Presentation created for Media Communication class.

1. Butler Edition
TO AMUSING Shannan DEATH
OURSELVES PRESENTATION ON THE MEDIUM IS THE METAPHOR & MEDIA IS EPISTEMOLOGY
POSTMAN PROJECT
Lauren. Jasmine. Andrea. Daniella. Alec.

3. Chapter One
THE MEDIUM IS THE METAPHOR

4. Camera Appeal
“Cosmetics has replaced ideology as the field
of expertise.” (Postman, p. 4)

5. Shift in Content
The decline in the Age of Typography and the
ascendancy of the Age of Television has
dramatically and irreversibly shifted content
and meaning of public discourse.

6. Speech is Indispensible
Speech is recreated through each new
medium of communication.

7. Image Influences Opinions
Many forms of public discourse regulate
content and opinion on culture.

8. Media Influences Behavior
The media of communication is a dominant
influence on the formation of the culture’s
intellectual and social preoccupations.

9. Chapter Two
MEDIA IS EPISTEMOLOGY

10. “Media-Metaphor” Shift
Content of public discourse during the era of the
printing press was coherent, serious and rational;
but due to the content put out on television,
content has become shriveled and absurd.

11. Epistemology
Complex and opaque subject concerned with
the origins and nature of knowledge.

12. Truth Linked to Biases of Expression
The concept of truth is intimately linked to the
biases of forms of expression. Each culture
conceives it as being most authentically
expressed in certain symbolic forms.

13. Effects of Television-Based Epistemology
The decline of a print-based epistemology and
the rise of a television-based epistemology has
grave consequences for public life.

14. Looking Forward
CURRENT STATE OF THE MEDIA

16. Discussion
GROUP DISCUSSION

17. Ponder…
Through what medium do you normally
receive national news?
How long does it normally take for the news
to reach you?
In what ways has television culturally
impacted your life?
What is your stance on the images that the
media portray?