Yes, you do have to use social media.
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Presentation for WaterCooler networking group on 6/14/2010.
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Yes, you do have to use social media.
- 1. Do I have to use social media? Yes. Yes, you do.
- 9. Laura Creekmore Didn’t have an email address in college
- 10. Laura Creekmore Didn’t have an email address in college No one else did either
- 11. Laura Creekmore L D O Didn’t have an email address in college No one else did either
- 14. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com
- 15. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com
- 16. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com
- 17. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com
- 18. lcreekmore@excite.com lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 19. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 20. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 21. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 22. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 23. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 24. <html> <body> <h1>Lots of late nights</h1> <p>This was <b>not</b> a quick process.</p> </body> lcreekmore@excite.com </html> lcreekmore@hammock.com lauracreekmore@yahoo.com laura@lauracreekmore.com laura@smallbusiness.com lcreekmo@gmail.com laura@creekmoreconsulting.com
- 29. Talking http://www.flickr.com/photos/divemasterking2000/ Listening http://www.flickr.com/photos/veryveryquiet/
- 30. Being There http://www.flickr.com/photos/oth313/
- 31. Being There CARE http://www.flickr.com/photos/oth313/
- 33. Everyone needs these. All B to C folks need this.
- 34. Everyone needs these. All B to C folks need this. Keep your eye on these.
- 35. Everyone needs these. All B to C folks need this. Keep your eye on these. A lot more people ought to be using these.
- 36. Tips • Pick a personal username. • Pick a company username. • Talk to everyone. • Schedule your social media time.
- 37. • Sign up. • Follow people. • Search to find topics you like, and follow the people you find.
- 38. • Sign up. • Follow people. • Search to find topics you like, and follow the people you find. Next Steps • Learn the lingo: @ # RT DM • Create a plan. • Start sharing!
- 39. • Sign up. • Post your résumé. • Search for active groups talking about your industry.
- 40. • Sign up. • Post your résumé. • Search for active groups talking about your industry. Next Step • Participate!
- 41. • Geolocation • Particularly important for retail • Worth knowing about for everyone
- 44. K K ! C K K A
- 45. Social media management strategy • Decide on your goal • Schedule • Apps
- 46. Social media apps • Listening • Posting • Analyzing
- 47. Social media apps • Listening • Posting • Analyzing
- 48. Cautionary tales All who enter here, be warned
- 50. SAVE http://www.flickr.com/people/tracy_olson/
- 51. SAVE MAKE http://www.flickr.com/people/tracy_olson/
- 52. Social media isn’t cheap. It’s just a different kind of expensive. —@jaybaer http://www.twitter.com/jaybaer
- 53. c h e a d a He http://www.flickr.com/people/dm-set/
- 54. Damage control c h e a d a He http://www.flickr.com/people/dm-set/
- 56. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
- 57. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
- 58. Social media etiquette • Always give credit • Don’t just share links • When you do share a link, tell us why to click • Don’t play Farmville on your business account http://www.flickr.com/photos/dangermain/
- 59. Next steps • Sign up for Twitter [and Linked In and Facebook if you need to] • Connect your accounts together. • List your accounts on your business card, your website, and all your marketing materials. • Check out the Nashville-area Social Media/ SEO Boot Camp on Monday, July 19. http://microexplosion.com/bootcamp