1. How to Organize
Your Content
Marketing Plan
@lauracreekmore
Wednesday, March 13, 13

2. Getting started
Wednesday, March 13, 13

3. Photo by http://www.flickr.com/photos/rhysasplundh/
Know your audience
-
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4. Know what they
want to hear
http://www.flickr.com/photos/kenjinakamura/
Wednesday, March 13, 13

5. http://www.flickr.com/photos/garryknight/
Know what
you want to say
Wednesday, March 13, 13

6. http://www.flickr.com/photos/joeshlabotnik/
Know your content
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7. Name your systems
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8. Where’s the mismatch?
http://www.flickr.com/photos/33671002@N00/
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9. Your content lives here
http://www.flickr.com/photos/rabsteen/
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10. Wednesday, March 13, 13

11. •Comprehensive view
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12. •Comprehensive view
•Analysis
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13. •Comprehensive view
•Analysis
•Review cycle
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14. •Comprehensive view
•Analysis
•Review cycle
•Access control
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15. http://www.flickr.com/photos/macchianera/
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16. http://www.flickr.com/photos/macchianera/
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17. http://www.flickr.com/photos/skistz/
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18. Wednesday, March 13, 13

19. Wednesday, March 13, 13

20. Wednesday, March 13, 13

21. http://www.flickr.com/photos/remysharp/
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22. Wednesday, March 13, 13

23. •Comprehensive view
•Analysis
•Review cycle
•Access control
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24. Wednesday, March 13, 13

25. Wednesday, March 13, 13

26. Wednesday, March 13, 13

27. Wednesday, March 13, 13

28. • Index number [You create] • Template
• Where available [Website, social • Supplements [Image, audio,
media, print, etc.] video, PDF, etc.]
• Dates [Due date, live date, • Sharing/other tools available
review date, expiration date, • Analytics
etc.] • If audio or video: File type,
• Staff [Owner, writer, reviewer, length, file size, format
approver, etc.] • If image: File type, dimensions,
• URL [if applicable] file size
• Headline • If PDF: File size
• Content summary [or content if • Restricted to certain audience?
short] • If public: SEO information:
• If page-based: Navigation Browser title, keywords
information • And more!
creekcontent.com/matrix.pdf
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29. Style guide?
Talking points?
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30. Traffic?
Leads?
Sales?
Sentiment?
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31. http://www.flickr.com/photos/kojotomoto/
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32. Wednesday, March 13, 13

33. Wednesday, March 13, 13

34. Wednesday, March 13, 13

35. Laura Creekmore
h5p://creekcontent.com
laura@creekcontent.com
@lauracreekmore
Wednesday, March 13, 13