Social media is fast becoming a primarily visual medium. Get best practices and new ideas for telling your library’s story, as well as tricks and tools that can boost engagement and make your library’s visuals stronger.

1. Laura Sol omon
@laurasolomon
meanlaura.com

2. On the table today:
Stuffyouwanttoknow
Why?
Why do visuals matter so much?.
Elements
Critical elements, not to be overlooked
Tips
Different visual types and best practices for using
them
Stories
Telling your library’s story.
Legal
Just a little about not going to the Dark Side

3. Why?
“Show, don’ttell. That’sthe
newmottoofonline
marketing.”
Sujan Patel

4. 90%is
visual.

5. 83%oflearning
isvisual.

6. 350millionphotosaDAY

7. • 150%moreret weet s
• 93%ofmostengagingFBpost s
• 94%moreviewsonart i cl es
• Searchenginesaremorelikelytobe
yourf ri end
http://searchenginejournal.com/effectively-use-visual-storytelling-infographic/136436/

9. VisualcontentFTW

10. “In order t o remember
somet hi ng, we f i rst need t o
pay at t ent i on. ”
Mridu Khullar Relph

11. Elements
Notallvisualmarketingiscreatedequal, anditisonlypowerful
whenexecutedproperly. Marketersshouldn’texpecttoseebig
changesbyaddingasimplestockphotototweets.”
Jeff Bullas

12. Colorsmatter

13. Colorsare
major

15. Consistentimagerymatters

16. Typographymatters

17. Go easy on the branding

18. Stockart: yesorno?

20. Tips
Only when the design
fails does it draw
attention to itself;
when it succeeds, it’s
invisible. “
John D. Berry

21. Images+ Twitter

22. Video

23. Infographics

24. https://twitter.com/generalelectric/status/624567642179944448/photo/1?ref_src=twsrc%5Etfw
How t o?: http://blog.hubspot.com/marketing/how-to-create-twitter-photo-collages-desktop-mobile

25. AreyourFacebookimages
garbage?

26. So, fixthem
It’sdefinitelypossible.
1
Uploadhighquality
. 3
Usealternativehosting
2
Create “High Quality”
albums
4
Usethe“Share” button

27. Wait…a
little

28. Relevancy
really
matters

30. Stories
“Everybrand, everycompany, andeverypersonhasastorytotell,
andvisualstorytellingisaveryeffectivewayofsharingyour
brand’smessageandengagingwithyourcustomers.”
Mridu Khullar Relph

31. “Youknowwhatelseourbrainslove?
Stories. Wecan’thelpit. We’re
compelledtoorganizeinformation
intoanarrative“
Jenn Lisak

35. https://www.youtube.com/watch?v=zUomuBlOo44

38. Moreideas, morestories
Youworkinaninfiniterealmofpotentialcontent
Sharehistoryandmilestones
AskpatronstoshareTHEIRstuff
Createvideos: explaining,
demonstrating, how-tos
Interviewpatrons
Breakolderblogpostsorslidedecksinto
smaller, re-usablepieces

39. Legalstuff
“Myfriend, don’tbeajerk..”
Dr. Peter
Venkman,
Ghostbusters

40. “Let ’ s get one t hi ng st rai ght . Googl e
Images i s not a st ock l i brary.
I know… i t l ooks l i ke one, f eel s l i ke
one, al l ows easy downl oads l i ke
one. . but i t ’ s not one. ”
Donna Mori t z
Vi sual Soci al Medi a St rat egi st at Soci al l y Sort ed

41. Don’tgettrapped

42. Laura’sQuickChecklist
Becausepeoplelove lists
IsitRELEVANT?
IsitOPTIMIZED?
IsitON- BRAND?
IsitTELLING A
STORY?
IsitLEGAL?

43. Thankyoufor
notfalling
asleep
PRESENTEDBYLAURASOLOMON
@laurasolomon
Facebook.com/meanlaura
Meanlaura.com