Laura Hampton provides her advice on how to create powerful audience personas to better understand your audience and meet their needs. Presentation given at Sprint conference in March 2016.
20. This where most businesses start,
looking at mass segments such as
‘manager’ or ‘homeowner’
Broad audience
segments
Motivations
Personas
impression.co.uk
23. Broad audience
segments
Motivations
Personas
impression.co.uk
This where most businesses start,
looking at mass segments such as
‘manager’ or ‘homeowner’
This is as far as most businesses go.
We seek to understand what
motivates our audience.
This is where we reach that really
deep understanding of who the
audience is and can much better
meet their needs.
62. – Influencing customers is one of our biggest challenges
– We can only influence successfully when we know our
audience
– Personas are representations of audience groups based
on needs and motivations
– Don’t make personas and forget about them - use them!
Summary
63. 6. Google Analytics Affinity Categories
7. Content marketing by Impression
8. Digital PR explained by Impression
9. SEO by Impression
10. PPC by Impression
Want to learn more?
1. About building personas
2. About content grids
3. Google Alerts
4. About Hootsuite
5. Google Trends
64. Developing Powerful Audience Personas
For Successful Online Engagement
laura.hampton@impression.co.uk
www.impression.co.uk
01158 242 212
www.twitter.com/lauralhampton
www.twitter.com/impressiontalk
www.linkedin.com/company/impression-digital-limited