. Not to mention that top students and faculty, coming from cities around the world, are expecting more from an institution that they will soon call home. The consensus is that change is needed––and fast. new café transforms Student Center entrance What if MIT developed a café that really worked?... The success of the Open Source Café is based on several key concepts: The basic idea is to engage the student population in thinking ...a place that integrated delicious healthy food, a diverse and edgy atmosphere, an awareness of world cultures, all with a twist that about food in a creative way, tapping cultural roots for solutions to would make the experience unique to MIT. If this could happen anywhere, why not here, at a place the world looks to for new ideas? healthy eating in America. The call for participation, anticipation, lighthearted politicking, along with constant variety will ensure a -Fusion of the city and the Institute Given MIT’s current landscape, new ideas are essential. steady flow of customers who have a personal stake in the system. Students can become stars of the menu, enlisting a truly unique -Inspires constant participation criteria for popularity and innovation––grandma’s recipe for Proposal: stuffed tomatoes. -Structured for adaptation to changing The Open Source Café is a threshold between the Institute and the The Open Source Café: ‘BITE‘, inspired by the cutting edge design/development movement in software vibrant city; a place where a student from Beijing, or Bogotá, needs and technology, engages its patrons in developing an evolving menu of simple and nutritious food from Toledo, Toronto or Thessalonica could sit with peers, professors or around the world. parents sharing life stories and discoveries, while eating something -Capitalizes on cutting edge technology that nourishes and inspires discussion; a place where a recruiter Against a background of eclectic music and media, a weekly menu is served over the counter. This menu could meet with a prospective researcher, surrounded by a developed at the Institute is presided over by a ‘chef’ who has culled and tested recipes that have been submitted on the café’s subculture that echoes the creativity of the laboratories and internal website. Students vie for their submissions to make the ‘menu list’ based on several key prin- studios––a place where encounters across all social groups would -Offers a constant variety of tantalizing ciples: Nutrition, Ease of Preparation, Tastiness, and Affordability. Once selected, tested and refined by happen every day. the chef, menu items are offered in a state of consumer competition. A menu board continuously records food from cultures around the world the number of purchases and ranks them. Once per week, the lowest scoring item is dropped from the list to make way for a new item. Favorites remain until they lose support and drop off the list. -Becomes the place to be, on campus, and lower Cambridge BITE’s cutting edge infrastructure facilitates realtime adaptation, and the opportunity for advanced food culture research.
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  • 4. B I T E: a food-culture-technology revolution STUDENT CENTER STORAGE 50 SEAT DINING ROOM KITCHEN SLIDING DOORS STAIR TO MEZZANINE PATIO C A F E P L A N ©2004 all rights reserved
  • 5. B I T E: a food-culture-technology revolution Objectives : • Healthy, diverse and affordable food, tailored to student needs. • Atmosphere and location creates focal point, enhancing culture and community. • ‘Process’ rather than product keeps people involved and the concept fresh • Unique concept creates public awareness and dialogue • Educational aspect breaks pattern of American fast food culture and provides leadership for the way we eat and socialize. • Café becomes a laboratory for cutting-edge food culture research. Logistics: Managing this enterprise will be a challenge worthy of the Institute. Infrastructure, both physical and strategic will be rigorously designed for success. For example: In order for food versatility and affordability to be possible from a small venue, certain menu items could be outsourced to existing MIT kitchens not currently working to capacity. With the Chef at the helm to maintain quality and precision, efficiency will become part of the basic planning strategy. Site: Currently there is one practical site available: At the junction of both student and city traffic flow––in the prominent corner of the Student Center facing Mass Ave. and the cross-walk to Building 7. With a moderate refit this existing 1600 sq ft space could be transformed into a venue with seating for 40 and an efficient diner-style kitchen. (see floor plan) Infrastructure: The Open Source Café is an ‘infrastructure-rich’ network that is designed to be “hacked” By setting up systems that call for input . with the reward of public visibility, students are encouraged to get involved. Food, lighting, music and media display each have a controlled interactive component facilitated by infrastructural design. Challenge: It is time for MIT to tap the power of its unparalleled resources of people, infrastructure and history. Every opportunity for creating public places of interaction, exchange and identity must be seized. Food is one of the most powerful catalysts for these activities. It is essential, engaging and representative. In our world of increas- ing digitization and specialization, food is one of the few remaining shared events with the power to bring people together in space and time––into places of connection, collaboration and identity formation. America and the rest of the world are waiting for good examples. Will MIT respond? ©2004 all rights reserved
  • 6. BITE Scott Francisco and Nick Senske Scott Francisco, SMArchS MIT, BArch Toronto, is a practicing designer and Graduate student in MIT's Department of Architecture and Planning. He has designed, built and managed numerous residential, commercial, institutional and landscape projects in Canada and the US, and has taught design studio and theory at the University of Kentucky College of Architecture. He is currently researching the "architectural nature of culture"––how culture operates as an infrastructure, and how we operate on it. Nick Senske, SMArchS MIT, BArch Iowa State, is a digital design consultant and Graduate student in MIT's Department of Architecture and Planning. He has assisted in designing and visualizing numerous projects in the eastern US. He is currently researching the introduction of design computa- tion in professional architecture programs at the undergraduate level. ©2004 all rights reserved