Laura Solomon, author of The Librarian's Nitty-Gritty Guide to Social Media and Doing Social Media So It Matters: A Librarian’s Guide, talks about some of the quagmire of social media and helps you to get on the path of clear policies and organized, streamlined practices.

1. DOWN & DIRTY SOCIAL MEDIA
When the novelty wears off
Laura Solomon
@laurasolomon
www.meanlaura.com

2. Today:
•When the love is gone
•Planning ahead
•Got house rules?
•Not everybody plays nice
•Big takeaways
•Q&A

3. WHEN THE LOVE IS GONE

4. THEN

5. NOW

6. NOT AN
OPTION

7. https://www.searchenginejournal.com/growth-
social-media-v-3-0-infographic/155115/
“Don’t confuse me
with the facts.”
Earl Landgrebe, Watergate
hearings

8. 40 minutes
per
DAY*
* http://www.businessinsider.com/how-much-time-people-spend-on-facebook-per-day-2015-7

9. U.S. online
adult women:
42%*
* http://expandedramblings.com/index.php/pinterest-stats/

10. 400 hours
every
MINUTE*
* http://www.reelseo.com/hours-minute-uploaded-youtube/

11. 40 years
per
DAY*
* http://www.fastcompany.com/3049773/app-economy/periscope-users-watch-40-years-worth-of-videos-per-day

12. Not a
fad

13. Stereotypical Social Media Manager, 2016
Starting to tear hair out
Expression of fury & hopelessness

14. NO
DROWNING

15. PLANNING AHEAD

16. NOT
A
METHODOLOGY

17. YOUR
BFF

18. IDEAS
1

19. ASSIGN
TASKS
2

20. CONSISTENCY
3

21. THE
VIEW
4

22. FRAMEWORK

23. http://www.pammarketingnut.com/2014/01/content-marketing-editorial-calendar-template-2014/

24. http://kimberlyannjimenez.com/create-a-content-calendar/

25. Two rules to make your calendar rule
TWO
RULES

26. ONE
CALENDAR
TO RULE
THEM
ALL

27. INCLUDE
SOCIAL
SHARING

28. http://www.convinceandconvert.com/content-marketing/improve-editorial-calendar/

29. FREE templates
•CoSchedule (http://coschedule.com/editorial-
calendar-template)
•HubSpot (http://offers.hubspot.com/blog-
editorial-calendar )
•A whole Pinterest board of editorial calendars
and related items
(https://www.pinterest.com/scrappinmichele
/editorial-calendar/ )

30. HOUSE RULES (AKA social media policies)

31. Got these?
Discrimination policy
Leave policy
Vacation policy
Social media policy

32. Watch this. No, really, do it.
https://vimeo.com/107602043

33. “I am not a lawyer”

34. Be real and use your
best judgement.

35. The rules in a nutshell
1.Focus on what they CAN do
2.Succinct, easy language
3.Be specific
4.Consult HR staff
5.Legal counsel to REVIEW, not WRITE

36. What goes in it?
•Responsibility & consequences
•Accuracy
•Copyright
•Don’t share confidential info
•Disclose affiliation
•Who’s in charge?

37. Reference other policies
http://forums.bestbuy.com/t5/Welcome-News/Best-Buy-Social-Media-Policy/td-p/20492

38. Social Media
Policy Database
http://socialmediagovernance.com/policies/

39. You’re gonna watch this, right?
https://vimeo.com/107602043

40. NOT EVERYBODY PLAYS NICE

41. Are you operating out of fear?

42. This ISN’T new

43. …the ire you direct at the customer that
DARED to slam you in a blog comment is
wholly misplaced. The customers that take
you to task in social media aren’t the ones
you need to worry about. It’s the customers
that don’t care enough to even complain—or
have forgotten you entirely—that are truly
dangerous to your corporate well-being.
Jay Baer
http://wwww.convinceandconvert.com/social-crm/you-are-pissed-off-at-the-wrong-guy

44. Now what?

45. INSERT
DEEP BREATH
HERE

46. Straight
problem
Constructive
criticism
Merited
attack
Trolling

47. Is it consistent?
•One squeaky wheel?
Is it realistic?
•Can you actually do that?

48. RESPOND
QUICKLY

49. USE
EMPATHY

50. TAKE
RESPONSIBILITY

51. TONE
MATTERS

52. Why can’t I
ever get on a
computer?!!!
PATRON:

53. Most computers are on a
first-come, first-serve
basis. Call 555-5555 to
reserve one ahead of
time.
LIBRARY:

54. We know it can seem
crazy—the computers
get a LOT of use! Try
giving Mary a call at 555-
5555 to reserve one for
you ahead of time.
LIBRARY:

55. What if it’s a troll?

57. THE BIG TAKE-AWAYS

58. It’s gonna be OK

59. Start an editorial calendar
Get a social media policy
Use empathy

60. NEW!
2016

61. QUESTIONS?
Laura Solomon
@laurasolomon
laura@oplin.ohio.gov
Meanlaura.com