1. Characters- There is only one character on the CD
cover which is Rihanna. This is quite stereotypical of
a female artist in this genre of music, as they like to
show themselves off with their music as a way of
promoting it and selling more Cd’s. in all of the
images throughout the digi pack Rihanna seems to
be wearing red lip stick in each shot, this could give
the audience an idea about what this album is about.
Red is normally used as a symbol of love. In one of
the images Rihanna has her eyes closed and her lips
pouted. This is stereotypical of a female artist in this
genre of music as the image could be seen as quite
sexual.
Narrative events- The pictures of Rihanna are
enigmatic. The images makes the audience want to
find out more about the story behind it and why she
is posing like that. It makes the audience question,
who it is for? If it is for a loving relationship or to get
other people’s attention. For example in one of the
pictures Rihanna is lying down in a bed of red roses
in a dress that seems to be like a traditional wedding
dress. Her expression on her face looks quite sad and
this image makes you want to find out more about
why she is there and what has happened. In contrast
to that on the back page we can see Rihanna in a pair
of denim shorts and a crop top. This is more
stereotypical of the genre of music. On the back
image she looks as though she is on a stage ready to
perform. This is a lot more relatable to the audience
than any of the other images.
Mise en scene- In the mise en scene the main
thing you can see if the use of the colour red. In
relation to Rihanna this could have
connotations of love. The red roses in the
background of one of the images could also be
seen as a sign of love. Another thing that uses
the colour red is Rihanna’s heavily made up lip
stick. This is bright red which might give the
connotations of lust. This is stereotypical of a
female artist in this type of genre of music as
they all wear a lot of make up and are seen as
sexual figures to the audience. In one of the
images where Rihanna is sitting on a stool there
are gold curtains draped behind her. This looks
as though she is on a stage ready to perform.
Also the use of the colour gold is stereotypical
of this genre as money is closely associated
with it. Also in this image Rihanna is sat on a
stool with her hands between her legs. This
could be seen as representative of the genre of
R’n’B as this may be seen to have sexual
connotations.
Iconography- One prop that is used that stands out is
the wedding dress that Rihanna is wearing in one of
the images. This makes the audience associate the
album with love and happiness but then in contrast
to that Rihanna is lay down looking sad. Therefore
the album could be about the sadness from loss of
love. Another prop that is used on the back image is
a stool. This looks at though this is on a stage, where
she is about to perform. This is iconic as most singers
through a live performance may have a stool to sit
on when singing throughout their concert.
Technical/ audio codes- The
font throughout the digi pack
is quite small and light. This
gives the impression that
Rihanna has tried to make it
look as feminine as possible.
The font is also in a light pink
colour which contrast nicely
with the red used widely
throughout it.