The document introduces growth hacking and provides an overview of key concepts. It defines growth hacking as using technical skills and creativity to develop marketing strategies that acquire real users through non-traditional methods. The growth hacking funnel of acquisition, activation, retention, referral, and revenue is also presented. Finally, three growth hacking techniques are described: becoming a top influencer in one's industry through social media groups; sharing all content through plugins to maximize distribution; and learning to scrape websites for useful information.
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Introduction to Growth Hacking and 3 Techniques to Attract More Customers (40/40
1. Introduction to Growth Hacking
and 3 Techniques to Attract More
Customers
Laura Moreno Cabanillas
Entrepreneur and Growth Hacker
2. What I’m going to cover
What Is Growth Hacking?
Who is a Growth Hacker?
What Is The Growth Hacking Funnel?
3 Growth Hacking Techniques
3. Laura Moreno Cabanillas
Founder & CEO, Avanza Growth
Founder & Shareholder, Avanza: Business in Turkey and Brazil
I am an entrepreneur with 15+ years of experience in
Growth Hacking, Business Development & Sales.
I have advised Fortune 100 companies in their
international strategic growth and now I consult and
teach startup companies grow exponentially following
growth hacking techniques.
18. It is the science of
achieving
incredible growth
with non traditional
strategies
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
19. It describes the
use of technical
skills and
creativity to
develop and
implement
marketing
strategies that
get real users.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
20. It combines technical, sales,
marketing, design and
customer experience to GROW
a product, service or platform.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
21. Growth Hacking is doing
everything you possibly
can to help the company
grow.
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
23. A Growth Hacker is
someone that uses
unconventional
marketing
techniques, focusing
on data, to grow a
company
Laura Moreno Cabanillas - Growth Hacker – www.avanzagrowth.com
39. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Ask 4 their friends!
40. Acquisition
Activation
Retention
Referral
Revenue
The Growth Hacking Funnel
Get visitors!
Sign in visitors!
Entertain visitors!
Ask 4 their friends!
Ask them to pay!
45. Instructions
- Join 50 groups in LKD - 60 minutes
- Sign up for Hootsuite Pro account – 20 minutes & 10$/month
- Create a Hootsuite Team with those groups
- Program once a month daily posts on those groups – 120 minutes
(Attention!! No links to the groups. Never, ever!)
49. Instructions
SumoMe
- In your WP theme, download the SUMOME app – 10 minutes
-Add the widgets to your website – 20 minutes
NextScripts
-In your WP theme, download and install NextScripts – 20 minutes
- Automatically post everywhere your new content
53. Instructions
- Go to www.import.io – 20 minutes
- Start learning how to find useful information for you on other
websites – 240 minutes
- Additionally take the Udemy course on Web Scraping