Turn your blog from drab to fab with these top tips!

4. MY BLOGGING JOURNEY

5. MY BLOGGING JOURNEY

8. WRITE ABOUT TOPICS YOU LOVE
• What’s
unique
about
you/your
organisa3on?
Write
about
that!
• Carve
out
your
niche
to
stand
out
from
other
blogs.
• Write
in
an
unique
voice-­‐
personal
is
always
best.

9. RELATE TO YOUR AUDIENCE
• Know
the
needs
of
your
audience-­‐
what
do
they
like?
What
content
has
the
most
engagement?
• TOP
TIP:
undertake
research
through
a
simple
survey,
use
social
media
and
u3lise
your
analy3cs.
• Where
else
do
your
readers
visit?
Look
at
what
they
offer
and
how
you
can
improve
on
it.

10. CREATE UNIQUE CONTENT
• Create
content
that
is
unique
for
you
and
your
organisa3on.
• Create
content
with
a
view
to
encourage
discussion.
• TOP
TIP:
Write
with
SEO
in
mind
(e.g.
headlines,
tags,)
and
use
Google
Plus
to
aid
this
technique.
• U3lise
video,
podcasts,
infographics.

11. HAVE AN EDITORIAL CALENDAR
• Plan
your
content-­‐
I
plan
monthly
and
review
content
on
a
weekly
basis.
• TOP
TIP:
Find
a
schedule
that’s
right
for
your
organisa3on-­‐
e.g.
weekly/monthly/six
weeks.
• Decide
how
oSen
you
will
post
a
week/month-­‐
be
consistent.
• Take
advantage
of
trends/
awareness
days.

12. ENGAGEMENT
• Commit
to
real
interac3on
and
engagement!
• A
genuine
digital
rela3onship
will
strengthen
your
brand.
• TOP
TIP:
Respond
to
every
tweet
and
comment
and
make
it
personal.
• Follow
back
those
who
follow
you,
RT
those
who
share
your
tweets
etc.

13. THINK SOCIAL
• Tailor
your
content
for
each
of
your
social
media
plaWorms.
• TOP
TIP:
I
post
different
content
on
each
of
my
plaWorms-­‐
behind
the
scenes
photos
on
Facebook
and
Instagram,
repins
from
the
blog
on
Pinterest.
• Be
social
at
popular
3mes
when
usage
is
highest.

14. PARTNERSHIPS
• Consider
working
with
other
organisa3ons,
bloggers
and
brands
to
create
content.
• Help
to
make
your
content
stand
out,
and
provide
a
unique
voice.
• TOP
TIP:
Work
out
a
schedule
of
guest
posts
in
advance,
use
themes.

15. LOOK TO THE FUTURE
• Con3nuously
look
to
how
you
can
improve.
• Regular
research
into
your
compe3tors-­‐
what
are
they
doing
differently
and
how
can
I
match/beat
this?
• Look
to
other
mediums
to
spread
and
strengthen
your
brand-­‐
e.g.
write
an
e-­‐book,
email
marke3ng,
video.
• Be
innova3ve!

16. RECAP
• Be
niche
• Know
your
audience
• Unique
content
• Editorial
calendar
• Engagement
• Stand
out
on
social
• Work
with
others
• Be
innova3ve!